What do you think of Xiaomi smart home products?

When Xiaomi first released Xiaomi 1, many people thought that Xiaomi was a big killer in the mobile phone industry. It broke the monopoly of foreign manufacturers with its cost-effectiveness and caused a great impact on the mobile phone industry. It is the Internet. The ancestor of mobile phones. But it would be too simple if Xiaomi's actions in recent years were just about smartphones. It has a nickname called Xiaomi Grocery Store. In other words, Xiaomi is going to build a smart home system.

I believe everyone knows about Industry 4.0, which believes that the manufacturing industry can only create value through intelligent production in the future, that is, manufacturing itself creates value. The United States has proposed the Industrial Internet, represented by General Electric (GE), which focuses on improving production efficiency and creating the future of digital industry through machine interconnection, software and big data analysis. Although this only represents smart manufacturing, future intelligence and digitalization have become the future trend. It can be said that Xiaomi’s current smart home is seizing the opportunity of the future.

Similarly, the threshold for Xiaomi’s smart home products is gradually rising. Therefore, it will become a relatively niche product. For example, the price of a Xiaomi rice cooker is between 399-999. For ordinary families, the more practical ones are priced at 599 and 999. But how many families will invest 599 and 999 in purchasing a rice cooker? Therefore, Xiaomi’s current smart home is still relatively niche.

At the same time, Xiaomi is also an emerging mobile phone manufacturer after all. Note that it is a mobile phone manufacturer. The smart homes it currently constructs are basically OEM. Of course, Xiaomi is still the Xiaomi known for its cost-effectiveness. However, if so, how much profit is there? Will they squeeze costs as much as possible in order to ensure profits? We don't know this. But we can know that Xiaomi is a manufacturer with relatively no core competitiveness in the home appliance industry.

Xiaomi’s current fate is that the global smartphone dividend has faded, and the new economic growth point is focused on other smart hardware. In the early years, Xiaomi’s revenue has grown rapidly by cultivating ecological chain enterprises to produce various smart hardware. The firm is good at creating explosive products, Internet marketing ideas and channel networks, and promotes rapid growth in the revenue of ecological chain enterprises. Revenue from the IoT smart life business has grown from only 5 billion yuan in 2015 to 23.5 billion yuan in 2017. Revenue in the first three quarters of 2018 has exceeded the full year of 2017.

This year, Xiaomi launched a comprehensive All in AIoT dual-engine strategy of mobile phones + AIoT, and stated that it will continue to invest 10 billion yuan in the AIoT field in the next five years. But in the author’s opinion, the technical threshold for hardware products in the smart home direction is not high. For example, Xiaomi ecological chain has launched hundreds of smart hardware. From a technical perspective alone, the barriers to competition are not high. For example, the shipment volume of smart speakers is not as good as that of Alibaba. After Baidu launched a cheaper version of smart speakers, its sales increased by 711% year-on-year to 1 million units in the third quarter of 2018, capturing 20% ??of the domestic market share in one fell swoop. In the fourth quarter of last year, Baidu speakers did not It has surpassed Xiaomi, with shipments reaching 2.2 million units and occupying 5.7% of the global market share. In addition, Alibaba’s Tmall Elf recently announced that its cumulative shipments of smart speakers have exceeded the 10 million mark.

In the competition for smart assistants, Xiaomi also lost to Baidu. As of 2018, the number of Xiaoai classmates (voice assistant) activated devices exceeded the 100 million mark. For Xiaomi, this is an important step in the scale of the smart hardware ecosystem. It is a milestone because the barriers to competition in the industry are not high. For example, when Xiaomi claimed that the number of activated devices for Xiao Ai exceeded 100 million, Baidu immediately claimed that the number of activated devices for the AI ??dialogue system DuerOS exceeded 200 million, which is one more than Xiaomi. Hundreds of millions.

In addition, iFlytek, which has been deeply involved in the intelligent voice market for many years, is constantly invading smart homes (smart hardware). iFlytek’s artificial intelligence open platform with intelligent voice and human-computer interaction as its core, With 920,000 developers and a cumulative number of end users of 2.2 billion, competition is extremely fierce for players in the smart home scene. Whether Xiaomi can expand its scale in this brutal competition remains to be seen by the market.

Xiaomi’s smart home is very good.

I have been using Xiaomi air purifiers and sweeping robots.

Simple and easy to operate.

In addition, Xiaomi’s small appliances such as receivers and power strips are also very easy to use and have beautiful designs.

Looking forward to more smart home products from Xiaomi.

Xiaomi has many smart home products, most of which are investments in start-up companies, but Xiaomi itself does not make them.

Another very domineering force is Xiaomi’s whole-house intelligence. Their single products have always been popular, such as smart speakers, smart toilets, smart lamps, smart door locks, smart routers, etc. All companies in the Xiaomi ecological chain are involved, and they are doing very well and have produced many hot products.

Recently, Dacai Research noticed that Xiaomi Youpin launched the Aqara whole-house smart customization service. You can create a smart upgrade of three bedrooms and two living rooms with 10,000 yuan. According to their press release, this service is Like this:

The store will arrange professionals to provide a full set of services such as on-site survey, solution design, installation and deployment, and after-sales maintenance. It is equipped with a very complete range of smart home products, including smart sockets, light switches, temperature and humidity detection, curtain motors, smart door locks, etc., which can be linked to the whole house. For example, the "Xiao Ai Classmate" smart speaker can control lights, Pull the curtains, etc.; the Rubik's Cube controller controls the lights and adjusts the atmosphere at home.

In contrast, there is not much difference in the content of our whole-house smart services. The most critical competitive points are:

One is how much does it cost to complete the whole-house smart service? This determines how big the customer base is.

The second is whether your things are installed and working well. How often do your lights, door locks, curtains, etc. break down? Can they be linked?

It is said that this Aqara whole-house smart customization is a brand of Lumi, and there are already more than 200 smart home experience centers across the country. In 2017, we piloted a smart home experience center and developed the concept of a 4S flagship store, where you can experience and purchase various smart home products, and also customize whole-house solutions.

Moreover, Xiaomi is now focusing on making smart home appliances. Some time ago, it announced the "mobile phone + AIoT" dual-engine strategy and released three smart home appliances at once: mural TV, full-screen TV, and Mijia Internet vertical air conditioner. , all support Xiaomi’s AloT smart IoT, what does that mean? For example, the built-in Xiaoai speaker function supports voice control. Of course, it’s more than this. If you are interested, you can learn more about it.

Maybe over time, Xiaomi’s whole-house smart stores will add many categories of home appliances, and the categories will be comparable to Haier’s.

This kind of smart home change has a relatively large impact on the entire market. Deng Chaoming believes that it is reflected in at least two aspects:

One is a company engaged in decoration business. Especially in the high-end decoration market, such as large apartments, large flats, villas, villas, etc., as well as those companies that work with real estate companies to do fine decoration business, it is necessary to consider introducing smart home solutions, which some families need.

Second, many traditional products, such as mechanical locks, lighting and other businesses, need to consider whether they should be adjusted in the direction of intelligence.

Xiaomi bench

Xiaomi toilet paper

Xiaomi rice cooker

Xiaomi toothbrush

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Xiaomi Navy

First of all, thank you Wukong for the invitation.

Let me tell you what my friends think of Xiaomi smart home. To sum it up in one word, it is more appropriate to flock to it!

First of all, they are not users of Xiaomi mobile phones. One of them uses an Apple Xiaoai Classmate Control

In fact, if you analyze it carefully, Xiaomi should be the most well-known in the smart home market. As typical representatives of China's creation, Xiaomi and Lei Jun are now more and more prominent. Being reported by CCTV mainstream media, and the huge user base of Xiaomi mobile phones is also slowly growing, starting a family, starting a business, having a stable job, and their purchasing power is getting stronger, their needs are not just a mobile phone and computer.

Home appliances are also included in their shopping list. As young people, the things they use must be simple, elegant, convenient and smart. The products of Xiaomi Home are designed to appeal to young people, and, The prices are within acceptable range.

It was only after I started working that I discovered that Lei Jun was really playing a big game, and Xiaomi was not just a disruptor in various industries. It is more like a disruptor and creator, reshaping the shape of the industry and establishing its dominant position.

There is always a rush, but sometimes it is a bit embarrassing not to be able to buy one. In the end, you will find that it is not just Xiaomi phones that are unavailable, but also household products that are out of stock offline from time to time