Lan Tu Auto received nearly 5 billion financing? Why does a big car company have to do new energy independently?

Recently, the news about the new energy vehicle market has been constant. Not long ago, after we discussed GAC Ai 'an and Krypton cars, Lan Tu cars were once again pushed to the forefront. Lan Tu Auto won the first round of financing of nearly 5 billion in one breath, setting the largest first round of financing in the domestic new energy automobile industry. Many people are asking, why are big car companies building new energy independently on a large scale?

1. Did Lan Tu Auto get the first round of financing of nearly 5 billion yuan?

According to shanghai securities news, Lan Tu Automobile announced the completion of the signing and delivery of Series A financing agreement. Lan Tu Auto's current round of financing is nearly 5 billion yuan, and the market valuation after financing is nearly 30 billion yuan. It is the largest first round of financing in China's new energy automobile industry so far. The investor 10 of this round of financing of Lan Tu Auto is jointly led by strategically coordinated central enterprises and large state-owned financial institutions, and state-owned capital, local state-owned assets, industries and private capital actively follow up.

The joint investors are the state-owned mixed reform fund and BOC assets, and the investors include three state-owned capitals of ICBC Investment, Agricultural Bank Investment and Bank of Communications Yuan Jing, three local state-owned capitals of Wuhan Economic Development Fund, Hubei High-quality Development Fund and China-Singapore Investment, two industries of Ganfeng Lithium Industry and Xinwangda, and private capital. Dongfeng Group followed up the financing simultaneously. After this round of financing, Dongfeng Group holds 78.88%, A-round investors hold 12.37%, and Lan Tu Employee Stock Ownership Platform holds 8.75%.

According to the Securities Times, public information shows that Lan Tu Automobile is a high-end intelligent electric vehicle technology company under Dongfeng Group, which was established on 20 18. At present, Lan Tu Freedom and Lan Tu Dreamers have been introduced into the market. The latest car product "Chasing Light" is expected to debut in February this year.

Fang Lu, CEO of Lan Tu Automobile, said in an interview that Lan Tu Automobile has two considerations in promoting financing. On the one hand, it will form industrial synergy between the upstream and downstream industrial chains, especially the ecological cooperation between the three power companies and marketing, realize the complementary advantages with investors, and further promote the rapid development of Lan Tu's business; On the other hand, we should continue to implement the relevant requirements of the mixed reform of "double hundred enterprises", improve the corporate governance structure, liberalize the system and mechanism, further enhance the preservation and appreciation of state-owned capital, improve the competitiveness of state-owned economy, and amplify the functions of state-owned capital.

According to the First Financial Report, just 1 month ago, Guangzhou Automobile Ai 'an, a new energy company under Guangzhou Automobile Group, also completed the latest round of capital increase and share expansion. The financing amount was close to 183 billion yuan, and the corresponding valuation exceeded 100 billion yuan, almost equivalent to the total market value of A shares and H shares of Guangzhou Automobile Group.

A few months later, Obieta Technology, a subsidiary of Changan Automobile, and Zhiji, a subsidiary of SAIC Motor, respectively completed several billion yuan of Series A financing. According to the reporter's statistics, since the beginning of this year, new energy automobile companies under SAIC, Changan Automobile, Guangzhou Automobile Group and Dongfeng Motor Group have completed five rounds of financing, with a total amount exceeding 30 billion yuan. This is in stark contrast to the overall coldness of the capital market this year and the difficulty in financing new forces to build cars.

In the past two years, state-owned automobile enterprises have started mixed reform one after another, and hatched some independent new energy automobile projects, such as BAIC Polar Fox, Dongfeng Lan Tu, SAIC Zhiji, SAIC Fan Fei, Chang 'an Orita and so on.

Second, why do big car companies have to be independent new energy sources?

To tell the truth, seeing the large-scale financing of Lan Tu Auto at present has triggered a heated discussion in the whole market. However, people are not only concerned about Lan Tu Automobile, which was born in Dongfeng Motor. Why do major automobile companies have to do independent new energy on a large scale?

First of all, Lan Tu Auto was able to obtain the largest first round financing for new energy vehicles in China, which is inseparable from its well-known origin. When we carefully study the current large-scale financing of new energy automobile brands, we will find that those new power enterprises that build cars from scratch are generally under great pressure, but enterprises such as Lan Tu Automobile, GAC Ai 'an, SAIC Zhizao can often win a lot of financing, and even hit new highs, which is closely related to the well-known origins of these new energy automobile enterprises.

Take Lan Tu Automobile, the protagonist of this article, as we said earlier, Lan Tu Automobile is a brand of new energy vehicles, which was founded on 20 18. If we only look at the market performance of Lan Tu automobile, neither the models nor the sales in recent months are excellent, but even such a new energy automobile enterprise that is not particularly excellent can obtain financing far beyond that of ordinary new energy automobile enterprises under the current relatively difficult financing situation, which is actually the truth of Lan Tu Automobile.

Aside from market performance, the background of Lan Tu automobile can be described as luxury. Lan Tu Automobile directly comes from Dongfeng Motor Group, a well-known domestic automobile giant, and a new energy automobile enterprise directly controlled by Dongfeng Motor Group. With the concept of mixed reform of state-owned enterprises superimposed, it has naturally won the favor of many capitals. In this context, the high financing of Lan Tu Auto is logical.

Secondly, why do big car companies have to do new energy independently? After talking about the luxury background of Lan Tu cars, let's talk about why big car companies have to do new energy. Do you want to do new energy independently? In fact, this is inseparable from the development stage of new energy vehicles. The early new energy vehicles were basically shell-changing models made by big car companies. The original mature fuel car was transformed into an electric motor, and the petroleum power was changed into a battery-driven car. It has become a familiar new energy vehicle. For example, the more common SAIC Roewe is such a model.

However, with the development of the market, more and more big car companies suddenly find that the new energy vehicles manufactured by this model are gradually facing a market slowdown. In fact, this situation is relatively normal, because no matter what kind of big car enterprises have the background of big car enterprises, there will be several obvious problems, either the overall system and mechanism decision-making is slow, and the models produced in the market are more traditional from design to marketing, which does not meet the development needs of the Internet; Either the whole enterprise process is lengthy, and the rapid development of new energy vehicles is in great contradiction with the reality of the enterprise; Either the internal resource allocation and financial support of enterprises are complex, and it is difficult for emerging brands to get enough support; The internal incentive mechanism of big car enterprises is not flexible enough to motivate employees to creatively promote market development and so on.

This series of problems led the market to gradually give up the practice of making new energy vehicles in the original system. More and more car companies began to choose their own brands to promote their business development on a large scale. This model can effectively improve the management efficiency of enterprises through the reform of institutional mechanisms. In the increasingly competitive market, this improvement of management efficiency will effectively help enterprises to obtain better development space. At the same time, we can get more financial support by using the power of capital. Lan Tu Auto's 5 billion financing is very telling.

Third, where is the future of independent new energy vehicle companies? At present, it is the way out for the development of new energy vehicle market. Independent new energy vehicle brands of major car companies began to appear one after another. Even many companies, such as Lan Tu Auto and Guangzhou Automobile Aian, have obtained enviable high financing, but financing is only the first step. Whether any car company can make a difference in the market depends on the feet of consumers to vote.

At present, for most consumers, the core of new energy vehicles is the user experience. In fact, how to continuously improve their technological research and development strength, reduce their production costs and enhance the user experience in the process of market development is the most important problem to be solved for new energy vehicles.

Therefore, although the financing of Lan Tu Auto is high, it is also normal. However, how to produce products that satisfy consumers and achieve good performance after getting the money is the biggest problem facing Lan Tu Automobile.