What is the way to do all-media marketing well?

It is said that the content of the new media platform is king, and excellent content and communication usually put their own traffic, which constantly splits in one core, two microcosms and multiple platforms of the new media marketing communication matrix, thus achieving low-cost and effective brand promotion and high conversion.

However, due to changes in technology, new ways of playing games are emerging on new media platforms. Pure text and neat content are hard to attract fans' attention. Grasp the new media? New? In addition to tools, there are new expressions. Being smart and doing things are also essential skills for new media marketing, which can be summarized in one word: interaction.

So, what are the characteristics of interesting content interaction? How is the classic new media marketing content refined?

1, set up the content of all-media marketing participation.

For the content on the new media platform, creators and fans have long been different from the one-way communication and passive acceptance of traditional media. Fans can express their opinions, comments and feedback on the content according to their own feelings. In addition, there are many channels and platforms for obtaining information, and participation is often the key to attracting fans.

With the help of relevant scenes and contents, we will hum deeply with you and set up participation links to create an atmosphere of discussion and interaction. Content is like an apple falling from a tree, jumping out to grab the user's attention. At the same time subconsciously send out such a message:? You caught my attention. ? You are a special one. ? Fans identify with brands because they are recognized, which is why so many brands like to tell stories.

2. Do a good job in setting the theme of all-media marketing.

How does content trigger or even trigger messages? In addition to the sense of participation, there are also topics that fans can discuss or expand after reading. Think about the controversial movie made by the media queen? Chicken soup? All right. Think about the topics frequently searched in Weibo? Civil war? .

The essence of chasing hot spots is also here. If the front-end can't capture the hot information, it is also an option to expand the topic with hot topics. Finding the right angle to discuss an interesting topic can fully stimulate fans' singing points, of course, periodic flow.

3. Interactive comments, guidance and forwarding on all-media marketing.

With the help of the Internet, creating an active atmosphere in the comment area will help attract more divers. Bubbles? Leave comments and worries to passers-by. For example, in an article by the official Xinhua News Agency, the Crown Prince of Saudi Arabia has just been dismissed. A fan commented,? A total of * * * nine words, you used three editors? Official? The response is:? So what? One just took over, one took over as the Crown Prince of Saudi Arabia, and one took over. ? This response successfully triggered a wave of social media updates and became a hot topic.

In the comments section, there is another hint to remember. As we all know, the platform is not allowed to induce sharing and forwarding articles, but the comment area can! Guide the progress through comments, guiding attention, keyword tips and basic drainage beauty.

This article "How to do a good job in all-media marketing? This is the most important part of all-media operation. This is the end of the introduction. It is said that the content of the new media platform is king. Excellent content and communication often split their own traffic and communication, which is a core of the new media marketing communication matrix. Bian Xiao would like to wish you all a smooth road to all-media operation. If you want to know more, you can click on other articles in this article to learn.