Compared with traditional marketing, what changes have been brought about by online marketing?

1. Market research. Compared with traditional research activities, online research activities are more flexible and convenient, with lower cost and better effect.

2. Communication mode, online communication is flexible, fast, easy to operate and low in cost. Not every enterprise has advertised, but most enterprises have their own websites.

3. In terms of marketing channels, manufacturers can contact end customers through the Internet to reduce the cost of products in circulation.

4. Promotion strategies, reducing advertising costs and strengthening the initiative of public relations.

However, although online marketing has an impact on traditional marketing, it cannot completely replace traditional marketing, but is constantly integrating.