Traditional Culture Encyclopedia - Traditional stories - How the new media achieve information dropletization, decentralization and redistribution of discourse power

How the new media achieve information dropletization, decentralization and redistribution of discourse power

In the traditional media context, the majority of the media audience in most cases is a passive recipient of the object, the general audience in the traditional media society is almost no right to speak, such as newspapers, radio and movies and other traditional media, which provide a platform for the release of public discourse is relatively limited. But in today's new media era, the status of the audience has been unprecedentedly improved, network blogs, cell phones, Internet access, and a variety of digital supplies are becoming more powerful and more convenient to use, the public's voice through the network platform (such as SMS, personal blogs and online forums, etc.) can be sent at any time, the information exchange carried by the audio and video has become very convenient, and the status of the individual subject in the new media context has been significantly improved. The individual subject status has been significantly enhanced in the new media context, and the audience has gained the freedom and autonomy they never had in the traditional media era. In addition, the general audience can express their thoughts and opinions in more and more public *** events, and the voice of the public has never been so timely, rich, comprehensive and vivid as it is today. With the free platform provided by new media, more and more individuals are becoming creators and evaluators of information, managers and gatekeepers.