Traditional Culture Encyclopedia - Traditional stories - Three common e-commerce model names and concepts
Three common e-commerce model names and concepts
B2C
Business to Customer (B2C). This is a form of direct consumer participation in economic activity using the Internet, analogous to retail commerce in business e-commerce. With the emergence of the Internet, online sales have developed rapidly. B2C is the sale of products or services by businesses to individual consumers over the Internet. Enterprise manufacturers will directly push products or services on the network, and provide sufficient information and convenient interface to attract consumers to buy, which is generally the most common way of operation, such as online shopping, securities companies to place orders on the Internet, the general site of the data query operation, etc., are part of the enterprise direct contact with the customer's mode of operation. It can be the following four business models: virtual community (Virtual munities): virtual community focus on customer needs, there are three qualities - focus on the buyer-consumer rather than the seller, a good relationship of trust, innovation and risk-taking.
Transaction Aggregators: E-commerce is about buying and selling.
Advertising Neork
The combination of online and offline (O2O model)
B2B
Business to Business (B2B): The B2B approach is the most widely used and valued form of e-commerce. The B2B method is the most widely used and valued form of e-commerce, in which enterprises can use the Inter or other networks to find the best partner for each transaction, and complete all transaction behaviors from ordering to settlement. It is represented by Jack Ma's Alibaba e-commerce model
B2B e-commerce refers to e-commerce activities carried out between enterprises as the main body of the enterprise.B2B e-commerce is the mainstream of e-commerce, and it is also the main method for enterprises to face the fierce market competition, to improve the competition conditions, and to build up the competitive advantage. Carrying out e-commerce, will enable enterprises to have a business opportunities for unlimited development space, which is also the enterprise to seek survival and development of the road, it can
make the enterprise in the competition is in a more advantageous position. B2B e-commerce will be for the enterprise to bring lower prices, higher productivity and lower labor costs, as well as more business opportunities.
B2B is mainly for enterprise internal and enterprise (B) and upstream and downstream cooperation between manufacturers (B) information integration, and on the Internet for business-to-business transactions. Through the internal network (Intra) to build the foundation of information flow, and the external network (Extra) to combine the industry's upstream, midstream and downstream manufacturers, to achieve the integration of the supply chain (SCM). Therefore, through the B2B business model, not only can we simplify the cost of information flow within the enterprise, but we can also make the transaction process between the enterprise and the enterprise more rapid and reduce the cost of consumption.
C2C
Consumer to Consumer (C2C) is an online trading platform for buyers and sellers that allows sellers to offer their products for auction and buyers to bid on their own. Its representative is eBay, taobao e-commerce mode
C2C refers to the interactive trading behavior between consumers and consumers, and this kind of transaction is versatile. For example, consumers can bid on a bidding site or auction site, *** with the same online bidding by the highest bidder to win the bid. Or by the consumers themselves in the network news forums or BBS posted on the bulletin to sell second-hand goods, or even new products, and so on because of the interaction between consumers to complete the transaction, is the C2C transaction.
Currently, bidding auctions have become one of the most efficient ways to determine the price of rare items, such as antiques, celebrity items, rare stamps... As long as the demand side is greater than the supply side of the item
, you can use the auction model to determine the best market price.
2C bidding sites, bidding on items is diverse and unlimited, the provider of goods can be the neighborhood children, may be the top multinational corporations; goods can be homemade cakes, may be Picasso's
authentic paintings. And C2C is not limited to the exchange of goods and currencies. In this virtual site, buyers and sellers can choose to barter or exchange human resources for goods. For example, a housewife who has prepared a feast of services
in exchange for a trip to a psychiatrist for mental clarity, which is the charm of participating in online bidding transactions, the site operator is not responsible for logistics, but rather to assist in the pooling of market information, as well as the establishment of a credit rating system.
Which common e-commerce model does cj.com use?B2B, B2C, C2C, B2M, M2C, B2A (i.e., B2G), C2A (i.e., C2G) seven types of e-commerce models and so on.
What are the concepts associated with e-commerce models?E-commerce models E-commerce models can be categorized into the following four types:
1. Business-to-consumer (B2C). This is a form of direct consumer participation in economic activity using the Internet, analogous to business electronic retail commerce. With the emergence of the Internet, the rapid development of online sales.
2. Business-to-business e-commerce (Business to Business, i.e., B2B). B2B is the form of e-commerce with the most applications and the most attention from enterprises, which can use the Inter or other networks to look for the best partner for each transaction, and complete all the transaction behaviors from ordering to settlement.
3. Consumer to Consumer (C2C): The C2C platform provides an online trading platform for buyers and sellers so that sellers can offer their products for auction and buyers can choose their own products for bidding.
4. E-commerce between offline business and the Internet (Online To Offline or O2O). So that offline services can be used online to solicit customers, consumers can use online to screen services, and transactions can be settled online, and soon reach scale. The most important feature of this model is: the promotion effect can be checked, each transaction can be tracked.
What are the common e-commerce models? What do they meanE-commerce is divided into: ABC, B2B, B2C, C2C, B2M, M2C, B2A (that is, B2G), C2A (that is, C2G), O2O and so on.
E-commerce, which covers a wide range, can generally be categorized as Agent, Business and Consumer (Agent, Business, Consumer, i.e., ABC) business-to-business (Business-to-Business, i.e., B2B), business-to-consumer (Business-to-Consumer, i.e., B2C Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Business-to-Government (B2B), Online To Offline (O2O), Business To Family (B2F), Provide to Demand (Provide to Demand), and Store to Store (B2B). Provide to Demand), stores online (Online to Partner, O2P) and other 8 modes, of which the main ones are Business-to-Business (Business-to-Business), Business-to-Consumer (Business-to-Consumer) 2 modes. Consumer-to-Business (C2B) has also begun to rise, and is considered by Jack Ma and others as the future of e-commerce. With the increase in the number of Inter users in China, the use of Inter for online shopping and payment by bank card has become increasingly popular, the market share is also growing rapidly, e-commerce sites are also emerging. The most common security mechanisms for e-commerce are SSL (Secure Socket Layer) and SET (Secure Electronic Transaction).
E-commerce is an evolving concept; IBM introduced the concept of Electronic Commerce (E-Commerce) in 1996, and in 1997, the company introduced the concept of Electronic Business (E-Business). However, when these concepts were introduced in China, they were translated as e-commerce, and many people were confused about the two concepts. As a matter of fact, there is a difference between these two concepts and their contents, E-Commerce should be translated as Electronic Business, and some people call E-Commerce in a narrower sense and E-Business in a broader sense. E-Commerce refers to the realization of electronic trading activities at all stages of the whole trading process, and E-Business is the realization of all the business processes of commercial activities by using the network. E-Business is the use of the network to realize the electronic business processes of all business activities.
Which e-commerce model is better?The traditional point of view is that the enterprise e-commerce model, categorized as B2C (Business to Consumer), B2B (Business to Business), C2B (Consumer to Business), C2C (Consumer to Consumer), B2G (Business to Government) and other five. Business to Government) and other five business models. All of them have their own strengths and weaknesses.
B is Business;
C is Customer.
B TO B -- Business model: from business to business, both buyers and sellers are businesses, such as Alibaba.com.
C TO C -- business model: from customer to customer, the buyer and seller are individuals, that is, direct transactions between individuals and individuals, such as some auction sites, such as Taobao, of course, there are also online stores on it, and the online store belongs to the B to C.
B TO C -- business model. - Business to customer, the seller is a company, the buyer is an individual, mainly refers to retail business, such as joyo, dangdang are.
E-commerce business model and e-commerce operation model are the same. Are the following:
Mainly 4 kinds
B2B is business-to-business online transactions B2B refers to Business to Business, that is, business (generalized refers to the business) to business e-commerce
B2C (Business To Customer) is e-commerce according to the classification of the object of the transaction in a kind of B2C (Business To Customer) is one of the classifications of e-commerce by transaction object, i.e., it denotes business-to-consumer e-commerce. This form of e-commerce is generally dominated by e-tailing, where online sales activities are carried out mainly with the help of Inter.
C2C means consumer-to-consumer e-commerce. As an analogy, for example, if a consumer's has an old computer and sells it to another consumer through an online auction, this type of transaction is called c2c e-commerce.
C2B is an e-commerce model of consumer-to-business (C2B). First popularized by the U.S. consumer-to-business (C2B) model may be a noteworthy attempt. The core of the C2B model is through the aggregation of a large number of users to form a powerful purchasing group, as a way to change the B2C model of one-to-one user bidding disadvantage, so that it enjoys the price of the big wholesalers to buy a single piece of merchandise benefits. At present, few domestic manufacturers really fully adopt this model
E-commerce business model is the main content of the e-commerce model, including:
1, direct sales model.
2, yellow pages mode.
3, discount coupon model.
4, commission model.
5, booking model.
6, marketplace model.
E-commerce application mode B2B (business to business) B2C (business to user) C2C (user to user) G2C (*** with the user) E-commerce application mode 1. Intangible products and services application mode of the network itself has the function of information transfer, and the function of information processing. Therefore, intangible products and services, such as information, computer software, audio-visual entertainment products, etc., can often be provided directly to consumers through the network. Intangible products and services of the e-commerce model has the following four main: online subscription model, pay to browse model, advertising-supported model and online gifting model.
(1) Online subscription model. The online subscription model refers to the e-commerce model in which companies provide consumers with direct online subscriptions through web page arrangements and consumers browse information directly. Online subscription model is mainly used by commercial online organizations to sell newspapers and magazines, cable TV programs and so on. Online subscription models are mainly of the following kinds:
①Online services Online services refer to various forms of online information services provided by online operators through a fixed monthly fee charged to consumers. Online services are characterized by the following features:
◆ One-step service for basic information. Online service providers generally offer basic information services to subscribers. By browsing the information provided by the online service providers, customers can basically meet the requirements of daily information collection.
◆ Reliable network security. As online services are run on proprietary networks, the security of the network connected through the online service provider is more reliable than a direct connection to the Internet. Some U.S. banks, such as the Bank of America and the United Bank is to provide settlement services through the network.
◆ Provide a support service system for new subscribers. Online service providers provide support services to new subscribers both through the computer network and by telephone.
② Online publishing. Online publishing refers to publishers through the Internet to provide consumers with non-paper electronic publications. The so-called "online" generally refers to only in terms of online publishing. Consumers can subscribe to and download information from the publication online. However, selling e-journals through online subscriptions has proved difficult for the average consumer, who can essentially obtain the same or similar information from other sources. As a result, the online publishing model is largely supported by advertising.
③ Online entertainment. Online entertainment is a compelling area of online sales of intangible products and services. Some Web sites offer online games to consumers for a subscription fee. This area seems to be relatively successful so far.
(2) Paid browsing model. The pay-per-view model refers to an e-commerce model in which a company offers consumers paid online browsing and downloading of information through a web arrangement. The paid browsing mode allows consumers to selectively purchase an article, a chapter of a book or a page of a reference book on the web site according to their own needs; the contents of the database can also be accessed for a fee; in addition, a one-time payment for games and entertainment will be one of the very popular ways of paid browsing.
(3) Ad-supported model. Ad-supported model refers to the online service provider to provide free information to consumers or users of online services, and business activities are all supported by advertising revenue. This model is currently one of the most successful e-commerce model. For example, online search 32'59 service sites such as Yahoo! are relying on advertising revenue to sustain their business activities. Information search is the most basic service for Internet users to find relevant information on the vast Internet. Enterprises are also most willing to set up advertisements on information search sites, especially by paying for the setting of advertising icons on the Internet, so that interested Internet users can directly reach the enterprise's Web site by clicking on the icon.
(4) online grant mode. Online gift mode is a non-traditional business operation mode, is the enterprise with the help of the international Internet users around the world, the advantage of Internet users to gift software products to expand the popularity of enterprises and market share. By allowing consumers to use the product, consumers are enticed to download the latest version of the software or purchase another related software. The distribution costs incurred by the enterprise are low because the software product given away is an intangible computer software product that the user downloads on his or her own through the Internet. Therefore, if the software does have useful features, then it is very easy for consumers to accept.
Reference source: tsw100.
2. Application mode of tangible products and physical goods
Physical goods refer to traditional tangible goods and services, which are delivered not through the information carrier of the computer, but still through the traditional way. Although the trading of physical goods carried out on the Internet is still not very popular, it has nevertheless made great progress, with online turnover increasing unabated.
The main feature of online physical goods sales is the expansion of the market for online on-line sales. Compared with the traditional store market sales, online sales can extend the business to all corners of the world. For example, the United States, an innovative product "no cover sandals", its online sales orders of 20,000 U.S. dollars from South Africa, Malaysia and Japan. A Japanese customer purchased food from a New York-based food company and paid shipping costs equal to the value of the product, yet the customer was satisfied because it would have been more expensive to purchase the same product locally from Japan.
In addition, virtual stores require fewer storefront employees, and goods can be sold from the warehouse. In some cases virtual stores can order directly from distributors, eliminating the need to store merchandise. Among the models that sell online, some virtual stores that sell unique items are more successful. For example, a virtual store selling elephant-related merchandise generated $5,000 in sales after only two months of online sales. The success of virtual stores selling unique goods is due to the characteristics of their products and the characteristics of the Inter. In the actual market, the demand for special goods is limited, the consumers of special goods in the market are scattered, and the coverage of the traditional physical store market is not enough to support the operation of special goods stores. And e-commerce on the Internet is particularly suitable for the sale of such goods.
3. Comprehensive mode
Comprehensive mode is the organic combination of various business models, the integrated use of e-commerce activities. For example, GolfWeb is a commercial website with 3500 pages of information about golf, this website adopts the integrated mode. Of its revenue, 40% comes from subscription and service fees, 35% from advertising, and 25% from sales at the site's specialty retail outlets. The Web site has already attracted advertising from many large companies, such as Bank of America and American Telegraph and Telephone, and its specialty retail outlets have generated as much as $100,000 in revenue in the first two months.
As the leader of China's e-commerce system research and development, "Chikuyun" has taken the lead in developing a set of highly innovative "B2C online shopping mall system" with its keen market insight and excellent industry innovation ability.
The B2C online shopping mall system is the first of its kind in the world to develop a highly innovative "B2C online shopping mall system"!
To solve the problem of high cost: Cloud "B2C online shopping mall system" using cloud computing architecture, enterprises do not need to buy their own servers, and do not have to worry about the later maintenance of the system, because all of this is done by the cloud to complete the enterprise only needs an independent domain name, which significantly reduces the cost of building a station.
To solve the problem of template homogenization, building cloud "B2C online shopping mall system" front-end page support visual editing, unique drag and drop editing mode, what you see is what you get, so that enterprises do not need to hire development and design staff, as long as you can use the word can be built out of a personalized, beautiful shopping mall website, independent, personalized, and easy to revamp. Of course, Cloud provides many sets of industry templates for users to use.
To solve the problem of a single sales model: Chikuyun "B2C online shopping mall system" supports a variety of promotional features, such as "direct drop", "full reduction", "group purchase", "combination of promotions" and other functions, coupled with various accurate reports and advertising detection functions, very powerful and practical.
Additionally, Chikuyun's "B2C online shopping mall system" also supports cooperative login, and users can login and register with accounts such as Buckle, WB, etc. Other features such as payment functions, SEO optimization, etc. are also available. Other features such as payment function, SEO optimization function, member management function, mobile version, etc. are also indispensable and practical functions for enterprises to sell goods online.
The official website of ZHUYUN: (zhuyun.)
E-commerce, the enterprise has which several common organizational models
This is not a sentence or two can be said clearly, it is recommended that you come to the net surplus institutions to look at, Baidu search net surplus institutions can be.
BDC is an e-commerce model, what is the full name?BDC (i.e. Business enterprise, Distributor distributor, customer personal) e-commerce model, is a major innovation and breakthrough on the basis of the traditional B2C, to take a strong active marketing means to the distributor as a link to the first-class products and services directly and conveniently brought to the consumer side to realize the manufacturers, agents, consumers and the company's multi-party *** win a good situation.
Online shoppers website is a new type of e-commerce, the future of January will be more than shopping in the end
B to C e-commerce model of the advantages and specific formsIn the field of commodity trading to establish a B to C transaction model. The B to C model is often considered viable for commodity classes where customers have no time or service requirements. It is true that the B to C model shortens the transaction time, but it ignores the logistics turnaround time and the excessive logistics costs caused by non-bulk transportation. Only by dividing social logistics into "mainline logistics" and "last-mile logistics" can the principle of logistics efficiency be reflected, i.e., most of the B to C e-commerce models are a kind of bubble. B to C models can only exist in the mode of B to B/C, i.e. Customers shopping through the site, the manufacturer must be assigned according to the principle of geographic location of their own retailers through the last kilometer logistics provider delivery, in order to achieve the dual objectives of fast and low-cost.
See::tech.ook./Archives/200410/000535.asp
Is group buying an emerging e-commerce model?Yes, the 24-coupon group-buying network is still a 2.0 model, and the first compensation Oh
Beijing Xidan e-commerce model?BtoC, look at the customers he is dealing with
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