What is the employment trend of e-commerce live broadcast and operation specialty in 2023?

After graduating from e-commerce, the employment direction is as follows:

1. E-commerce service enterprises.

2. E-commerce enterprises.

3. Traditional enterprises and traditional industries.

Some job examples are as follows:

1, network marketing specialist

E-commerce has been recognized by a considerable number of enterprises in China, especially the small and medium-sized enterprises which account for 99% of the total enterprises in China. Due to the needs of the survival and development of small and medium-sized enterprises, they urgently need to use the network as a means of high efficiency and low cost. Therefore, they have a great dependence on online marketing, a demand gap for online marketing talents, and a clear post responsibility for online marketing.

2. Website planning/editing

General requirements: Familiar with business processes such as website planning, implementation, operation and publicity; Familiar with the operation and operation process of e-commerce, able to understand the development direction of e-commerce; Have a deep understanding of enterprise internet access and be familiar with the functional requirements of enterprise websites; Strong knowledge of Chinese and word processing, and knowledge of website column planning and operation management; Strong ability in selecting topics, planning, editing and summarizing; Familiar with computer operation, master basic network knowledge.

3. General requirements for website promotion: responsible for website content/website design/website planning/website marketing planning; Website community related services, content planning and operation; Member maintenance and management; Good writing style, able to do marketing planning and copywriting independently; Can skillfully use all kinds of publicity media for publicity and promotion.

4. Website developers

General requirements: responsible for the development of website pages and technical support in the background; Can meet the needs of the business layer for the technical layer.

5. Website design

General requirements: be able to skillfully apply web page production tools and undertake the production of large-scale commercial websites; Familiar with graphic design and production software, familiar with HTML and ASP language; Have a certain knowledge of visual communication design, and be good at the application of advertising creativity and design in online advertising and traditional media advertising; Have certain experience in website construction, VI design and application, have the spirit of communication and cooperation, and be creative; Familiar with JAVASCRIPT, able to understand jsp or servlet or php, able to complete dynamic web pages independently; Master HTML and JavaScript, understand the implementation principle of website programs, and have experience in working with programmers.

6. Website Operation Manager/Supervisor

General requirements: familiar with the common methods of network marketing and have experience in the overall operation and management of e-commerce; Be able to make short, medium and long-term development plans for websites, implement and supervise them; Be able to complete the operation, marketing, advertising and value-added operation of the whole website and channel.

In recent years, with the rapid growth of global e-commerce, e-commerce in China has also developed rapidly, resulting in a serious shortage of e-commerce talents. With the number of netizens increasing at the rate of 100% per year, the shortage of talents in this industry is quite amazing. It is estimated that in the next 10 year, China will need about 2 million e-commerce professionals.

From the practice of social investigation, most enterprises (mostly small and medium-sized enterprises) have stepped into the ranks of e-commerce one after another, and adopted the combination of traditional economy and network economy for production and operation. According to this phenomenon, we can know that small and medium-sized enterprises step into the ranks of e-commerce and are in urgent need of e-commerce talents, so the employment prospects of e-commerce are promising. National policies are vigorously supporting the development of e-commerce, and the Ministry of Commerce also attaches great importance to e-commerce.