Traditional Culture Encyclopedia - Traditional stories - How to choose the location of catering brand stores?
How to choose the location of catering brand stores?
1, commercial pedestrian street, where the passenger flow is relatively concentrated.
2. Residential areas with more young people.
3, near the school, but the consumption power is relatively weak.
4. the office area of white-collar workers,
Commercial pedestrian street/complex/supermarket: this kind of area has obvious advantages, large passenger flow, wide customer base and strong consumer demand; The disadvantages are also obvious, the competitive pressure is great, the homogenization competition is serious, and the economic strength of franchisees is high.
University Park: The advantage of university park is that the customer base is fixed, there are many repeat customers, and the lower limit will not be low; The disadvantage is that the off-season is long, and winter and summer vacations add up to one quarter, which needs to be taken into account.
Community: the store rent in the community is relatively cheap, the flow of people is fixed, and it is easy to have repeat customers. These are all advantages; Disadvantages are low price and limited customer base. Pay special attention to the age of the main residents of the community. Huajia store is mainly for young people, so when choosing a community, you should choose the community where most people live.
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