Struggling traditional industries in the Internet era! The only way to salvation is transformation and upgrading!

Wanda Group

Wanda Group: Transformation of the traditional real estate industry into a service-oriented enterprises.

The reason why Wanda Group, as a leading traditional enterprise, has grown so rapidly is that Wanda's four transformations have been in the right rhythm.

The first is the regional development, from Dalian to the whole country;

The second is from the residential real estate to commercial real estate;

The third transformation is to the cultural tourism transformation.

And the fourth transformation is wider in scope and greater in strength, and it is a brand new transformation and upgrading on behalf of the future development direction of Wanda. The main content of this transformation is to shift to the service industry-oriented enterprises, including the transformation of Wanda Group and the transformation of Wanda commercial real estate. Wanda will accelerate the development of culture and tourism, financial industry, e-commerce three industries, to 2020, the formation of business, culture and tourism, finance, e-commerce is basically equivalent to the four plates, completely realize the transformation and upgrading.

Every transformation of Wanda brings higher achievements. Nowadays, Wanda's industries have spread all over China, and the Wanda Network Technology Group has also announced its establishment in Shanghai.

Huawei

Huawei: The only purpose of strategic transformation is to survive.

Since 1987, Huawei has gone through a number of major strategic transformations over the past 30 years, and has formed a strategic management process chain from strategy formulation, strategy execution, to security mechanisms, enabling its business development to achieve twice the result with half the effort and realize sustained profitable development.

In the course of Huawei's development, "staying alive" has been the highest goal that Huawei has always adhered to, because only by staying alive will the company have the opportunity to seek better development. If it's a problem to stay alive, then it's not worth talking about.

Each of Huawei's strategic transitions has been faced with an external environment, including changes in customers, opportunities, and a rapidly changing competitive landscape. In order to cope with these changes, Huawei is able to bring together the world's top experts to ****together to discuss, review, and identify them, and ultimately, this collective wisdom can lead to a unified offensive.

Ping An Bank

Ping An Bank: Retail transformation strategy breaks through the tradition, and the core strengths continue to be built.

"Our retail transformation strategy remains unchanged, but our weapons on the battlefield have been bird-dogged, our strategy play has broken through tradition, and our core strengths continue to be built." At the 2019 interim results conference held by Ping An Bank on August 8, the bank's chairman, Xie Yonglin, vividly described and summarized Ping An Bank's past and present experiences and future development plans with the three keywords of "not easy, keeping promises, and new changes".

In October 2016, Ping An Bank's new team was formed, and in order to reverse the situation of high capital pressure and poor asset quality at that time, the bank made a strategic decision to transition to retail. The results of the retail business proved the bank's "promise-keeping", and in just three years retail became an important pillar of the bank's revenue growth.

In the first half of 2019, the bank's retail business operating income of 38.596 billion yuan, an increase of 31.7% year-on-year, accounting for 56.9% of the bank's operating income; net profit of 10.810 billion yuan from retail business, an increase of 19.1% year-on-year, accounting for 70.2% of the bank's net profit.

Mengniu

Mengniu: Transformed from a traditional dairy products company to an O2O "Internet+" dairy products company.

Mengniu's "Internet+" transformation and upgrade was realized through the cross-border strategic route. After the tainted milk powder incident, in order to ensure the quality of its products, Mengniu directly introduced international standards in quality and technology, and integrated and utilized advanced technology, R&D and management experience from around the world.

And Mengniu's marketing tactics are also very much Internet thinking, cross-border cooperation with Baidu, through the two-dimensional code to trace the origin of the milk "Selected farms

Strategic cooperation with DDT, expanding from online to offline, such as sending Mengniu red packets, DDT car users Get on the car and have the opportunity to enjoy Mengniu milk. Mengniu's transformation brings more cross-border cooperation, marketing under the Internet thinking makes Mengniu's strategic cooperation deep into the brand, channels, resources and even supply, which is the best way for Mengniu's transformation.

Haier

Haier: Transforming from a traditional home appliance company to a platform for making creators and entrepreneurs.

2014 was a year of Haier's comprehensive transition to the Internet era, with the launch of intelligent terminal devices such as the Air Box, the Air Magic Cube, and the Intelligent Oven, which was very fruitful.

In the era of "Internet+" and "Industry 4.0", Haier puts forward the slogan of "Everyone Creates" based on the reversal of the Internet enterprise and customer relationship. The slogan of "everyone creates", in the enterprise internal management change, intends to create a platform type organization.

Haier Internet transition four years, Haier has incubated more than 1160 small and micro-entrepreneurial projects, 100 small and micro-enterprises with an annual income of more than 100 million yuan, 24 small and micro-enterprises successful introduction of venture capital, 14 small and micro-enterprises valued at more than 100 million. In the past, Haier was a manufacturer of home appliances, but in the future, Haier will be a manufacturer of creators and entrepreneurs.

Gadobao

Gadobao: A new way of thinking about joint marketing across the web.

The development of e-commerce under the Internet+ model has brought an opportunity for retailers to transform their sales, and the development of various network communication modes has opened up new ideas for corporate publicity, and Gadobao's publicity program is renowned in the industry. Not only does the advertising creativity cause different industries to imitate each other, but the precision of placement ensures the maximization of the communication effect.

On April 30, 2015, Gadobao launched the "Golden Can Gadobao 2015 Gold Rush Action", with Jingdong Mall and DDT becoming the first partners. Ten days later, the B round of microblogging conference, Baidu takeout, microblogging movie tickets, Minsheng Bank, etc. have become the second batch of strategic cooperation brands to join Gadobo "Golden Circle of Life".

Haitian Group

Haitian Group: Internet + integrated marketing promotion

China's manufacturing industry is among the largest in the world. The scale of China's manufacturing industry is among the largest in the world, but the problems of high resource consumption in manufacturing industry and weak capability of independent innovation are still prominent.

Increasingly fierce competition in the market puts forward higher requirements for communication services. Microvision, through the strategic choice of "taking the trend, understanding the way, and optimizing the technique", is based on market insights, precise positioning, emphasizing continuous industry research, and providing clients with strategic and clear marketing solutions.

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