What's the difference between new retail and traditional retail?

Zhang Yong of Alibaba once said: "The core of new retail is based on consumer insight, from commodity-centered to content-centered reconstruction starting point, which leads to the completion of the reconstruction between internal organizations and functions of enterprises, and the new retail power is fully erupted through the Internet."

According to Ali and Zhang Yong, the connotation of new retail is content, that is, information. The connotation of traditional retail is commodity.

In the traditional retail mode, the operators of enterprises rely on real offline physical scenes to provide goods for consumers, and finally get income through the price difference. More attention is paid to the goods and fields in the theory of people's freight yard. At the same time, there has always been a theory that wine is not afraid of the depth of the alley. Wine is goods, and alleys are fields.

It can be seen that the traditional retail system takes commodities as the core and manages the whole line from ordering to production and sales, mainly focusing on the purchase, sale and storage of commodities. The new retail is people-centered, and merchants push products (commodities) according to the needs of users (users) to create consumption scenes (fields) for users.