What are the requirements for copywriting and design? What is the difference and connection between the two?

Writing a copy requires writing skills; Design requires macro thinking and artistic skills; There are differences and connections between the two. Copywriting and design complement each other. Copywriting is one of the components of design, which includes but is not limited to copywriting.

The main differences between the two are as follows: First, the scope is different. Copywriting generally refers to written articles, and the design includes both drawings and text notes; Second, the basic skills are different. Copywriting mainly requires the basic skills of writing. The design mainly refers to drawings, but it also needs text annotation. Third, the way is different. Copywriting mainly expresses intention through words, and design mainly reflects intention and function through drawing, but the final result is the combination of the two and the same goal.