Will the traditional e-commerce model be eliminated?

There are still a few months before 202 1, and a new year is coming. Not only that, 202 1 also ushered in many new things and new weather. Many times, when shopping, people will pay attention to whether the goods are cost-effective, and even check the shopping places one by one. However, this is not because it is too leisurely, but the fast-paced life now makes people have to choose more convenient shopping methods.

Such as take-away, express delivery, etc. These are new things that are convenient for people to shop. For example, soup is being made at home, but there is no seasoning. At this time, people who are cooking in the pot can't leave, so ordering takeout is undoubtedly a solution to kill two birds with one stone. That is, you don't have to go out, you can watch the pot at home, and you can also send spices home, so industries like take-away and express delivery are so smooth.

Compared with decades ago, people seem to buy things offline. During the Spring Festival holiday, supermarkets, shopping malls and vegetable markets are crowded. Especially during the Chinese New Year, watching the crowded market, although crowded, it is full of flavor. So which shopping mode is better online and offline, and which shopping mode is more respected?

You can understand the shopping experience in online and offline modes respectively. First of all, in terms of time, if you are an office worker, you should go to the company cafeteria for lunch every day, or go to a restaurant outside the company for lunch. When I go home at night, I will go to the supermarket or the vegetable market to buy the ingredients for the evening. In fact, after a busy day's work, what people want most is to go home and rest after work.

But if you experience offline shopping, you can only go shopping after work. For example, catching up with the rush hour on holidays, especially in major supermarkets, queuing for checkout is like seeing tourists on the Great Wall of Wan Li. The scene is particularly spectacular, and the self-checkout side is also crowded, buying food 10 minutes, queuing 1 hour. But if you shop online, you can avoid this series of troubles.

For example, on the way home, you can buy the food you need on your mobile phone and then place an order to calculate the time difference, so that when you get home, the food will almost arrive without wasting time. The most important thing is not to queue up, but online shopping also has disadvantages. For example, if you want to buy fruits and vegetables, you can't choose it yourself, only the merchants can choose.

Although you can apply for a refund if you find something damaged or inedible, there will always be some trouble, which will also affect your next cooking progress. In addition to fruits and vegetables, seafood, meat and other foods, online shopping is strongly recommended for other items. At present, all online shopping software on the market has a food safety guarantee system, and you can ask questions and communicate at any time if you have any questions.

However, offline shopping seems to promote the relationship between people more. For example, a family of three can go shopping together and choose their favorite items, which can also enhance the intimacy of the family. Sometimes shopping in the vegetable market will become a frequent visitor. Talk to the boss occasionally, and you may give an extra orange or erase a score. Although it is a small move, it can sweep away the boredom of the day.

So from the time point of view, online shopping seems to be faster and more convenient, while offline shopping can promote interpersonal relationships and pick out your favorite items when shopping. However, from the price point of view, online preferential activities and efforts seem to be greater than offline activities. For example, when ordering takeout, there will be some members' red envelopes and coupons. It seems that online shopping is more cost-effective.

According to incomplete statistics, in recent years, people's online shopping times are increasing day by day, which seems to have become the mainstream of shopping. On the other hand, in major supermarkets and vegetable markets, many figures have disappeared, and in this phenomenon, young people and middle-aged people are the majority. Because the elderly are still unable to use new shopping methods under the constraints of many traditional concepts, they prefer to go shopping together.

Talking and laughing all the way can also relieve loneliness and exercise while buying food. Moreover, many elderly people have not yet fully operated online payment, and online shopping is even more impossible for them. However, in the face of most online shopping, offline shopping is really irresistible. Now there is a "new retail" scheme emerging, and physical stores should welcome everyone with a new look.

Many people may not quite understand what new retail is. The new retail shopping is actually combining the advantages of online and offline, making full use of the Internet and big data technology to develop vigorously. Starting with e-commerce, physical stores and logistics, we provide convenient services for people from four aspects, so as to be suitable for all ages and avoid time troubles.

Then the first thing is to provide consumers with comprehensive and high-quality services after shopping to meet the comfort of consumers. The second point is to serve the public from the perspective of science and technology. This feature will definitely be more popular with young people. Because VR shopping and remote sensing are added on the basis of traditional shopping, shopping can also have a full sense of technology.

In fact, this technology is also available in many real estates, such as VR viewing technology, which is also to solve the problem of people's time, thus solving the fundamental nature and comfort of the problem. The third point is to take the customer experience as the center, which not only allows consumers to understand the product in a deeper level, but also applies the product to the actual scene, enhances consumers' sense of participation and stimulates consumers' desire to shop.

In fact, the last point has been realized, that is, it is not limited by time, place and space to realize arbitrary shopping methods. No matter which technology is added, the purpose is to better serve the public, sublimate shopping and change people's stereotypes about shopping. It turns out that shopping can also make people feel "wow". However, this new retail planning can also make the physical operation have a resurgence.

So, after talking so much about new retail, what are the benefits to consumers themselves? The most obvious thing is to save the trouble of queuing for checkout, and the self-checkout terminal can solve this trouble. There are also online shopping and cash on delivery. In order to avoid damage or omission of goods, it is quite humanized to deliver goods first and then pay.

And the designated place is no longer limited by space and place. Previously, it was only booked at the company or at home. Now you can find it at the bus stop sign or at the gate of the park, as long as you can find it by navigation and map. However, if you want to order takeout in an environment like Everest or the North and South Poles, I'm afraid you can't, because there is no signal there.

The last benefit is that physical supermarkets no longer need a large number of employees, saving expenses, improving efficiency, replacing labor with intelligence and saving manpower. Therefore, whether consumers or service workers, the arrival of new retail is beneficial. If the arrival of new retail will make physical stores dead, what harm will the arrival of new retail do to e-commerce?

First, let's look at the specific data. At present, the total market size of new retail is 38.94 billion, which has replaced the traditional e-commerce model, and the space for play is not limited to this. According to relevant data, the total scale will reach 654.38+080 billion yuan in 2022, so new retail is a new sales market with great space and future development.

For example, Tmall, Super Species, Box Horse, etc. Are marching into new retail. For example, Tmall is a good case of online and offline integration. Tmall's new retail platform supports merchants to choose different types of technical services. Box Horse is a typical new retail supermarket, which is jointly managed by online e-commerce and offline stores, and adopts the latest technology to improve efficiency.

The new retail shopping method makes consumers have a good shopping experience, saves consumers time and avoids trouble. This concept is very suitable for contemporary people. But the new retail is so powerful that it is a combination of e-commerce and physical stores, so will the new retail completely digest physical stores? Actually, you don't have to worry. Although the current entity management is not as brilliant as it was decades ago, it will not disappear completely.

Because the VR shopping experience is not more real than physical shopping, and some old people and children are likely to encounter the problem of incomplete online shopping when shopping. Moreover, many areas have not fully adapted to the new retail model, so it is necessary for physical stores to exist. After all, online shopping only appeared in recent years, and physical operation has existed for several years.

But what is certain is that there will be fewer physical stores. Especially in the most popular years of opening an online shop, everyone wants to open an online shop at home, without renting a shop or hiring employees, and opening a small shop online by themselves can get along well. However, if there are fewer physical operations, what about some shops? In the previous era, it was very expensive to rent shops for one year, and the water and electricity took care of themselves.

Nowadays, with the reduction of physical business, some "chartered women" have to conform to the general trend, such as reducing some rents to retain tenants. Otherwise, the store can only be empty, waiting for the next person to take over the offer. No one knows how long it will take, maybe a month, maybe a year or so, then these empty window periods will become losses.

Don't worry about offline or online, because the emergence of new retail integrates the advantages of online and offline, and with some new technical support, the shopping experience is sublimated to a high point, and consumers are more willing to accept an immersive consumption experience. A new retail store can not only provide convenience for offline elderly people, but also meet the needs of online young people, taking into account both.

The awakening of new retail makes physical stores no longer be ignored, and e-commerce is no longer a monopoly. Through the combination of data and technology, these two enviable business models become mutually compatible and complementary. On a small scale, it is to improve the economic benefits, business model and management of stores. In a big way, it is to improve people's consumption level and promote the country's GDP growth. The combination of shopping and technology is the future development of society.