Liu Haisheng's Notes: The importance of warm-up video and anniversary propaganda film about the event (press conference)

Some people say that an event (press conference) is incomplete without preheating the video, and so is the anniversary promotional film. Presumably, everyone knows the importance of preheating videos and anniversary videos.

1, activity (meeting) warm-up video

Every day, there are countless press conferences in Guangzhou; There are many annual meetings every year. Bringing related people together is like an energy vortex field. In this atmosphere, it is essential to preheat the video.

Preheating video is different from traditional promotional video. This kind of video has a strong theme, which must be closely consistent with the theme of the venue and become an important part of the whole system, either paving the way for the content of the event or injecting a booster into the atmosphere of the venue. Most of these videos are magnificent in style, inspiring and can play a very good role in educating people. Some people say that an event (press conference) is incomplete without preheating the video, and so is the anniversary promotional film.

2, anniversary promotional film

There are many purposes for making a promotional film, but none needs to answer this proposition more than the anniversary theme: Who am I? This requires us to stand on a new node, open time and space, talk about the past, talk about the future, and re-examine ourselves now.

Of course, many times, the company just shoots a promotional film on the occasion of the anniversary, which seems to have nothing to do with the anniversary itself.

But the real anniversary propaganda film will definitely sort out the development achievements of the enterprise, connecting the preceding with the following, with a sense of time and space and the times. That is to say, the proposition of "who am I" is analyzed and deduced from multiple angles.

Unfortunately, many government agencies and state-owned enterprises often turn this video into a summary of reports. Typical symptoms are: huge and comprehensive information list, no tense explanation, endless memorabilia, and glory flying all over the sky. The result of plane thinking must be a copy of the album.

Thick history must correspond to vast information.

So how to highly concentrate this information in a promotional film?

This requires a clear theme and main line, a logical structure, and each paragraph has a memory point.

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