What festival is the Butterfly Festival?

The Taobao Carnival Double Eleven created by Ma Yun's father is at 165438+ 10/month1. However, starting from 20 14, there is also a carnival shopping festival called Butterfly Festival.

What festival is the Butterfly Festival?

Butterfly Festival is a promotional activity launched by JD.COM Mall, one of the domestic e-commerce giants, on 20 14. The first Butterfly Festival was held from February 28th to March 16, 2065438, during which four promotion specials, including beauty, clothing, digital outdoor and 3C home appliances, were successively launched.

Activity purpose

Cooperate with Butterfly Festival to dig deep into the brand loyalty of high-quality users in JD.COM, help create special columns with JD.COM characteristics, strengthen users' recognition of their beauty products, and continuously accumulate users' viscosity.

In the traditional impression of consumers, the theme of JD.COM. The promotion of COM is mainly for men. If male consumers are the foundation of JD.COM, then female consumers are the key to its business growth. The data shows that the number of female registered users in JD.COM is rising, and the proportion of new users has surpassed that of men. A butterfly festival focusing on female consumers was launched to promote cosmetics for female users. Because cosmetics, as a standard category, are suitable to play the role of JD. COM's strength in supply chain management can be said to be a stepping stone to incite female consumption. JD.COM's intentions are good.

Activity significance

The launch of Butterfly Festival can not only provide a one-stop shopping experience for female users, but also greatly improve the customer unit price and gross profit level. By improving the experience of catering to female users, it is also very likely to form repeated purchases, promote the sales of clothing, maternal and child, food and other life categories, and contribute to the performance and profit improvement of e-commerce websites.