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Public service advertising copy

1. Ask for a public service advertising plan. Advertising purpose: Call for the cessation of high-altitude parabolic advertisements: 1. Warm picture, long shot shows a beautiful and warm residential area, people are smiling leisurely. 2. A young pregnant woman walked on the path, bathed in sunshine, and looked very happy, passing by the wall of the community.

3. Across the fence, the children in the community are swinging, the sound comes out, and the pregnant woman stops. Looking at the lively child, she smiled gently. The child was taken home by his parents, and the pregnant woman was still in the same place, stroking her abdomen gently, smiling and playing soft music. 6. A falling object broke and all the sounds came to an abrupt end. 7. Pregnant women look up at the sky in horror, and the sky is clean and clear. 8. Make an advertising slogan: Let the happy voice continue. When I stopped throwing things (copywriting) at high altitude and walked through here again, the ring of the swing rubbed naughtily, and your laughter was thrown higher. I couldn't help but stop until the sound faded away. I am still relishing the happiness of meeting in the same place, and I don't want to leave. I hope there will be no more thunder from the dome. I will cut off all my thoughts (budget) 1. Shooting cost 1 thousand 2. We'll talk about it later.

2. How to write public service advertisements Public service advertisements are designed for the purpose of seeking public interests and improving welfare benefits. It is an advertisement for enterprises or social groups to clarify their own functions and social responsibilities.

The following is my model essay on public service advertisement, please refer to it. Public service advertisement text 1 subtitle: 5: 30 pm bus stop? (Black-and-white screen) Background sound: The noisy scene when waiting for the bus at ordinary times 1: The crowded bus stop is slightly dim in color.

Scene 1: A bus with a full load in the distance slowly arrives at the terminal. Scene 2: Switch to the waiting crowd. (Zoom in to the panorama) With the arrival of the bus, the whole crowd flocked to the bus.

Scene 3: Close-up of one of the women: dressed in red, carrying the food she just bought, carrying a bag, looking anxious, looking at her watch from time to time, in the middle of the crowd next to the middle and back of the car. Scene 4: (from the car) The window above her is open, and the woman casually throws her bag on the car, which falls right in place.

Subtitle: Grab a seat with a bag? Scene 5: (from behind the crowd) The car door opens slowly, and people scramble to get on it for fear of losing their seats. Scene 6: The woman is in no hurry, not as crazy as the person in front, but she is still working hard until the moment when the woman finally gets on the bus, the picture stops.

Subtitle: However? Scene 7: A woman is standing in the carriage with food in her hand. The woman slowly squeezed into the seat where she had just thrown the bag. (Close-up) A middle-aged man in blue casual clothes is sitting in that seat leisurely, with his right hand leaning against the window frame, a woman's bag in his left hand and his head facing the window.

Scene 8: (The middle scene was taken between a woman and a man) The woman's face became gloomy and her voice was a little loud: This is the seat I just took with my bag. Please give me a seat. (The camera zooms in a little bit, and everyone around you calms down and looks at the two men. ) The man is in no hurry. Ironically, I took this seat first. Why should I let you? ! Is this your schoolbag? Here you are.

Then stiffly put the bag in the woman's hand. Scene 9: (Close-up) The woman looks even uglier after taking the bag. She's already angry. Pointing at the man, she's about to swear.

(The picture stops at this moment) Subtitle: Sharp, only brings contradictions. The background sound becomes smaller.

Lens 10: The car will start immediately. Two children passing by, carrying schoolbags, saw what happened in the carriage from the outside and stopped moving forward.

Scene 1 1: (close-up) A cute little girl with a slightly frightened expression whispered to the boy next to her: Adults are terrible. Do buses only quarrel? I will never sit down again. Scene 12: (Close-up) Cute little boy.

Answer with a smile: no (turning to the middle camera), he points to the other side. Scene: The color becomes brighter and the noise becomes smaller.

Scene 13: Another bus is coming. A still crowded crowd.

Scene 14: The car door is open, and the crowd wants to squeeze in. Suddenly, a clear female voice appeared: please slow down, there is an old woman here! People slow down and look at the sound.

Scene 15: There is an old woman on crutches next to a girl in her early twenties. People got out of the way, and the old man got on the bus slowly and found a seat to sit down.

Scene 16: The crowd got together and got on the bus again, but not as hastily as before. Scene 17: (turning to the girl) I saw her getting on the bus slowly at the end of the crowd.

Scene 18: When the car door closes, the driver turns around, smiles at the girl and gives her a thumbs-up. The girl came back with a gentle smile. Scene 19: A young man sitting in the seat next to a girl stands up and says to the girl with a smile, Hello, sit down, I can stand! Then the girl was sent to her seat.

The girl smiled shyly: Thank you. The young man touched his head and said, no, no, it should be.

Scene 20: (Panorama of the carriage) People clapped their hands and the carriage was full of laughter. Background sound: Warm music shot 2 1: The car slowly drives away.

Scene 22: (Turning to two children) (Close-up) Just now, a cute smile reappeared on the girl's slightly surprised face. Laura: well, it's better to be that sister. I will do the same in the future. The boy also smiled at the background sound: louder than before.

Scene 23: Two children are skipping hand in hand on their way home, and their laughter comes from time to time. Animation: white background (red words appear one by one from the right). A caring heart brings more than just care. These words finally became a red heart.

Located directly above the screen. A line of small words appeared below: Love makes the world a better place.

The types of information contained in the advertising copy with the theme of public welfare mainly include: social morality, environmental protection, charity assistance, smoking ban, health and drug control. Figure 1: There is a glass of water on the desktop (close-up of water purity). Voice-over: Water is like the blood of nature. Figure 2: Drop a drop of human blood into water. Figure 3: Zoom in. Close-up The reaction between blood and water (blood diffusion, decomposition and water phase fusion are finally combined into one). Figure 4: The picture is fixed on this cup of mixed-race liquid. Schreiber: But human blood can be mixed with water. Figure 5: The screen presents two words: ".

Scene 1: (The daughter packed her photo album and prepared to go to the Children's Palace. ) Mom: Yuanyuan, Tingting from Aunt Zhang next door is learning the piano.

I have signed you up, and my mother will accompany you to learn the piano in the next 13 to 15 nights. (Daughter is silent, heads down and cleans up, and goes out) Scene 2: (Mother and daughter say goodbye to the piano teacher) Mom: It is good for girls to learn Taekwondo for self-defense.

I signed you up for a taekwondo class, and on Sunday morning, my mother will take you there. (The daughter is silent, with her head down, staring blankly at the road. )

Scene 3: (Taekwondo class is over and mom is waiting for her daughter) Mom: Yuanyuan, don't go to grandma's house from next Saturday. I signed you up for the Olympic class. I am eager to learn, and my mother finally got on the list.

(Daughter is silent, with her head down, crying silently) Scene 4: (Parent-teacher meeting scene) Class teacher: Si Yuanyuan's mother, Yuanyuan suddenly doesn't talk for nearly a month, always likes to be alone in a daze, and her classmates react. She often cries. Is something wrong at home? Mom: It's okay at home. Teacher, I'll go back and ask Yuan.

3. Help me think about how to write a copy of a public service advertisement. The copywriting of public service advertisements is similar to that of ordinary advertisements. It consists of four basic parts: title, text, advertising language and attachments. There is no need to write attachments as needed.

I'll give you a case, you can try to refer to it and see if you can find inspiration from it. If you miss the happiness I prepared for you today, it doesn't matter, I will prepare it for you tomorrow ———————————————————— Don't worry about yesterday's pain. This is just a little joke I played with you. I won't give you medicine for regret, but I have prepared it for you.

You don't have to envy others in life, because with me, you can be like them. The end of the world is not here. Unless you abandon me, how can I find me in life? At the moment of losing me? -A warm moment of life, a soul mate. Rainstorm location: A wet girl rushed into the carriage. All the girls are sitting, looking for seats carefully, but all the girls are wet and desperate, standing alone in the carriage. At this time, a boy took out a pack of soulmate napkins from his bag and handed them to the girl: "This is for you!" " The warmth of a soul mate has been flowing from the fingertips to the heart. The girl carefully wiped every seat in the carriage and sat down slowly. At this time, when she got off the bus, the girl turned around and smiled at the boy. The car door closed with the slogan: At a warm moment, soul mate public service advertisements cherish marine resources, cherish the sea at dawn and cherish the foam of the sea. Cloudless Wan Li is my eternal sadness. I witnessed the foam on the sea where the little mermaid died. The distant sky is bluer than this sea, and my song is singing. Little Mermaid: Because I love you, I don't care how much you hurt me. Because I love you, I don't care if you exist. Because I love you, I don't care about the blue that used to be, and I gradually dyed it black. Because I love you, I am willing to give myself completely to your prince: if you love her, you must love all of her, even if she can't speak. If you love her, you will find that without her, you can't tell what sea water is and what tears are. If you love her, you are responsible for her, not asking for it. If you love her, give her back the sea blue. If you love her, you should protect her from now on, instead of knowing her importance until you lose it.

4. Harmonious campus public service advertising copywriting model essay Building a harmonious campus I am XXX from Class 7, Grade 2, and the theme of my speech today is building a harmonious campus.

Harmony is the best state of things and the common feature of all beautiful things. Realizing harmony is a beautiful ideal and desire that human beings have been striving for since ancient times.

Mobilizing all positive factors to build a harmonious and civilized campus environment will also be an eternal theme. Building a harmonious campus requires a harmonious relationship between teachers and students.

Teachers, who preach and teach to dispel doubts, are also teachers who enlighten our cultural knowledge, and let us move from ignorance to knowledge and from naivety to maturity. The teacher has given us the rain and dew of knowledge, so we should accept it wholeheartedly, cherish the teacher's efforts and respect the teacher's labor.

Teachers and students respect and love each other, creating a harmonious learning atmosphere. Building a harmonious campus requires building a harmonious classmate relationship.

Care for and help students with difficulties, and let them feel the warmth of a harmonious campus. Keep a good attitude, be tolerant of others, and exchange a sincere heart for a sincere heart.

Students get along well with each other, thus creating a harmonious interpersonal relationship. Building a harmonious campus needs to establish a good style of study and school spirit.

We should advocate [] vigorous team style and down-to-earth learning spirit, and point the goal of style of study construction to ideals, unity, self-improvement and success. United and enterprising class spirit and diligent study style can promote individuals to grow up in a good environment.

A good school spirit, like spring breeze and rain, quietly attracts every student to move forward bravely and work hard for their own ideals. Students and teachers, building a harmonious campus needs the joint efforts of all of us. There are many thorns ahead, and we will stick to it.

In the vast sea of learning, we should be brave sailors, braving the wind and waves and heading for the future. The footsteps of youth are like running water, and the years of youth need the nourishment of knowledge.

Let's seize every day of our lives and go to the other side of a harmonious campus. Write with reference to this, you need to add your own things, and the model essay is worry-free.

5. I hope to get some ideas of public service advertising. 1, AIDS prevention and control, you and I will participate together.

With the nourishment of love, they will have more courage to fight the disease. They are afraid of illness, but they are more afraid of indifference.

4. Care for each other and enjoy life. 5. "Love" and being loved are connected by a red ribbon.

Public service advertisement "Save water and protect water resources": 1. If humans don't save water and protect the environment from now on, the last drop of water they see will be their own tears. 2, protect water resources, life is really eternal.

The human body is 70% water, and the water you pollute will pollute you sooner or later. Leave pure water to the next generation! 4, save water, start from scratch. XVI. "Honesty" public service advertisement: 1, face it sincerely and spread it infinitely.

2, heart, a lifetime of true feelings. 3. Honesty-a passport to life.

4, integrity can be an adult. It is worthless to lose honesty.

6. Credit is intangible wealth. 7. Honor lies in hard work and honest work.

8. People without faith are not only ashamed of morality, but also tired of economy. 17. "Respect for the elderly" public service advertisement: 1. Being kind to the elderly means being kind to yourself tomorrow.

2. Old people and old people, young people and young people. 3, the tree wants to be quiet and the wind will not stop, and the child wants to raise it. Don't regret not cherishing it when you lose it ... It is very important to respect the old and love the young.

Parents are children's teachers, and it is a virtue to respect the old and love the young. 6. If there are no planetesimals shining in the sky, she will be dim; Without the help of the warmth of the world, she would rustle and fall down.

Love the elderly and children as yourself! 7. When wrinkles are all over your forehead, your hands can't heal, let love flow into your eyes along the wrinkles; When childishness fills your eyes, your hands can't be erased. Let love shine ahead like a lighthouse. Respecting the old and loving the young is a human virtue! 18. Public service advertisement of Social Morality: 1. Parabolic at high altitude, hit a hole in the ground, hit your head ... 2. Turn, turn, don't turn.

You can't lose face by throwing garbage. 4. Pay attention to social morality and be respected by society.

5. Don't open the French Open easily. 6. Put yourself in others' shoes, don't do to others what you don't want them to do to you.

7, a good word, three winters are warm, bad words hurt people, and June is still cold. 8, a porridge and a meal, when thinking hard; It is difficult to keep thinking about material resources.

9. Politeness costs nothing, but it can win everything. 10, neighbors are brothers, respect each other and pay each other.

1 1. To improve the quality of "population" and ensure the export quality, please 62616964757a68696416fe58685e5aeb93133323637632. Don't export dirty. 2, helping the disabled, you have me.

Helping the disabled is a sign of social civilization and progress. Twenty, "anti-corruption" public service advertisement: 1, greed is like a balloon, and there is only one extreme inflation ending-self-destruction.

When will there be a clean government and when will corruption stop? Running day and night, prison is the end.

3. Public health, honesty and trustworthiness. It's not too late for you to go home for dinner! Honesty and self-discipline may have something to do with eating? 5. A needle of corruption stings people.

6. Life is labor, and labor is human life. Life is like a mirror. You laugh, she smiles, you frown, she frowns.

2. When Jun Rulan was in the blue, Gu Changfeng was quiet and far-reaching; You should be as tall, upright and indomitable as bamboo; You should be like a chrysanthemum, lead an honest and clean life and reward yourself with Leng Xiang; Like a plum, you should smile at the frost and snow and be proud. 3. Face up to the meaning of life and enjoy the warmth of family.

22. "Laid-off and reemployment" public service advertisement: 1. You can't wait for work. Whether there is a future depends on how you go. You can't rely on work. Whether there is a way out depends on what you think.

It depends on what you do if you don't come to work. It may be more suitable for you to change your position.

3, set foot on the rough, and then set foot on the journey. This bowl is broken, so you won't eat it? 5. When you mention the past, there will be another sky.

6, changed the socket, still glowing. Twenty-three, the public service advertisement of "respecting teachers and attaching importance to education": 1, teacher training is like brewing agarwood for a long time.

2, handed down from generation to generation, respecting teachers and teaching. It is a fine tradition of the Chinese nation to respect teachers and attach importance to education! 4. Respect teachers and start with small things.

24. "Pay attention to mental health" public service advertisement: 1. Respect life and pursue growth. 2. Give your mind a space, find a direction for yourself and give life a hope. 3. Be independent from childhood and grow up.

4. Cherish health and cherish life. 25. "Combating Piracy" public service advertisement 1. In order not to deform your idol, please put an end to piracy.

Gorgeous coat can't hide your empty soul, let alone deceive the discerning eyes of the masses. 26. Campus public service advertisement: 1, meaning and rhyme of every word, truth of every sentence-publicity window; 2. Come with knowledge and go with knowledge-reading room 3. Your love can support a cause-Project Hope; 4. Be a virtuous person and think that there is water at the source-tap water 5. Lazy people will not leave a vigorous figure here-playground 6. Don't leave your feet when you should shoot. My image is all between your gestures-information from the wall 8. Do you know I'm waiting for you? Garbage can 9, don't make me cry for no reason-faucet 10, I leave gently, just as I come gently-reading room 12, Didi loves tap water, please wipe my tears-please save water.

6. 1, please write an article "Hello, the combination of practicality and creativity of excellent uniforms" with the theme of "protecting the environment is to protect a bright future".

First, the creative strategy of Ba Duan Jin 1. What is the purpose and effect of this advertisement? 2. Who is the target audience? What are their humanistic psychological characteristics? 3. What do we hope the target audience will think when they see the advertisement? What kind of action will be taken? 4. Product positioning, uniqueness and development history? 5. What are the supporting points of positioning and any information that helps to develop creativity? 6. What promises should advertisements give consumers? Commitment is the soul of advertising! 7. What style should advertisements show? 8. Budget constraints, characteristics and frequency of media release? Second, the five basic principles of creativity 1, the principle of pragmatism: after knowing what you should know, open your wisdom. We must patiently explore consumers, market conditions, detailed descriptions of products and advertising strategies.

Don't let customers think that our advertisements are made by amateurs. 2. the principle of backbone: every creative person is eager for an advertisement that receives rave reviews. Personal talent is of course the key, whether customers can accept it or not, and personal opportunities are also influencing factors.

Whether your talent is buried or not, whether you think you are ordinary or not, since you have chosen the creative industry, you must have the backbone of "others will think of creativity" and "I don't need it." The purpose is to motivate yourself paramore and avoid the inertia of satisfying your creativity.

3. Efficiency principle: Since creativity is the product of subjective thinking, if you take the time to think about an idea, it is easy to walk into a dead end without realizing it. Even if there is something wrong with the idea, your subjective persistence in this idea will often hinder the generation of other ideas and your tolerance for accepting other ideas. Therefore, when thinking about creativity, you might as well think 360 degrees first, cut in from different angles, and produce different ideas. Don't worry about the literal and visual expression of an idea.

I'd rather think more about some ideas and then choose the best one for careful consideration. You'll find that this principle of "seeking wide before refining" will make you get twice the result with half the effort when thinking about creativity.

4. The principle of room for manoeuvre: There is no doubt that creative people seek goodness. Generally, they won't make a decision until the deadline. But when the problem was discovered, there was no time to correct it, so we had to bite the bullet and do it right, which was against professionalism.

Therefore, we set up a "creative review meeting" to review creative ideas and draft proposals in advance. Therefore, in general, any idea should set aside two days in the time flow to calmly reflect before making a decision.

5. The principle of responsibility: there is still a long way to go for ideas and implementation. It is no problem to turn many ideas into design drafts, but it is impossible to complete them because of technical or budgetary constraints. If we don't measure the realization factors when the idea is to be realized, there will be a lot of trouble later. Remember: if you want to sell your ideas, you must also make them.

Third, several forbidden areas when thinking about creativity: 1, avoiding division of labor: it is absolutely wrong to write a title for a copywriter or design a picture for a copywriter to meet the title. Working partners should discuss and share their ideas with each other in order to connect two or more ideas, which is the most effective interaction mode between creative people.

2. Avoid narcissism: Many creative people have a weak nerve. When ideas are challenged and criticized, this kind of nerve sometimes breaks out, and then a self-defensive language behavior appears. In fact, every creative person has a tendency to be eager to explain and avoid criticism, which is human nature, not creative personality.

However, as advertisers, we should have the courage to spread out our painstaking works for everyone to examine. After perceptual thinking, we should learn to look at our own works rationally and accept the inspection of others rationally. Narcissus' narcissism can't escape the fate of drowning in virtual fantasy.

3. Don't mention it: It is not only impolite but also hurtful to directly deny other people's ideas. Using indirect euphemism, with sufficient reasons and even positive suggestions, will enhance creativity. However, we can't bear to criticize because we are polite. If so, we may eventually be criticized more fiercely by our customers and even lose opportunities.

4. Avoid resigning: Never be satisfied with the creativity of 60 points! If you really can't break through your creative obstacles, feel at ease with your current salary and position, and don't want to make greater progress, otherwise why do you underestimate yourself? Maybe your potential has not been stimulated, or maybe it has not been developed. Read more excellent works at home and abroad, do more simulation exercises, and stay up 2 nights longer than others. Even if you can't score 100, you can at least spell 70 or 80.

5. Don't be ridiculous: creative methods are endless, and the scale is difficult to measure. When you let your imagination take wings and roam freely, remember to use your brain to guide the direction, instead of letting your wings bring your imagination into a mysterious and fantastic world that consumers can't understand. Always examine whether creativity can be accepted by consumers who follow advertising strategies.

4. What is the definition of creative revolver creativity? The process of obtaining new concepts, new practices and new styles from existing resources by comprehensively applying various natural abilities and professional technologies. In fact, 99% of advertising ideas are improved ready-made creative materials.

We might as well think of creativity as a mechanical wheel. A pistol contains three important parts: the gun body, the sight, the trigger and, of course, the bullet.

These four things represent four important elements in the process of creative thinking. 1, gun body-the brain of creative people: designers should be keen on the concepts of image, color and space, and copywriting should be sensitive to words and language in order to be competent.

But if you want to be a creative advertiser, the key is imagination. Imagination can be said to be the catalyst of creativity. It can turn the influence, professional skills and life experience in your mind into brilliant ideas.

Try to use your imagination and list the uses of a glass: you can arrange flowers, hold a pen, be a receiver, draw circles with the mouth of the glass, be a candlestick, be a self-defense weapon after being broken, hit music after being filled with water, and so on. The more imaginative people are, the lower the boiling point of ideas.

7. How to write public service advertisements Public service advertisements are designed for the purpose of seeking public interests and improving welfare benefits. It is an advertisement for enterprises or social groups to clarify their own functions and social responsibilities.