How do you sell liquor in small hotels? Very practical!

For those friends who plan to make wine, when you plan to start a business with wine, have you ever thought about making a plan to sell wine? Have you thought about how to sell this wine? I believe that there are many small workshops or individual customers, and there is absolutely no overall system or a set of mature programs in their minds. Then explain how to sell white wine.

I believe that 100 people may give 100 different answers to the method of selling wine, but I believe that positioning, quality, sales volume (that is, market), profit and easy learning are the first factors we should consider.

Among many factors on the way, sales volume, that is, how to open the local wine market, is an important factor that we must consider. No matter how good the product is, it is useless if it can't be sold.

For friends who are brewing, what everyone is most worried about is that sales can't be opened, which leads to the failure of entrepreneurship. So how do we open the local bulk liquor market? Are there any good methods and skills?

Mastering the five steps to open the local bulk liquor market, you can master the magic weapon to win, and you can quickly open the local bulk liquor market.

First, make accurate positioning according to the actual situation of the local bulk wine market.

Positioning I think everyone is familiar with it? Without orientation, there is no direction in doing things, and it will fly around like a headless fly.

What is the local people's favorite wine? How many local people make wine? What kind of wine do they mainly brew?

What is the best-selling wine in the local area?

If you enter the brewing market, how should you position yourself?

How can we make our wine have local characteristics and distinctive wines?

We should put wine according to market demand, not according to our own preferences.

Second, brew high-quality wines that meet local tastes.

Brewing high-quality wine with competitive and local taste is the foundation for us to open up the local loose wine market. Without good wine, all our work will be castles in the air.

In this regard, I want to emphasize that we'd better take 1-2 as the best-selling local grain wine, and the quality and taste of the wine must be better and more outstanding than those of other wineries. In addition, we can also add some seasonal specialty wines and fruit and vegetable wines, depending on the local fruit and vegetable varieties.

The general principle is to make those who have no self and those who have me superior.

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Third, promotion has its own characteristics, and it is necessary to highlight its own selling points.

It used to be said that wine is not afraid of the depth of the alley, but this sentence has long been out of date. No matter how good the local product is, if we bury it in the deep mountains and forests, the traffic is blocked and the information cannot be transmitted, no one will care.

But if we try to transport them down the mountain and shout loudly, it will definitely attract a large crowd of onlookers and buyers.

At present, there are many people selling blended wine in the market, and fewer and fewer people sell pure grain puree wine. Pure grain puree wine is our most unique selling point, just like the wild mountain flavor in the deep mountains and forests. If we are full of enthusiasm, we will certainly attract many people to watch!

As for promotion, 100 people will have 100 promotion schemes. No matter what method is adopted, it must have its own characteristics.

Buy 10, get 1, offer for a limited time, and so on. Although they are all old-fashioned, the effect is definitely good and it is worth a try.

Remember, the purpose of our promotion is to make customers buy our products again, so we should not only make customers get benefits, but also guide them to buy our wine again and think about our wine.

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4. A simple and portable wine container

The traditional bulk wine sales model is mostly like this: our store has fine wine, but there is no wine container. If you want to drink, you have to bring your own barrel to make wine, otherwise we won't provide it.

In fact, we can prepare some plastic barrels of 10L, 5L and 2L, and label them with our own factory name, our own wine varieties, our own unique selling points and advantages, contact numbers and so on. Tang Sanjing can help you design facade signs, posters, business cards, liquor packaging stickers and so on for free.

First, it is convenient for others to carry.

Second, you can gradually form your own brand. After a long time, others will know that this wine was originally made by someone else's family when they look at the packaging. This influence should not be underestimated!

Fifth, through word-of-mouth publicity, gradually form your own brand.

Want to know why the blind massage parlor at the end of this street is always full?

Want to know why so many luxury massage shops always come and go gently?

Want to know why those massage shops with luxurious decoration and superior geographical location always compete with the blind massage shop with only two or three blind people?

The secret is that this shop has existed for a long time, and every massage level is very high. Because it has existed for several years, as long as we talk about massage shops in the local area, everyone will invariably think of that massage shop for the blind, which is already a household name in the local area.

Massage in everyone's heart = that blind massage shop, they are completely equivalent. Look, this is the power of word-of-mouth communication, this is the power of word-of-mouth propaganda, and this is the power of brand.

The method of preparing simple plastic buckets mentioned in the fourth point and then pasting relevant publicity materials on the buckets is a good method of word-of-mouth publicity. In addition, I tell you that we can attract customers through our usual promotional information and preferential policies, so that they can help us do word-of-mouth publicity consciously or unconsciously.

But the premise of these is that we must brew real pure grain wine with high quality and excellent taste. Otherwise, why should we help you do positive word-of-mouth publicity? With what? With what?

The above is the sharing of liquor sales methods, hoping to help friends who start businesses in brewing!