What are the characteristics of WeChat marketing?

1. Peer-to-peer precision marketing: WeChat has a huge user base. Using the advantages of mobile terminals, natural social networks and location positioning can push every piece of information, so that everyone can have the opportunity to receive this information, and then help businesses achieve point-to-point accurate marketing. 2. Flexible drift bottle: users can post voice or text and then throw it into the sea. If other users "catch" it, they can start a conversation. 3. Opportunities for Strong Relationships The point-to-point product form of WeChat is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value. Establish contact with users through interaction, that is, chat, solve doubts, tell stories and even "sell cute", so that enterprises and consumers can form various forms of friendship. You won't trust strangers, but you will trust your "friends". Wechat marketing is mainly embodied in regional positioning marketing with mobile clients in Android, Apple mobile phones or tablets. Merchants display their micro-official website, micro-membership, micro-push, micro-payment and micro-activities through the WeChat public platform and the recommendation rate of WeChat membership management system, forming a mainstream online and offline WeChat interactive marketing method.