How to represent liquor?

How to represent liquor? China is a country with a history of liquor inheritance, with a long liquor culture and a huge consumer group, which enables the liquor industry to develop continuously and stably, so the liquor industry is also the choice of many entrepreneurs. So how does liquor behave?

Liquor agent 1 It is very simple to be a liquor agent, but it is actually more difficult to be a good liquor agent and make money through this project. The liquor agency industry is full of twists and turns. First of all, it is the opening of the purchase channel. It is this that entrepreneurs need to consider the following three aspects.

1. What is the local liquor consumption market like? On the one hand, entrepreneurs need to conduct in-depth investigation, including the consumption level of local liquor market, consumers' taste preferences, brand preferences and so on.

2. Personal financial situation. Entrepreneurship needs to be tailored. If personal funds are not enough to support the agency fee of a liquor brand, naturally not.

3. Choose the right liquor brand. What is appropriate? First of all, the product quality of the brand must pass, and then it will give entrepreneurs a broader profit space. In addition, entrepreneurs with strong abilities in all aspects can represent multiple liquor brands at the same time.

The three aspects may not seem to be many, but in fact, entrepreneurs need to pay a lot of time and energy. For beginners, it is best to ask someone with relevant experience to give assistance. Of course, after the purchase channel of liquor agents is decided, it is to open a shop. This aspect is also quite difficult for beginners.

In the preparation of the store, the decoration and location of the store, the display of goods in the store and so on. It is enough to make novice entrepreneurs feel overwhelmed.

In terms of store operation, even people with many years of industry experience can't directly give effective solutions on how to promote activities, how to enhance the reputation and popularity of the store in the local market, and how to attract customers into the store for consumption. More entrepreneurs need to learn and accumulate by themselves, explore and summarize, and then find management methods suitable for the local market.

Another important point for liquor agents is that entrepreneurs should take the initiative to find the liquor market. In fact, if you just wait for customers to come and spend, the income you get will generally not be too considerable.

Those liquor agents who seem to have a bleak business can gain a firm foothold in the market. In fact, there is a fixed market, whether it is wholesale to the next level liquor agents or supply to supermarkets, hotels and companies. Moreover, the income obtained through these channels is often more than that obtained from store sales.

How to be the agent of liquor II. It is more important to choose liquor products and their own financial support. Because the agents of each brand are similar, they often need financial support when they start acting. For example, the higher the degree, the more funds the brand needs, the more saturated the market and the greater the competition.

If you have less money, you can only choose middle and low-grade liquor brands. Therefore, when making a brand, we should mainly choose it according to the capital situation, but we must pay attention to whether the brand is famous or not and whether it has high taste. In addition, we must thoroughly understand whether liquor has room for development. Because the investment in liquor agency is not small, it is very important to choose the right brand.

Secondly, for liquor agents, after choosing the right liquor, they should do a good job of research, such as price, taste, suitability for the crowd, etc., because it is very important to meet the tastes and consumption levels of the market public.

So many friends who started to be liquor agents don't know why their products are unpopular, which may be related to the taste and consumption level of the public, so only by mastering this information can your work proceed to the next step.

Third, no matter how much start-up capital you choose for any liquor brand, formal, honest, powerful and promising manufacturers are the premise of choosing cooperation, mainly because honest and formal manufacturers can't have only one product, and the development prospect of an enterprise must have rich production lines and advanced technology.

In addition, the product quality is also guaranteed, the market feedback is timely, and the after-sales service is perfect to ensure the rights and interests of every liquor agent.

Fourth, according to the dynamics of the market industry, combined with your own funds to do a detailed analysis, make a detailed schedule, as far as possible to reduce the risks to be taken, so before you decide to be a liquor agent, it is necessary to understand the market, and it is also very important to have sufficient funds.

If you encounter insufficient funds on the way, you may face the problem of capital turnover and go bankrupt. Although you don't do business now, the reason is the same.

Perseverance and perseverance are important factors of success. In addition, it is necessary to know whether the manufacturers have policy support for liquor agents. If you have these lessons, your liquor agent has been half successful.

China is rich in liquor history and culture, and now the development trend of liquor industry is on the rise, which gives more young friends the idea of starting a business, which is also an opportunity.

Therefore, if you want to be a better liquor agent, you must master the above related introductions. Although it is not much, it is beneficial and harmless for us to know more. I hope I can help you as a reference.

How to act as an agent for Liquor 3 refers to the fact that liquor production enterprises give certain rights to merchants, help them sell products, solve inventory problems and brand influence, and thus give liquor agents a certain commission, which is a commercial behavior. Generally speaking, enterprises will recruit alcohol agents for themselves through the platform of wine merchant network.

At the same time, liquor agents can be divided into exclusive agents, general agents and general agents.

Is it easy to be a liquor agent?

Liquor is different from other products and has no shelf life. The longer it is stored, the more mellow it tastes and the higher its price.

Similarly, the profits of liquor agents are quite high, and many people get rich by being liquor agents. For example, Jinliufu, originally an agent of Wuliangye, has gradually developed into a large factory with annual sales of several billion.

And around us, there are countless restaurants, hotels, tobacco and liquor stores, and shops selling alcohol in supermarkets ..... That is to say, if you do alcohol agency business, customers can be found everywhere, and you can find customers casually walking on the street, and the market potential is very great.

Taking genuine liquor from the liquor industry, the net profit of liquor agents is about 15% after deducting expenses such as publicity, production cost and market support. If agents often engage in group buying activities, the net profit may reach 20% or more.

Of course, the actual net profit should also be determined according to the liquor agent brand, liquor variety, manufacturer's purchase price and local consumption level.

How do novices act as liquor agents?

First, choose brands according to funds.

There are many places where China is rich in liquor, and the quality and taste of liquor brewed in different areas will be very different due to the different climatic environment or brewing technology. Therefore, there are many liquor brands in the market, also to meet the taste needs of different consumers.

There are many domestic liquor brands, among which Maotai and Wuliangye are well-known and deeply concerned by consumers, and the agency projects of each brand are also valued by investors.

In fact, the agents of all brands are similar. The common way to choose an agent brand is to choose according to your own financial situation.

Usually, when you start an agency project, you need funds to support it. The more well-known brands need funds, the more serious the market saturation and the greater the competition.

If you have less money, you can choose middle and low-grade liquor brands and gradually accumulate experience to expand the scale. If you are looking for a liquor manufacturer and want to be an agent, the market of bulk liquor is also very considerable, but you need to have a preliminary understanding of it first.

Generally, novices need to be cautious when entering the liquor industry, because they don't know much about the industry. When choosing a cooperative manufacturer, we must weigh it repeatedly. Only manufacturers have enough integrity, rich product lines, advanced technology, good customer evaluation and reputation, can we cooperate with them.

The factors that ultimately determine the cooperation depend on the development prospect of the brand and the quality of the wine. If the brand is very tiger, but the quality of the wine is not good, even if you act as an agent, it will be difficult to sell it in the end. So you need to know the quality of liquor. Of course, you can also go to the winery to find out, or you can identify it by tasting.

Second, choose manufacturers with integrity, strength and development prospects to cooperate.

No matter what kind of liquor brand you choose or how much money you start, liquor agents should choose formal, honest, powerful and promising manufacturers to cooperate. First of all, honesty comes first;

Secondly, regular manufacturers can't have only one product. A powerful manufacturer with development prospects must have rich production lines, advanced technology, guaranteed product quality, timely market feedback and perfect after-sales service, so as to finally guarantee the rights and interests of every liquor agent.

Third, it must meet the taste and consumption level of the public.

For liquor agents, it is most important to meet the taste and consumption level of the public. At the beginning, many friends who were liquor agents didn't know why their products were unpopular, which was closely related to the taste and consumption level of the public.

Fourth, look at the manufacturers' policy support for liquor agents.

No matter in terms of capital, sales or other aspects, general manufacturers will see that agents have rich policy support, and under certain conditions, try to choose manufacturers with strong support and preferential policies for dealers.

Well, as long as we start from the above four aspects, I believe that every liquor agent can join and sell liquor agents well.

How much does the agent liquor earn a year?

That depends on what kind of liquor products you represent. After all, how much money a liquor agent can earn a year depends on how much money a good agent earns. On the other hand, the lower the inferior agent products, such as being a county-level agent:

At the county level, the cost price of liquor is between 30 and 30 300 yuan. If you get the goods at a 30% discount, there are basically seven levels of profits. Let's estimate the profit of liquor. If the price of a bottle of liquor is 100 yuan, its agent can earn 70 yuan.

If you sell 200 bottles of liquor a month, you can earn a net profit of 14000 yuan a month and 168000 yuan a year.

How to increase the sales of liquor?

First, novice agents, try to choose well-known brands.

If you are going to engage in the liquor industry and choose liquor brands as agents, then within your ability, try to choose big brands with high popularity and recognized by the public consumers. In this way, the future development and management will be smoother!

Second, expand sales channels as much as possible.

Whether it is online expansion or offline promotion, expand sales channels as much as possible. Only the more sales channels, the greater the possibility of liquor sales, and the smoother the business road.

Third, don't wait passively, you need to take the initiative.

As a liquor agent, if you want to improve your performance and product sales, it is definitely not possible to passively wait for the list to hit you. Choose to take the initiative to attack and choose to take the initiative to fight for it, in order to truly explode your own performance and success.

Fourth, do everything possible to publicize and expand the popularity as much as possible.

If there is a physical store, do a good job in store decoration to enhance visual enjoyment. Do a good job of offline publicity to better enhance customer stickiness. Of course, the offline+online publicity and marketing form is also an important aspect to expand the number of consumers and expand consumption.

Fifth, make good use of holidays and "gift-giving psychology".

China traditional festivals, or international festivals, all kinds of festivals, emerge one after another. Especially the traditional festivals such as the Spring Festival in China are the golden age of liquor sales. In addition, giving gifts with white wine is also the choice of many consumers. Making excellent packaging or combined packaging is also a way to increase turnover.

Sixth, the location of the store should not be too remote. If there is a passenger flow, there will be sales.

Wangpu naturally has high rent, but high rent often has its high value. Just like choosing liquor brands, if you have sufficient funds, try to choose big brands.

The same is true of site selection. If the investment ability allows, it is also an important measure to choose popular shops with large passenger flow.

Seven, implantable advertising, clever use of mind.

Hot-selling goods and new products are placed in the most attractive places for consumers. In addition, for example, different types of wine can be placed according to solar terms, temperature and season all year round, which can often attract consumers' attention and increase product sales!