"Zunyi Meeting Site Free Travel" Tourism E-commerce Conference Sharing Practical Skills of Tourism Network Marketing

In order to explore the market, scenic spots often hold tourism promotion conferences in tourist destination cities, which are often not aimed at tourists, but at travel agencies. The scenic spot hopes that through this promotion meeting, the travel agency will send more guests to the scenic spot.

In recent years, the effect of similar promotion meetings has become less and less obvious, and it is rare to see the usual situation of travel agencies pulling guests one by one. After all, the final choice of where to travel is in the hands of tourists. If tourists are not interested in a scenic spot, then no matter how the travel agency promotes it, tourists will be indifferent. For travel agencies, it is not easy to get a customer, and of course they are willing to recommend products according to the needs of tourists. Therefore, before the scenic spots impress the travel agencies, we must think about how to impress the tourists. When developing online marketing in scenic spots, we must first analyze which websites and platforms can better influence our potential tourists.

Many scenic spots already know that search engines are an important source of information for tourists, and have tried to advertise some search engines or ask service providers to do some search engine optimization work, hoping that tourists can find the website of the scenic spot when searching for the name of the scenic spot. Official website, a scenic spot, when searching for the names of scenic spots, the top ranking should be the basic requirement. However, there are still many scenic spots that have failed to do this and lost their website visitors. Generally speaking, users who directly search for the names of scenic spots already have certain tourism goals. Tourists who have greater hopes for the scenic spots can make an impression on the scenic spots without a clear destination, and even see their own advertisements when searching for other scenic spots.

Search engines such as Baidu also have similar forms of brand advertisements, and more marketing opportunities comes from many travel websites. Imagine that if a customer searches for scenic spot A on a travel website, the user must have a clear travel intention. At this time, the advertisement of scenic spot B appeared on the result page, which was highly targeted.

The same marketing channel, combined with certain advertising skills, can produce different effects. Shaoxing Tourism Group launched a round of online advertising around the National Day, but the effect was not ideal at first, especially the per capita visits were too low. Hao Wei Interactive, its network marketing partner, carefully analyzed the website of Shaolv Group and put forward suggestions on adjusting the advertisement import page. Through the simple adjustment of advertising links, the number of pages visited by users has greatly increased. At the same time, Haowei Interactive also negotiated to adjust the advertising space according to the content characteristics of the website of Shaolv Group and the travel websites that put advertisements, so as to further optimize the advertising effect.

20 10 China (Beijing) tourism e-commerce conference and destination network marketing forum will be held in Beijing on February 2 -3, 65438. This conference invited many tourism bureaus, scenic spots and online marketing service providers to share their online marketing skills. Judging from the ppt content of the speeches submitted by the speakers, they all pay great attention to practicality. These practical skills can make the tourism bureau scenic spots apply for operation quickly and achieve results. According to the introduction of the organizing committee of the conference, the tourism e-commerce conference has always attached great importance to practicality in the arrangement of speech content. I hope that participants will not just listen to the excitement and be unable to act.