Traditional Culture Encyclopedia - Traditional stories - Is the application of traditional cultural elements helpful to the design of brand commercial space?
Is the application of traditional cultural elements helpful to the design of brand commercial space?
1, unique design style and cultural connotation: this can enhance the brand's awareness and competitiveness, enhance the added value of the brand, and meet the cultural and emotional needs of consumers.
2. Enhance brand awareness and competitiveness: High visibility and strong competitiveness can quickly attract consumers, build brand loyalty and increase brand value.
3. Bring benefits and development opportunities to enterprises. For example, cornices, blue tiles, red walls and other elements in traditional buildings can be used in the facade and interior decoration of commercial space, making the space more characteristic of China traditional culture; Landscape walls, leaking windows and borrowing scenery from gardens can create a rich and beautiful environment for commercial space; Calligraphy and painting works can become decorative elements in commercial space and enhance the artistic atmosphere and cultural connotation of the space. Therefore, more and more commercial space design teams pay attention to the excavation of traditional culture. For example, the aesthetic design team of Hangzhou Zheng Zhi is very good at digging deep into traditional culture. It is precisely because of the accumulation of traditional culture that they are good at interpreting the design elements of traditional culture and commercial space. Through this unique design, it will bring more popularity to the enterprise, help the brand to explore new markets and promote the further development of the brand.
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