Traditional media gradually declined. Why is the proportion of users using TV to surf the Internet increasing?

In fact, the decline of traditional media and the increase in the proportion of TV users are the results of changes in media consumption habits and market demand. The specific reasons are as follows:

1. Emerging online media provide richer information content and more convenient access. Traditional media, such as newspapers and magazines, are limited by layout and mode of communication, and their information capacity is limited. However, online media can provide a huge amount of information, and the update speed is extremely fast. The popularity of portable devices such as mobile phones and tablet computers enables users to browse network information anytime and anywhere, breaking the time and space constraints.

2. With the popularity of network set-top boxes and broadband, the viewing experience of network TV is not inferior to that of digital cable TV. The network set-top box not only provides more TV station choices, but also provides a high-definition and smooth viewing experience. The speed of broadband further enhances the viewing experience of network TV.

3. The deep participation of Internet TV manufacturers and video platforms has promoted the development of Internet TV content. They build content through copyright purchase, self-made, solo broadcast and so on, and implant a large number of film and television content into TV, thus attracting more users. According to the data of Aowei Cloud, in the first half of 20 1000, there were more than 1000 movies of various kinds, more than 300 self-made content on the network side, more than 1500 children's/anime movies, and no less than 30,000 popular sports events. These rich resources are not available in traditional TV.

Therefore, with the improvement of people's living standards and the change of media consumption habits, the proportion of TV users surfing the Internet will naturally increase. Traditional media need to adapt to this change and transform and innovate in order to survive and develop in the new media environment.