How to write the website operation plan?

Step 1: Determine the operational objectives.

Goal-oriented and result-oriented, which is the basis of feasible operation and promotion scheme. Choosing the right strategy and channel around the goal can get twice the result with half the effort.

Step 2: Background analysis

Background analysis usually includes industry analysis, market analysis and competitive product analysis, and swot analysis is commonly used. According to these data analysis, the corresponding operation strategy is formulated.

Step 3: User analysis

Through user analysis, users can be better subdivided, user group portraits can be obtained, and operation strategies can be drawn up according to user characteristics. User analysis usually includes: users' basic attributes (age, sex ratio, education, occupation), users' behavior habits, users' media and consumption habits, etc.

Step 4: Operation Promotion Strategy and Planning

It is more targeted to formulate operation and promotion strategies through background analysis and user analysis. According to the strategy, choose appropriate channels, including online and offline, online media, paper media, new media, traditional media and so on. The operation and promotion plan can usually be subdivided into three or four stages by month or quarter.

Step 5: Effect Evaluation and Budget

Effect prediction and budget are usually closely related to the target, which needs to be well split, because splitting can better reflect the effect and promote implementation.