What are the common ways to promote the network

Six basic methods of website promotion (conventional website promotion methods) Introduction

1. Search engine promotion methods

Search engine promotion refers to the use of search engines, classified directories and other network tools with online retrieval of information functions for website promotion methods. As the basic form of search engine can be divided into web spider type search engine (referred to as search engine) and search engine based on artificial classified directory (referred to as classified directory), so the form of search engine promotion is also correspondingly search engine based method and classified directory based method, the former includes search engine optimization, keyword advertisement, fixed rankings, advertisement based on the positioning of the content and so on in a variety of forms, while the The latter mainly involves website logging in the appropriate categories of classified directories. With the further development and change of search engine forms, there are also some other forms of search engines, but mostly based on these two forms.

The methods of search engine promotion can be divided into many different forms, the common ones are: registering in the free classified directories, registering in the paid classified directories, search engine optimization, keyword advertisement, keyword bidding ranking, and webpage content positioning advertisement, and so on.

From the current development trend, the search engine in the network marketing position is still important, and recognized by more and more enterprises, search engine marketing methods are also constantly developing and evolving, so should be based on the changes in the environment to choose the appropriate way of search engine marketing.

2. Email Promotion Methods

Taking email as the main means of website promotion, commonly used methods include e-newsletters, member newsletters, and email advertisements from professional service providers. Email marketing based on user permission is different from spamming (Spam). Permission marketing has obvious advantages over traditional promotion methods or unauthorized Email marketing, such as reducing the nuisance of advertisements to users, increasing the accuracy of potential customer targeting, enhancing the relationship with customers, and improving brand loyalty.

3. Resource Cooperation Promotion Methods

Through website link exchange, advertisement exchange, content cooperation, user resource cooperation, etc., to achieve the purpose of mutual promotion between websites with similar goals, of which the most commonly used resource cooperation method is website linking strategy, the use of partners to promote each other through cooperation of website access resources.

Each enterprise website can have its own resources, such resources can be expressed as a certain amount of visits, registered user information, valuable content and features, network advertising space, etc., the use of website resources and partners to carry out cooperation, to achieve the purpose of resource *** enjoyment, *** with the expansion of revenue. In these forms of resource cooperation, the exchange of links is one of the simplest forms of cooperation, and surveys have shown that it is also one of the effective ways to promote new websites. Exchange links or reciprocal links, is a simple form of cooperation between websites with certain complementary advantages, that is, respectively, in their own websites to place each other's website LOGO or website name and set up hyperlinks to each other's websites, so that users can find their own websites from the cooperative website, to achieve the purpose of mutual promotion. The role of the exchange of links is mainly manifested in several aspects: to obtain the number of visitors, increase the impression of the user browsing, in the search engine rankings to increase the advantage of the recommendation of the cooperative site to increase the credibility of the visitors and so on. Exchange links have a deeper meaning than whether the direct effect can be achieved, in general, each site tends to link to other sites of high value, so get links to other sites also means that the partners and a field of similar sites recognized.