What influence does the popularity of Hanfu reflect?

The popularity of Hanfu reflects the influence of culture.

The popularity of national tide culture provides people with more opportunities to better inherit and carry forward the essence of Chinese culture from the perceptual and cognitive levels. Hanfu is one of the carriers of China culture. Wearing Hanfu has "feet" like traditional culture, and cultural elements "walk" in the crowd, which is manifested in the enhancement of foreigners' cultural self-confidence and cultural identity consciousness.

The formation of Hanfu consumers is accompanied by the rise of Chinese cultural self-confidence. Influenced by the cultural atmosphere, they get to know Hanfu lovers, and then spend money to buy them and become consumers in Hanfu market.

The cultural influence of Hanfu continues to promote the expansion of the market scale, and the trend of convergence between Hanfu culture and market consumption is obvious. What Hanfu fever brings is the growth of consumer demand, which can be seen from the sales situation. According to statistics, the sales of e-commerce platform Tmall 202 1 Hanfu will increase by more than 15% on the basis of 2020.

Hanfu has entered people's lives from cultural performances, and its integration with life is on the rise. Earlier, Hanfu entered the public's field of vision, mostly on the occasion of cultural performances. In recent years, tourists dressed in Hanfu can often be seen among people who punch in for photos in cultural blocks and tourist attractions all over the country. Especially on holidays, more people wear Hanfu to take photos, and the cultural atmosphere of the punching place matches the cultural connotation of Hanfu.