What is the difference between a strategic alliance and a traditional joint venture?

The biggest difference between the two is that the strategic objectives of strategic alliances are the same, while cooperative operations only share rights and risks according to contracts.

Strategic alliances are much broader than joint ventures. Joint venture is one way of strategic alliance, but there are other ways of strategic alliance, such as forming price alliance, dividing regional market scope, * * developing a new product and * * * exploring international market activities. Joint venture is a relatively close way of cooperation, but there are also many loose cooperation. Specifically, you can look at the book "Strategic Choice" written by the famous strategic expert Tang Dongfang, which contains detailed introductions and cases.

Strategic alliance is a joint action taken by two or more enterprises or multinational companies to cooperate with each other, share risks and benefits in order to achieve the same strategic goals. Cooperative operation usually means that enterprises from two or more countries cooperate on the basis of contracts, and engage in the research, manufacture or sale of a product or the operation of a project. The partners invest capital, technology or equipment and services according to the contract, and share rights and risks according to the contract.

1. As a new form of modern enterprise organization, enterprise strategic alliance is considered by many contemporary economists as the fastest and most economical way for enterprises to develop global strategy. It breaks the traditional creed that enterprises only fight against competition, and provides a new angle and paradigm for enterprises to re-examine the relationship with competitors. Since 1990s, the strategic alliance of enterprises has been growing at an annual rate of more than 25%. Economists and management scholars have done a lot of research on the rapid development of strategic alliances among enterprises around the world, and formed many theoretical schools including transaction cost theory, value chain theory, social network theory and enterprise ecosystem theory. These theories stand at different research levels and cut in from different angles, analyzing the complex industrial organization of enterprise strategic alliance and explaining some phenomena of enterprise strategic alliance in the real economy. However, the limitations of these theories are also quite obvious: they either focus on static or dynamic, fail to study the strategic alliance of enterprises from the analysis method of combining the two, and even ignore that the difference of enterprise capabilities is the essential reason for the formation of strategic alliances among enterprises, so they cannot explain many phenomena in real economic activities, especially in enterprises.

2. At present, the research status of enterprise strategic alliance provides a broad space for the theoretical research of enterprise strategic alliance, and the forms of enterprise strategic alliance that are constantly enriched and developed in practice call for more theorists to pay attention to enterprise strategic alliance.