What is traditional enterprise operation, what is Internet operation and what is new media operation?

There are five links for enterprises to create value: market, research and development, marketing, sales and after-sales. Market helps to find unknown customers, R&D links create products to solve users' pain points, marketing seeks potential customers, and sales promote product transactions. After sale, we should retain existing customers and let them buy or recommend products to others.

Traditional Enterprise Operation and Internet Operation

The operation will involve five links. Traditional enterprise operation is pre-sale. In the Internet age, because the relationship with users is deeper and the contact frequency is higher, more value is created by relying on the deep relationship with users. After the Internet operation goes offline, the problems that users have after purchasing products can be solved, so that users can feel good about using products and achieve the purpose of purchasing products, so as to buy more products themselves or recommend others to use products.

Internet operation is to help users better realize the original intention of buying products through various ways, and let users recommend more users to buy products or buy more products themselves.

New media operation is to help users better realize the original intention of buying products through new media means, and let users recommend more users to buy products or buy more products themselves.

The new media means include: official WeChat account, Zhihu, post bar, forum, website, Weibo, email, APP, Baidu Know, WeChat group, SMS, QQ group, Douban and headline number.