Why luxury goods prefer to advertise in paper media rather than new media

Firstly, paper media is not free compared to new media, it needs to be paid, so that it can brush off a bunch of consumers who have no potential. Secondly, paper media are usually magazines and the like, which are more promotional and publicity power compared to new media, and will not lower the level of the brand. That's why we all hear so much about what fashion magazines are and not what fashion websites are.