What's the difference between a network car and a taxi?

Regarding the most obvious difference between a traditional taxi and a network car, let's compare and analyze it from the following four aspects.

business model

At present, there are two main business models for online car rental: P2P model and B2C model. P2P is a private car joining mode, adhering to the principle of * * * enjoying economy, with low operating cost; B2C mode refers to the online car service provider buying or renting cars and hiring online car drivers. Its operating cost is high, but it can effectively guarantee its service quality and has high user stickiness.

Traditional taxis belong to P2C business model. After obtaining the right to operate a taxi, the company buys a vehicle, hires a driver or contracts the right to operate a taxi to a driver, and directly provides transportation services to passengers without the support of a network platform. Under the strict control of the government, the access quantity, service price and driver's driving ability of traditional taxis are limited.

Thanks to the efficient matching of big data, the online car can reduce the uncertainty of passengers taking taxis and reduce the cost of self-seeking. The network car does not have the unified appearance of traditional taxis, and it is difficult for others to identify except drivers and passengers.

price

We use the common taxi operation mode in the market for price comparison. According to the survey data, among the traditional taxis, Didi Chuxing and Shenzhou special car are the cheapest in Beijing, Chongqing and Jinan, the most expensive in Shenzhou special car, and the traditional taxi fare is in the middle. (as shown in the following figure 1)

The unique personalized service of the special car has high operating quality; The express train is mainly a rental service with low cost; Traditional taxis are strictly controlled by the government, and the price of online taxis is relatively high. ?

Although in general, the online car is more affordable than the traditional taxi, it may fluctuate due to weather and other reasons.

operating efficiency

According to the data of China Communications and Transportation Association, the vacancy rate of traditional taxis is about 45% in 20 19, while the vacancy rate of online taxis is 20% ~ 30%.

Taking Chengdu as an example, the average waiting time for passengers to take a taxi is 12.3 minutes, while it takes only 5.6 minutes to call a taxi through the Internet, which is equivalent to saving126,000 hours of waiting time for Chengdu citizens every day. ?

Compared with traditional taxis, network taxis reduce the empty driving rate, empty driving distance and average waiting time of passengers, improve the limited transportation capacity of traditional taxis and facilitate passengers' travel.

Passenger choice behavior

According to the data survey, in terms of "efficiency, service attitude, comfort and affordability", passengers have a high evaluation of the online car. Because the network car reasonably allocates market resources through the Internet, it reduces the uncertainty of the time and place for passengers to take a taxi, which greatly facilitates passengers' travel.

In terms of safety, more people trust traditional taxis. After all, traditional taxis belong to the regular operation under the control of the government, with clear division of responsibilities and relatively perfect management system, which can bring passengers a more real sense of security.

Therefore, in general, the network car and the traditional taxi have their own advantages, but also have their own needs for improvement.

Taxi drivers may have a lot of complaints about the "opponent" of the online car platform, but Didi invited taxis to settle in for free, which really solved some operational pain points and problems in the traditional taxi industry.

I believe everyone knows a news reported by Guiyang Daily, ningbo evening news and other channels: Didi Platform tried to charge a small amount of service fees to taxi drivers for some orders from August 28th to February 3rd1,and the charging standards during this period were: taxi drivers below 3.5km are free of charge, and taxi drivers from 3.5km to 1 1km are 0.5 yuan.

For Didi's attempt to start charging service fees for taxis, researchers from the Comprehensive Transportation Research Institute of the National Development and Reform Commission and experts and professors from the Traffic Law and Development Research Center of Southeast University all suggested that it is reasonable for the platform to charge cruise taxis for online value-added services. At present, many network platforms have also begun to charge taxis.

The secretary-general of a city taxi association also said that it is the general trend for online platforms to charge taxis.

According to this situation, the traditional taxi industry can completely consider making a taxi network platform. After all, it is your own platform. In the process of operation, software functions can be optimized at any time according to market conditions, user feedback and operation upgrade. Drivers, cars and users can all manage on their own platforms, and the operational data is also in their own hands. Why not?