syb business preparation plan sugar water

Sugar water (English-Syrup) belongs to the Cantonese cuisine, is a major feature of the eating habits of the people of Guangdong and Guangxi. Guangdong sugar water with Guangxi sugar water because of the location of similar, similar weather, so most of the clear moist, heat-oriented sugar water. The following is what I have organized for you about syb business preparation plan sugar water, to give you as a reference, welcome to read!

syb entrepreneurship preparation plan sugar water 1

I. Introduction

Dessert as a representative of modern leisure food, is being accepted by more and more people and like, but the current status of the domestic dessert industry is far from being able to meet the people's consumption needs. Looking at the domestic dessert industry, everywhere filled with the United States, Italy, South Korea, under the banner of the ice cream store, beverage store, varieties of simple similar, the same style, no connotation, no novelty, has made people produce? Dessert fatigue. World dessert capital in China, China is the most Guangdong, the profound Chinese dessert culture has been nurtured in the South Guangdong land for hundreds of years. Chinese desserts are based on fresh fruits and medicinal herbs, which are both delicious and nourishing. The main purpose of this advertising plan is to target the northern region, popularize Manji desserts in the northern region, and promote the Chinese dessert culture.

Second, market analysis

1, market overview

With the improvement of people's living standards, the quality of life requirements are also higher and higher, ? Eat? Has not only to eat to be full, but also to eat delicious, eat healthy, eat fashion. Therefore, clothing, food, housing, transportation and other industries, although traditional, but not out of date, but also because it is closely related to people's lives, there will always be a market. Desserts as a representative of modern leisure food, is more and more people accept and like, but the current status of the domestic dessert industry is far from being able to meet the needs of people's consumption. Look at the domestic dessert industry, everywhere filled with the United States, Italy, South Korea, under the banner of the ice cream store, drink store, varieties of simple similar, the same style, no connotation, no novelty, has made people produce? Dessert fatigue. In fact, the world's dessert capital in China, China is the most Guangdong, the profound Chinese dessert culture has been nurtured in the South Guangdong land for hundreds of years, Chinese desserts in the domestic market is very large. The main consumers of this commodity are mostly in the south because of their living habits, while in the north, not many prefer desserts because of the climate, usually children and women. They are mostly concentrated in schools, office buildings, white-collar concentration, CBD neighborhood. About thirty percent of the population proportion. Their purchase of young white-collar workers mostly, about a day to consume once, students and children mostly in each holiday consumption once.

2, the composition of the market: in the Mainland, unlike Hong Kong, a variety of dessert stores, there is a certain scale of dessert stores only full of desserts, but most of them are distributed in the southern cities, the northern cities only Beijing, the popularity rate is low. There is a lot of room for development. But soon another well-known dessert brand in Hong Kong, Xu Liushan should be stationed in the southern cities, so Mangi should proceed to open more branches in the north to increase market share.

3, the characteristics of the market composition: the dessert industry in the north has seasonal, cold winter in the north, few people eat desserts, so winter is the off-season, peak season in the summer.

Third, product analysis

1, product characteristics analysis

Raw materials professional, more assured. Mangi desserts are made on-site using fresh ingredients, without any preservatives and other harmful substances to the human body, but also with turtle jelly and other medicinal food. In order to ensure food quality and enhance operational efficiency, the Group has set up its own centralized food manufacturing plant, fruit processing warehouses and logistics and transportation fleet, and all the production, delivery and sales involved in the operation are all handled by itself, not by outsiders. With years of experience, the Group has systematized its operation model, which includes cost control, material selection, production process, quality control, logistics, transportation and product sales, etc., with meticulous attention to every detail; and products are constantly improved and innovated to ensure that customers are provided with the best quality products and to maintain the competitiveness of the market. In the price of full of desserts in similar desserts belong to the high-end products, but its service is directly proportional.

2. Product brand image analysis

Hong Kong Manki Dessert Group since 1995 in Sai Kung District, Hong Kong, set up the first 『Manki desserts』, from the early days of a family-type sugar water store into the present chain of dessert stores, by local customers, especially Hong Kong's young people of the new generation of love, but also by the domestic and foreign travelers to promote and appreciate. "Manki Desserts has become a "Dessert Brand".

Product Positioning Analysis

Given that we are facing a group of young people and the new middle class consumer market. Manki Desserts will use interesting elements as a new starting point, and the emergence of the dessert monster will bring a shock to the market.

Advertising Strategy

Advertising Psychological Strategy

① Arousing Consumers' Attention: There is a popular saying in the advertising world: "If your advertisement can arouse people's attention, then it will be a great success. If your advertisement can attract people's attention, the task of selling goods is already half successful. Advertising has five major principles of attention: large objects are more conspicuous than small objects; active objects are more eye-catching than static objects; colorful objects are more eye-catching than black-and-white objects; round shapes are more conspicuous than square shapes; and people themselves are the most conspicuous. You can arrange for the main character to appear frequently in TV dramas with episodes of Mangi desserts, or advertise on TV or on the Internet, etc.

② Inspire consumer associations: objective things are interconnected, associations reflect the interconnectedness of things. For example, in daily life, people see the stove will think of warmth, see the red fruit will think of sour flavor? Advertisements need to leap, breakthrough associations, through the careful processing of the material, the use of the intrinsic connection between things, in order to compare the techniques to evoke the consumer's associations of the goods advertised, thus deepening the understanding of the goods, stimulate interest in the goods, the formation of certain attitudes and actions. You can use the colorful fruits in the crystal bright ice image to show that Mangi desserts can make consumers feel the coolness of ice cold in the hot summer.

③ Convince consumers to act:

Let consumers think he needs Mangi desserts, so that customers trust Mangi, service first, cost-effective. Imagine, hot summer, the sun is burning, three or five friends meet dessert store, order two frozen coconut sago dew, a few bowls of colorful red bean ice, drink delicious cool bar milk tea, eat while chatting, cool summer, can be described as a time of life; winter afternoons, the cold winds, men and women hiding in the dessert house, to be on a bowl of sesame seed paste, with two cups of hot lemonade, gently bite fine taste, warm stomach and heart, when the three life lucky things. The restaurant is a great place to enjoy a bowl of sesame paste with two glasses of hot lemonade. By publicizing what a great experience Mangi can bring to consumers, it helps to convince them to come and spend money with Mangi.

Positioning strategy

Positioning is the process of setting up a specific position for your product in the minds of potential consumers, a position that is exclusive to your product and not possible for other similar products.

① Product positioning: healthy desserts based on fresh ingredients.

②Market positioning: for a group of young people and the new middle-class consumer market, favoring young, fashionable and delicious.

③Corporate Positioning: Accumulated years of operating experience, the Group's mode of operation has tended to systematize, including cost control, material selection, production processes, quality control, logistics and product sales, etc., and each detail of the part are to strive to meticulous; products are more innovative, continuous improvement and innovation, to ensure that we provide customers with the best quality products and to maintain the competitiveness of the market.

④ Quality positioning: strictly control the quality of health, and strive to 100% fresh.

⑤ Price positioning: the price is high in similar dessert industry.

⑥ Conceptual positioning: delicious can also be fashionable

⑦ Image positioning: In response to the global market strategy, a new set of visual system of Man Kee Desserts came into being, and then to the larger and newer Asian market. In view of the fact that we are facing a young and new middle class consumer market. Manki Desserts will use interesting elements as a new starting point, and the appearance of the dessert monster will bring market shock. ⑧ Functional positioning: leisure, summer vacation

⑨ Service positioning: high-grade service

Advertising planning strategy

Market research: ① factors affecting market research and market policies and regulations survey ② market supply and demand and market capacity survey ③ market competitiveness survey ④ market product surveys ⑤ advertising survey

Design questionnaire in accordance with the simplicity, Progressivity, representativeness, evaluability and certainty.

Determine the theme of the advertisement

Advertising budget

Creative advertising strategy

Creative advertising should be based on the real, highlighting the personality, small to big, simplify the complexity, pay attention to the literary style, moving people with feelings, the intention of the words, and surprise. There are reverse thinking method, analyze and synthesize method, add, subtract, multiply and divide method, skillfully lay out the doubt, free play method, brainstorming method and so on. Use these methods to design a good advertising ideas.

Advertising implementation plan

1, advertising can be used in a variety of advertising media:

(1) the advantages of newspaper dissemination: wide dissemination, rapid dissemination, news, high reading rate, strong text expression, easy to save and find, dissemination of lower costs. Weaknesses are short timeliness, dissemination of information easily ignored by readers, limited comprehension, poor color, lack of motion.

(2) the advantages of magazine communication: timeliness, targeted, beautifully printed, strong performance. Weaknesses are the long publication cycle, small sound, limited comprehension, poor color, lack of dynamism.

(3) the advantages of radio communication: wide dissemination, rapid dissemination, infectious, multi-functional. Weakness is the dissemination of the effect is fleeting, the ear over not to stay, poor storage of information. Listeners are limited by the order of the program, can only passively accept the established content, poor selectivity. Radio only sound, no text and images, the listener's attention is easily dispersed.

(4) The advantages of television communication are: audio-visual combination of communication effect, immediacy, there is a sense of scene, rapid dissemination, large impact, a variety of functions, entertainment. Weaknesses are the communication effect is fleeting, poor storage of information, the record is unchanged and difficult to query. Restricted by the chronological order, coupled with the site, equipment conditions, so that the transmission and reception of information is not as flexible as the press, radio. The cost of producing, transmitting, receiving and storing TV commercials is higher.

(5) The advantages of the network are: wide range, beyond space and time, highly open, two-way interactive, personalized, multimedia, hypertext, low cost.

(6) It can also be publicized through outdoor advertising.

2, the good effect of the media combination of the form of newspaper and radio media with the newspaper and magazine media with the newspaper and television media with the newspaper or TV with the postal media with the television and radio media with the postal ads and sales site advertising or posters with.

3, advertising budget

Advertising budget methods are: percentage of sales method, percentage of earnings method, sales unit method, advertising revenue and earnings incremental method, sales revenue decremental method, target achievement method, competitor method.

There are several ways to use the advertising budget: according to the allocation of advertising functions, according to the allocation of advertising media, according to the allocation of advertising regions, according to the allocation of advertising time, according to the allocation of advertising products.

Evaluation of advertising effect

Advertising effect has the characteristics of indirect, delayed effect, cumulative, dissipation and compound.

Several important indicators of advertising effect are: sales, reach, attention rate, memory, purchase arousal and AEI.

Combined with the characteristics of advertising effect test, the investigation methods of advertising effect are: (1) sampling method (2) questionnaire method (3) interview method (4) observation method (5) comparative method

The analysis of advertising effect is mainly from the economic effect and psychosocial effect. The analysis of advertising effect is mainly from two aspects: economic effect and psychosocial effect. The analysis of the psychosocial effect of advertising focuses on the following aspects: (1) the analysis of the effect of cognition (2) the analysis of the effect of memory (3) the analysis of emotional attitudes (4) the analysis of purchasing behavior

syb entrepreneurship preparatory plan for the sugar water chapter 2

First, entrepreneurial goals

Business objectives

In Nanjing Normal University Taizhou College to establish the first professional dessert store heart sweet dessert store, the business scope of Chinese and Western desserts. Varieties include ice cream cake, ice cream, ice cream cookies, sorbet ice, sugar water, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicinal tonic stews, herbal tea turtle jelly class, traditional Chinese snacks.

Business purpose

Sweet, healthy, fashion.

Second, the market and competitive analysis

Market introduction

Nanjing Normal University, Taizhou College is a very young school, founded only 2 years ago. At present, there is a lack of a dessert store on campus that can be systematically managed. The proposed Sweetheart Dessert Shop in this program fills such a gap.

Market Competition Analysis

Nanjing Normal University Taizhou College is a young school, all the facilities on campus are being perfected, resources are scarce, the student consumption environment is even more worrying, the food problem needs to be solved. Our service tenet can overcome the above mentioned difficulties, can meet the needs of the target consumers, can quickly cut into this market, our business philosophy can support the sky belonging to us. After analyzing, we can open up this market. Heart sweet professional business desserts, adhere to the brand differentiation humanized business. With the silent penetration method, the establishment and expansion of visibility and reputation, so that consumers from know me to love me, buy me.

Target customers

Some people mistakenly believe that girls love sweets more than boys, which is actually a mistake. In fact, taste preferences are not gender-specific, many boys also love desserts. A lot of girls tend to see sweets as a beast in order to stay slim or to lose weight. And consumers are becoming more and more sensible these days. So the target customers of the heart sweet is the whole school students.

Third, the product and service characteristics

Raw materials professional, more assured

Sweet heart with well-known brands of drinking water, dairy products and other raw materials to establish a cooperative relationship with regional suppliers, in the sweet heart store hall ordering area and all kinds of promotional materials on the logo. From the point of view of raw material suppliers are trustworthy, to give customers a feeling that food safety can be guaranteed.

Rich varieties, more choices

Many people are difficult to taste. Sweet heart to make dessert flavors as much as possible to adapt to the various types of taste customers. Launched a number of styles of desserts available for all types of customers to choose.

Comprehensive nutrition, health more

Sweet heart business varieties in addition to ordinary ice desserts, want to start a business, looking for projects on the youth entrepreneurship network, and in some parts of the south of our country to teach for the popular medicinal dietary tonic stew class, herbal tea class, turtle jelly class. The price list sets out each dessert contains tonic ingredients, medicinal dietary tonic effects, indications, etc., so that customers can choose according to need. Low-calorie desserts with good skin care effects, especially for girls who love beauty. Eat desserts and maintain a good figure not only does not conflict, but also through the dietary supplement to nourish the face.

Service standardization, more satisfaction

Sweet heart staff is divided into management, dessert processing and production, ordering cash register, store cleaning four categories. Separately in uniform clothing for operation and service. Employees require professional skills, services, unified use of Putonghua, the establishment of rigorous service management standards and complaints back to the mechanism, and strict supervision and management.

Fourth, site analysis

Sweet heart store set in the Nanjing Normal University Taizhou College cafeteria on the first floor of the east, you can make full use of the cafeteria tables and chairs, to accommodate more customers.

V. Personnel and management

Personnel

Sweet heart of each employee must be professional, including ordering cashier and store cleaning staff, including each person must be strictly trained to ensure that the normal work of the standardized operation. Management personnel set up personnel management and business management personnel 2 each, requiring undergraduate education, excellent professional quality and good practical ability; dessert processing and production staff set up 2 formulators, processing operators 6, requiring college education, excellent professional quality and good practical ability; order cash register and store cleaning staff a number of strict training after the post. All employees must apply for a health certificate.

Management Ideology

The premise of excellent scientific management is to determine and implement the correct and advanced management ideas. We will adopt a people-oriented, teamwork-oriented management ideas. Emphasis on personal development, respect for personal values, the functional departments coordinate and cooperate with each other to achieve the overall development of the restaurant, to achieve the effect of 1 +1 & gt; 2.

Management philosophy

(1) Respect for the independent personality of the restaurant staff

(2) The lower management level: the higher level of planning and management of the lower level, the lower level should obey the work of the higher level of guidance, and try their best to complete the tasks issued by the higher level.

(3) Mutual Supervision: Management supervises the work of the employees, while the employees can give their opinions or insights to their superiors.

(4) to create a collective atmosphere: both on the subordinates feel the discipline of the dessert store, but also care for the staff, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improve work enthusiasm.

(5) fair treatment, equal treatment, each to the best of his ability to play a talent

Management team

Investment is a business of operating talent. We will build a management team with direct skills and experience in a variety of influential positions, and welcome all those who are interested in seeking the development of the dessert store to join the dessert store.

Management System

Establish rigorous service management norms and complaint return mechanism, and strict supervision and management. Improve the staff code, assessment system and reward and punishment system.

syb business preparation plan sugar water chapter 3

Dessert store business plan summary:

1, we need to open a dessert store with various desserts. The desserts in this dessert store will be loved by the market.

2, these desserts are aimed at the customer base distribution of all ages, from children to the elderly will love a variety of new desserts.

3, in the current dessert industry, there are a lot of desserts, but are generally facing the customer base are young women, the lack of a class of dessert stores to face the entire population, and the general dessert store in the desserts are almost the same, very few new ideas. So there are few dessert stores of this type in the market.

4, I currently have the capital is its own dessert industry has a very in-depth understanding and knowledge, and know how to develop new desserts and attract more customers. Secondly, we can recruit professional talents to develop desserts for rational research and development.

5, a new dessert launched, will naturally attract a certain customer base, and then slowly develop a variety of new desserts, from less to more, to make more and more belong to the store features desserts, in the dessert industry to make their own characteristics.

Business Description

We are entering the dessert industry. The target customers are the general public. Some people mistakenly believe that women love sweets more than men, which is actually a mistake. In fact, there is no gender difference in taste preferences, and many men love desserts as well. Many young women tend to regard sweets as a beast in order to stay slim or to lose weight. And today's consumers are becoming more and more sensible. So the target customers of the dessert store is not just young women, but for all status, all tastes, all ages of customers, mass business.

First to sell the existing products, in the first bucket of money, recruit researchers to develop new types of desserts, to create the store's characteristics.

Product Description

Our dessert store business scope for the Chinese and Western desserts. Varieties include Hong Kong fruit desserts, sago, double skin milk, sesame paste, bean flower, cold noodles, herbal tea, ice cream, ice cream cookies, ice cream, ice cream, ice cream, ice cream, ice cream, jelly (dew), flavored dairy products, tortoise jelly, ice cream, ice cream, ice cream, sugar water, congee, fruit juices, pudding, medicinal dietary tonic stews, traditional Chinese snacks, and so on.

Specialized raw materials, more peace of mind

The dessert store has established cooperative relationships with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, which are identified in the dessert store in the ordering area and on various types of promotional materials. From the point of view of raw material suppliers are trustworthy, to give customers a feeling that food safety can be guaranteed exactly.

Variety, more choices

Many people are difficult to taste. Dessert store to make dessert flavors as much as possible to adapt to all age levels, all kinds of taste. The introduction of many styles of desserts available for all types of customers to choose.

Comprehensive nutrition, health more

Dessert store business varieties in addition to ordinary ice desserts, there are Hong Kong fruit desserts, medicinal tonic stew class, herbal tea, turtle jelly class. The price list sets out each dessert contains tonic ingredients, medicinal dietary tonic effect, indications, so that customers can choose according to need. Low-calorie desserts with good skin care effects, especially for young ladies who love beauty. Eat desserts and maintain a good figure not only does not conflict, but also through dietary supplements to nourish the face.

Service standardization, more satisfaction

Dessert store employees are divided into management, dessert processing and production, ordering cash register, store cleaning four categories. Separately with uniform clothing for operation and service. Employees require professional skills, service uniform use of Putonghua, the establishment of rigorous service management standards and complaint return mechanism, and strict supervision and management.

Market Description

The market for dessert stores is very large, and people of all ages will love it, but there are few dessert stores with systematic management and new ideas in the market now, and this dessert store just makes up for this gap.

Location and equipment

As long as the location of the people can be. It is best to be located in the business district, near the large market, next to the movie theater, industrial area dormitory group, office buildings, etc..

The most basic thing to do is to make it clean and bright, with clear windows. With a large amount of money to decorate the store is absolutely not necessary, customers eat dessert, rarely concerned about the luxury of the facade, they are more concerned about the taste of food, nutrition and health. As long as the quality of desserts, store neat and beautiful, there is no worry about no business. Dessert store than other small stores should pay more attention to the purchase of elegant dishes, so that customers look at the tableware to produce a comfortable feeling that the store is tasteful enough, it is worthwhile to hold the field again.

The store should have tables and chairs that can accommodate up to fifteen people, with an area of about 10 square meters or more.

Competition

We understand the size of the coffee shop, Western-style casual restaurant, found that although most of them are also operating a certain variety of desserts, but the variety is not complete, the content is not professional. So in the dessert this project has not been able to form a systematic, standardized industry atmosphere. But still, because consumers have formed in the mind of the brand dependence, was diverted a large number of customers.

It is because of the confusion of the current market, giving us a ray of hope, our service aims to overcome the difficulties described above, to meet the needs of the target consumers, can quickly cut into this market, we are ahead of our peers in the business philosophy can support the sky belongs to us. After analysis, we can wash and integrate the work of this more chaotic market. Dessert store specializing in desserts, adhere to the brand differentiation humane operation. With the silent penetration method, the establishment and expansion of visibility and reputation, to attract more customers with their own characteristics.　Management personnel

Dessert store each employee must be a professional, including ordering cashier and store cleaning staff, including each person must be strictly trained to ensure that the normal work of the standardized operation. Management personnel set up personnel management and business management personnel, each 2, requires undergraduate education, excellent professional quality and have good practical ability; dessert processing and production staff set up 2 formulators, processing operators 6, requires college education, excellent professional quality and have good practical ability; ordering the cash register and store cleaning staff a number of strict training after the post. All employees must apply for a health certificate.

Management Ideology

The premise of excellent scientific management is to determine and implement the correct and advanced management ideas. We will adopt a people-oriented, teamwork-oriented management ideas. Emphasis on personal development, respect for personal values, coordination and cooperation of various functional departments, the overall development of the restaurant, to achieve the effect of 1 +1 & gt; 2.

Management philosophy

(1) Respect for the independent personality of the restaurant staff

(2) The lower management level: the higher level of planning and management of the lower level, the lower level should obey the work of the higher level of guidance, and try their best to complete the tasks issued by the higher level.

(3) Mutual Supervision: Management supervises the work of the employees, while the employees can give their opinions or insights to their superiors.

(4) to create a collective atmosphere: both on the subordinates feel the discipline of the dessert store, but also care for the staff, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improve work enthusiasm.

(5) fair treatment, equal treatment, each to the best of his ability to play talent.

Management team

Investment is a business of operating talents. We will build a management team with direct skills and experience in a variety of influential positions, and welcome all talents who are interested in seeking the development of this dessert store to join the dessert store.

Management System

Establish rigorous service management norms and complaint return mechanism, and strict supervision and management. Improve the staff code, assessment system and reward and punishment system.

Financial Requirements and Application

Shop area: 10 square meters

First installment of store rent: 1,500 yuan

Equipment expenditure: about 3,000 yuan

Opening cost: 4,500 to 8,000 yuan

Profitability prospects: 4,500 to 7,000 yuan per month

Tables, chairs, bowls and spoons and kitchen utensils, Raw materials, disinfection bowls refused and prepaid store rent and other expenses added up, it is estimated that the cost required to open about 6,000 to 8,000 yuan. Sterilizer this equipment should be placed in the most conspicuous place in the store, because it is necessary for hygiene work. Customers can also feel a sense of security when they see the disinfection cabinet. The purchase of a full set of equipment costs about $3,000. There is no need to spend a large sum of money to decorate the store, customers are more concerned about the warmth of the environment and the taste of food, nutrition and hygiene. At the same time, the dessert store should pay attention to the purchase of special personalized dishes, so that customers take a look at the tableware to produce a sense of novelty.

Growth and development

According to the strength of the enterprise, the dessert store takes Shanghai, an international metropolis, as the starting point and looks at the whole country. According to the strategy of expanding gradually from small and medium-sized cities to large cities, it gradually develops into a regional chain enterprise. Specifically divided into the following three steps:

1, based on the market, occupy a certain share of the market to fill the gap, the enterprise to do professional, standardized, steady development.

2, occupy the market, the establishment of a chain mechanism when the corporate image is accepted and began to love, according to the demand for the opening of chain stores. Learning business management experience in the actual operation.

3, to a wider market, open the franchise in the Shanghai market can be well controlled, normal operation, with a certain amount of liquid capital, visibility in the region, to master a certain market operation system theory and operational experience, apply for independent intellectual property rights of the product, after the expansion of the chain stores in the country, open the franchise.