A qualified operations personnel, what professional knowledge and skills should have?

The development of the Internet to today, the enterprise's demand for operations personnel is growing, and the requirements are also higher and higher. Although the threshold for engaging in operations positions is very low, but in order to be competent in operations, you also need to master numerous essential professional knowledge and skills. What is operation? All the direct or indirect work around the product for the target users to pull new, activation, retention, realization, fission is called operation. One side of the operation is to explore the user demand, the other side is to improve the product experience, through the user thinking to drive the operation work. The content of operation includes user operation, product operation, channel operation, content operation, data operation, e-commerce operation, brand/self-media operation and so on. Its core is to promote the growth of users and revenue, and effective growth. What is the core purpose of new media operation operation?1, promote user growth UserGrowth (UG) refers to the growth of user-related indicators. The premise of user growth is that the product meets the demand and is matched with the market, but there are obstacles to reach the user. So the main job of user growth is to reduce the obstacles and reduce the transaction costs (such as cognitive costs, trust costs, sharing costs, etc.). So many companies in the operation of the recruitment of jobs, will emphasize the number of user growth to the performance assessment, is also considered to be the operation of a competence requirement. 2, to promote revenue growth refers to help enterprises to achieve the sales of goods and services sold in the process of generating the sum of economic returns. Explained: to be able to help companies make money and improve corporate earnings. Revenue growth is based on the promotion of user growth and then realize revenue growth, that is to say, to a certain extent, the scale of user growth, determines the space of revenue growth. A qualified operations staff, should have what professional knowledge and skills?1, copywriting and planning ability in the content output, you need to have good copywriting and planning ability. The output can be pictures, text, and also video content. The creation of copywriting is inseparable from the accumulation of experience, without sufficient knowledge reserves, experience accumulation, it is difficult to create excellent copy. My advice to scholars is to read more, watch more, summarize more, imitate more. Insist on 2 hours of reading every day, 1-2 months, your creativity and copywriting ability will have a greater improvement. Copywriting reading content can be filtered from self media platforms, such as WeChat public number, Zhihu, Baike number, headline number, Xiaohongshu and so on. WeChat public number copywriting case 2, picture design and processing picture design and processing is also one of the skills that operators must master. Whether it is the production of promotional posters, content images, new media graphics, all need to use the skills of image processing. At present, there are many design and processing picture software, graphic design preferred photoshop, but PS has to learn the difficulty is relatively high, for beginners have some difficulty. 3, marketing promotion marketing promotion is a very important skill for operators, in order to enhance the enterprise's revenue purposes, marketing and promotion of the ability to be particularly important. Now most companies will be on the Internet for marketing and promotion, whether it is a paid section, or free section, will be involved. Free promotion: forums, posting, short video, soft text, mail, online sweepstakes, Q&A marketing, website ranking seo optimization, etc. Paid promotion: (Baidu, 360, Sogou, Sleipnir) bidding ads, giant engine (Jitterbug, watermelon video, today's headlines) infomercials, Tencent wide point of view (QQ watch, UC browser, Tencent news) infomercials, WeChat Circle of Friends advertisement placement, Zhihu information flow advertisement placement, Meituan takeaway, hungry takeaway bidding advertisement placement and so on. And the marketing and promotion of the operating personnel requirements are very high, all promotional behavior and actions to results-oriented assessment. So it is necessary to master a solid advertising ability to be competent in marketing and promotion. WeChat friend circle advertising case 4, video shooting and editing short video promotion has now become a mainstream marketing method. Intuitive content presentation, reduce the user's acceptance of the threshold, the effect is very obvious for enterprises to do marketing and publicity. Then the video shooting and editing has become one of the necessary skills of the operators. Common video shooting equipment: SLR, cell phone common video editing software: PR, AE, love editing, fast editing, clipping, clever shadow, etc. 5, live operation and planning with the rapid development of the mobile Internet, live with the goods, live marketing subverted the traditional marketing methods, but also changed the majority of the user's buying habits. Product or service live marketing planning capabilities, product packaging, live scripts, live promotion on the full pressure on the operations staff. The live operation and planning ability of the operating personnel is required to be higher. Common live platforms: WeChat live, jittery tone, fast hand, Taobao and other live room 6, activity planning ability activity planning purposes generally have 2. The first, to enhance the number of user growth, increase the exposure of products or services, thereby enhancing the corporate image and visibility of the second, to improve the marketing growth data, improve corporate revenue, improve ROI common activity planning: traditional festival activity planning, fission activity planning, voting activity planning, online H5 interactive game planning there are many ways to plan activities, in the follow-up content, the division brother will continue to Share the methods and means of activity planning. 7, data analysis of a qualified operations staff, certainly can not be separated from the ability to analyze data. Whether it is user growth data, enterprise revenue data, product sales data, promotion index data, live data are required to analyze and summarize the operations staff. Only through data analysis can we make adjustments to the operation program, so as to provide effective assistance for the next product or service operation. From the comprehensive data provided by many recruitment platforms, the market gap of operation personnel is more than 2 million +, and continues to show a growing trend. Learning operation, doing operation, and doing well in operation has become the blind spot for everyone. Brother will share non-stop - website operation, advertising, new media operation, short video operation, e-commerce platform operation related knowledge points and videos. If you like it, you are welcome to share and like it, click on it! If you have better suggestions, please leave a comment.