Coca-cola advertising words

In 20 16, Coca-Cola launched a brand-new marketing theme "TastetheFeeling", which returned to the product itself and emphasized "the simple happiness brought by drinking any Coca-Cola product makes that moment different".

In 2009, along with a series of well-known happiness marketing activities, Coca-Cola launched the advertising slogan "OpenHappiness", which established the image of Coca-Cola as a messenger to create, share and transmit happiness.

From 65438 to 0979, China and the United States formally established diplomatic relations, and Coca-Cola also returned to China. In order to express the inner surge, Coca-Cola's slogan has also become "a cup of Coca-Cola to add laughter".

197 1 year, Coca-Cola's advertisement "The Peak" caused great repercussions. In the film, teenagers from all over the world gather at a mountain top in Italy and sing "I want to drink a Coca-Cola for the world" in a pure voice, expressing the wish of great harmony in world of coca-cola and bringing joy to more new friends.

1963, Coca-Cola soothes every lonely heart with "things better everything".

From 65438 to 0927, Coca-Cola began its first global expansion, including China. The phrase "Aroundthecornerfromeverywhere" shows its domineering attitude and highlights Coca-Cola's globalization strategy.

From 65438 to 0904, Coca-Cola entered a period of consolidation and development in the United States. "Delicious and refreshing" reveals the product characteristics of Coca-Cola, and it is also one of the most frequently used advertising slogans, which lasted for one hundred years.

Drink 1886, the first bottle of coca-cola came out, and more people need to taste this new product. Coca-Cola) became the first slogan of Coca-Cola, 10, which has been the promotion theme of Coca-Cola for many years.

From 65438 to 0982, Coca-Cola changed the advertising theme. Goizueta said: "With our new slogan' Cokesit', we proudly show that we are the first; Our previous slogan' have one coke and smile' was very good, but our competition was fierce. This slogan is like a folk song. The momentum of competition has shifted from new york (the headquarters of Pepsi) to Atlanta. "

Goizueta strategic plan also expands Coca-Cola's corporate strategy. The company's private coffee and tea industries were sold, as were plastic manufacturing companies and liquor companies. 1982, aware of the growth potential of the film and television industry and its synergistic effect with marketing, Coca-Cola acquired Columbia Film Company on 1982. Goizueta said that Coca-Cola will become "a powerful enterprise in the beverage industry and entertainment industry".

Coca Cola-Baidu Encyclopedia