Characteristics and style of excellent website design?

Websites have become the most important part of the Internet, and excellent websites are definitely superior, with obvious characteristics and styles. Here is what I bring you, I hope you like it.

Characteristics of excellent website design

First, concise dynamic effects

There is a big hot trend nowadays, that is, dynamic effects design. It not only brings surprise to the user, but also has a powerful guidance. The essence of motion design is simplicity. A dizzying or overwhelming motion effect shouldn't be what you're looking for, right? Animation should be purposeful, and like all other design elements, it should have a purpose, and achieving that purpose is its raison d'être.

Second, let the user more trust

Users in the site when the operation, to tell the user why this operation, for each operation to understand. Then each operation should be honestly displayed, so that the user is more convenient in the operation process.

Third, give the design character

No one likes a monotonous, boring design. Your website design should be consistent with the character of your brand and have a unique flavor. This is often accomplished with subtle, heartfelt copy and a friendly, natural tone. A good page will make users forget that it's a product and treat it as a necessary tool in their lives.

Fourth, the page design is clear

Good page design, the importance of the user's experience, so the product will be introduced to the user in detail, so that users can fully understand the product, rather than blindly instill the value of the site to the user. If the product design itself is not clear enough, how will the user understand it? Or the process of website construction is not clear, not easy for users to operate on the website may lead to users directly close the page. For example, the purchase process, the price of the product is not set clearly, free of charge products, in the payment of the time does not automatically reduce the corresponding price, resulting in user confusion.

Simple visual designs are easier to interact with, and interfaces that are free of complex information and are well-designed work better and provide a better experience. In fact, there is no standard for determining whether a page design is good or not. Rather, it is a matter of building the site with care and attention to create a pleasant environment for users to visit. Like Jingdong, Catch, Taobao and other sites in the site design especially focus on the user experience, to mention the user experience will not worry about the site can not play out its due marketing power. The user experience of the website is the first thing that we consider.

Website design style

The so-called website style refers to the visual elements of the website page design together with the overall image, showing the intuitive feeling. This overall image includes the website's color scheme, font, page layout, page content, interactivity, posters, promotional messages and other factors. Website style is generally consistent with the overall image of the enterprise, such as the overall color tone of the enterprise, the nature of the enterprise's industry, corporate culture, the provision of related products or services should be able to be reflected in the style of the website.

Website style is most capable of conveying corporate culture information, so the good website style not only helps customers to recognize and understand the enterprise behind the website, but also helps enterprises to establish a distinctive image. Through the unique website style, directly to their own websites and other websites in the industry to create a clear degree of recognition between. With the increasing influence of the Internet, the website has become the most direct portal for enterprises to let customers know about themselves, and through the recognition of their own website to stand out among the many websites, quickly help enterprises to establish a brand and enhance the image of the enterprise.

Coordinated use of color

Different colors affect people's first feeling of the site, the red system symbolizes intense, exciting, gray system symbolizes the calm and low-key. Therefore, tourism and gardening websites use green color more often, and blue is known as the corporate color. Indeed, many enterprises and *** authorities prefer to use a calm and generous blue. There are also several colors that are rarely used in web design, such as purple.

A website cannot use a single color, which will make people feel monotonous and boring; but it is also impossible to use all the colors in the website, which will give people a feeling of frivolity and fancy. A website must have one or two theme colors, neither to let the customer lost, nor monotonous, boring. So determining the theme color of a website is also one of the issues that the designer must consider.

Usually, try not to use more than 4 colors within a page, too many colors tend to make people feel directionless and unfocused. When the theme color to determine a good, consider the other colors, we must consider the relationship between the other colors and the theme color, to reflect what kind of effect; in addition to consider which factor may be dominant, is brightness, purity or hue.

Appropriate choice of lines and shapes

The combination of text, headings, pictures, etc., will form a variety of lines and shapes on the page. The combination of these lines and shapes constitutes the overall artistic effect of the home page. Attention must be paid to artfully matching these lines and shapes in order to enhance the artistic appeal of the page. Below we explore the use of several different lines and shapes.

Straight lines***Rectangle*** application. The artistic effect of straight lines is smooth, upright, regular and neat, which is also known as having wheels and contours. Straight lines and rectangles on the page of the repeated combination can present a well-organized, clear visual effect. Generally used in more solemn, serious homepage theme.

Curve *** Arc *** application. The effect of curves is fluid, active, dynamic, curves and arcs on the page of the repeated combination of smooth, brisk, energetic visual effects can be presented. Generally applied to youthful, lively homepage themes.

Curve, straight line **** rectangle, arc **** comprehensive application. Combined use of the above two lines and shapes, you can greatly enrich the expressive power of the home page, so that the page presents a more colorful artistic effect. This form of home page, adapt to a wider range of home pages can be applied to a variety of topics. However, in the arrangement of the page processing, the difficulty will be correspondingly larger, poorly handled will produce a messy effect. The simplest way is, in a page to a line *** shape ****-based, only in the regional scope of the appropriate use of some other lines *** shape ****.

Balanced split layout

In web design, the page because of the need for content elements are divided into many blocks, the balance between the blocks is the layout design needs to focus on the problem. Balance is not a simple and rational calculation of equal amount of unequal shapes, a good, balanced web page layout design, is the layout, center of gravity, contrast, and other forms of principles of creativity and comprehensive application of the results of the designer's artistic training, artistic sensibility of a test. In the area of strong contrast *** unequal shape *** and balanced *** equal amount *** design, we can see the law of contrast successful participation; and in some contrast is not very strong, elegant asymmetric design, we can feel the designer elegant scholarly demeanor.

It should be noted that the traditional web page design layout control is not beyond the resolution of the public display width under the premise, according to the content of more or less vertical extension of the design. But today's popular product-based websites tend to express the most important things in one screen, especially the home page, and try not to appear scroll bars.

Emphasis on UI coordination

In addition to the macro view of the color layout, page design, there is a very important link in the design of UI elements. At the designer's level of understanding, everything that is visible on the interface can be incorporated into the UI, but the UI design alone focuses more on tabs, small icons, buttons, control elements, and so on. The optimization of these details, through the use of elements to influence the style of the entire site, creating wholeness and continuity, can unify the image of the entire site, and in the exquisite expression of the overall tone of the site.

Appropriate beautification to remove redundancy

After the necessary elements are designed, review the entire page, according to the style of the entire site needs, you may feel that the design is too complex, or the design is not perfect, can not highlight the desired style. This time you need to adjust the appropriate control of the page landscaping.

Simplicity is often the beauty, and beauty is not necessarily simple. Especially in web design, for a lot of content on the portal site, any excess modification will increase the burden on the eyes of the viewer, so you can see that the portal design is often particularly simple; and some professional website, on the home page there is really nothing to show, then you need to deliberately add some embellishments without appearing to be particularly empty. Of course, this is not a theorem, for different industries or unexpected events, appropriate design adjustments can also play a very good effect.

Characteristics of web design

1. Interactivity and continuity

Instant interactivity is the main reason why the Web has become a hotspot, and the Web is different from traditional media. It is also something that must be considered when designing a web page.

2. Multi-dimensionality

This is mainly reflected in the design of navigation in web design. Multidimensionality comes from hyperlinks. The organization of the web page is richer, and the viewer can jump freely between various topics, thus breaking the linear way of receiving information.

3. Comprehensive media

With the increase of network bandwidth, the improvement of chip processing speed, and the promotion of cross-platform multimedia file formats, the multimedia audio-visual elements used in web pages are mainly text, video, sound, and video, etc.

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4. Layout flexibility

It is my hope that the above understanding will help you.

Few companies in China specialize in training designers, perhaps this is one of the reasons why our country has not been able to produce a large number of excellent designers for many years.