How to write a brand promotion plan

Brand planning requires enterprises to carry out correct brand positioning, brand image packaging design, brand advertising language planning and brand marketing scheme formulation, and then convey the unique value that brand products can provide to consumers and users through brand marketing. So as to enhance the premium ability of products and the intangible assets value of corporate brands. So, how to write a good brand planning scheme? In fact, it only takes five steps:

The first step, what aspects does the brand planning and promotion plan include?

1, environmental analysis (market background, competitors, etc. )

2. Select the target market and find the selling point.

3. Brand image planning (name, VI vision, logo, etc ...)

4, brand positioning (price, equipment, image)

5, brand communication planning (promotion image positioning, target consumer positioning, advertising strategy, etc. ).

The second step is to draw up a title.

After setting the big frame, set the subtitle of each article bit by bit. Generally speaking, it is better to use ppt for brand promotion, so most of the names mentioned above are the titles of several sections of ppt. Then this step is to determine the title of each page in each section.

The third step is to fill in the contents.

After you have determined the subtitle of each page, you can consider filling each page. When filling in the content, you can write down the content to be expressed on each page without considering the beauty.

The fourth step is to optimize the content.

After each page is finished, look back to see if you can add pictures, tables, or data represented by bar charts and pie charts to some pages. This makes the content of this page more convincing.

The fifth step, the content is divided into primary and secondary

Generally speaking, when planning and looking at the current situation of an industry or enterprise, it is best to use an objective attitude, and to take facts as the basis, and not to make subjective assumptions. Therefore, when making a promotion plan, we must prioritize and follow some rules and regulations. After completing these, a general brand planning and promotion plan came out.

Said a lot, in fact, the most important thing is to understand the first step. Finally, give readers some advice and read more cases.