What are the business models of real estate companies now?

After so many years, China's real estate business model is worth learning. Let's start with the eight most common real estate business models in China.

Wal-Mart model. The typical Fanke model is replicated in the suburbs of different cities on a large scale, with a single product and accurate target customers. In the system, the headquarters has taken strong control and plans to "open stores in the suburbs". This model of economic growth is very fast. Vanke's turnover this year is estimated to exceed 4 billion, which will break the record of the highest sales of real estate companies not exceeding 3 billion in the past five years.

Department store model. At present, China Resources Land is a model, that is, in the same area, all kinds of products are made at the same time, and the products are diversified, such as high, medium and low-grade products of department stores, merchants, offices, houses, hotels and apartments. The department store model is more common in development companies with urban construction system transformation and domestic comprehensive large-scale state-owned development companies.

Boutique mode. This is the model that Vantone Real Estate is committed to pursuing. It only operates boutiques in the high-end market, selling Mercedes-Benz and BMW. The price of each car is high and the total business volume is by no means low. Wantong's sales this year will exceed 2 billion yuan, mainly high-end products.

2. Land development model

Lujiazui model. That is to say, a company mainly manages land as a whole, which is sold in pieces through planning, combined with development, and mainly integrates financial, trade, commercial and other formats. Lujiazui's annual turnover is actually very small, but the profit is very high, mainly due to the large income from land transfer.

Tianjin development zone model. That is to say, the development mode of industrial land, because the land operated is mainly industrial zone, and the urban function is poor, so the appreciation range and income of land price in industrial zone are much worse than that in Lujiazui, but this mode is also the only, even the main, enterprise in China that makes money by land management in industrial zone.

3. Mixed development model

Vertical overlapping mixed development model. That is to say, the mode adopted by traditional development companies, from land acquisition to property management, vertically overlaps, that is, you have to do all the links yourself, the functions are not professional enough, and the internal management of the company overlaps with each other. In Guangdong, even many enterprises have their own design institutes, building materials companies and construction companies.

Cross-mixed development mode. Typical cases are Pearl River Investment and Prosperity Exhibition, which makes land acquisition and housing development and reasonable division of housing. Pearl River invests in a large area of land, and Hesheng Venture Capital only makes houses. So, they are also a boss. They have a lot of development in Beijing, Shanghai and Guangdong, with sales of nearly 3 billion last year.

According to the first mixed mode, a project with 654.38+10,000 square meters will take about three to five years to complete, and a project with more than three billion square meters will take five to seven years to complete. Because you are mixing vertically, you have to finish it from the beginning. Joint venture and investment in the Pearl River shorten the financial cycle of each company to about three years, and the company has better resilience in the fluctuation of economic cycle.

4. Property management mode

Professional property management. For example, some property management companies strategically cooperate with Wal-Mart, give it, and cooperate with Wal-Mart to open stores nationwide, become professional properties, and collect rental returns. Professional property management is an interesting way, characterized by stable customers, but the return on capital is not very high.

Rental property management. For example, Hong Kong Land owns 42% of the properties in Central Hong Kong, with an annual rent of $500 million. Therefore, the development of new projects in Hong Kong is almost US$, mainly relying on rental operation, and maintaining a stable rental income every year.

Mixed operation of development and rental. Typical examples are Cheung Kong Industries and Sun Hung Kai Properties. Sun Hung Kai Properties' income 1/3 comes from rental income, and the rest is development income. In Hong Kong New World, which is more active in the southern district of Beijing, development and rental operations are carried out together.

The rental income of Kerry Company listed in Hong Kong even exceeds the development income, so the stock price trend is also good. Taiwan Province Yuanxiong Company also adopts this model, and a considerable part of its income is obtained through leasing, with a small amount of development as the industrial support.

5. Real estate service mode

Intermediary brokerage and evaluation. Is a more common form.

Property management. The concept of property management that we understand now is mostly narrow. American companies actually take it as a resource support system and expand property management into a big industry, including military camp management, factory logistics system management, hospital ward management, and administrative building management like Tianjin Development Zone.

House customization service. For example, Daiwa Company in Japan collects service fees for customized houses, and Cole Company in the United States obtains a lot of service income through project management and project operation.

6. Real estate financial investment model

At present, the REIT model in the United States, that is, the real estate investment trust model, allows the scattered funds of the public to gather into a company through trust, and finally promotes the participation of private investment through tax incentives, and then gets the money to invest in long-term properties, thus obtaining stable income.

7. Monkey family model

Mainly four links and five ends, the first has been the second-hand housing intermediary business, corresponding to the lower end of the line, buying and selling houses for customers. At the same time, it also provides commercial loan services such as evaluation and secured mortgage. The second direction is the field of first-hand housing. Mainly advertising sales of first-hand houses, selling first-hand houses on behalf of others, and expanding real estate articles from the media. The corresponding wechat terminal and webpage terminal. The third direction is * * * to enjoy economic business in short rent, which corresponds to ios and Android. The fourth direction is leveraged mergers and acquisitions, corresponding to the first three directions to weaken and strengthen, and profit from it.

8. Various financial models

In essence, it is not playing real estate, but playing finance completely. From the perspective of system theory, it is a highly leveraged financial system, which is growing constantly. The highest company with 400 times leverage.

Elite employees answered