Great men plan their lives.

—— Feng Wan, Chairman of Anhui Wansheng Wine Trading Co., Ltd., a private entrepreneur.

? Author/Sharla Cheung? bovine heart

It is not easy to visit Feng Wan, the chairman of Anhui Wansheng Wine Trading Co., Ltd., a private entrepreneur. During our conversation for more than an hour, we were interrupted by the dealer's phone several times. Chairman Feng Wan is not a boastful entrepreneur. He has the demeanor of a Confucian businessman and has always regarded honesty as the way of management. 20 14, when Feng Wan started his business again, he chose the brewing industry. He organically combined folk culture with wine culture, adding new connotation to Chinese wine culture. With the brand of "Universiade", he carefully created the "Universiade" series of puree liquor. The wine is brewed by traditional technology, fermented by pure grain, pure in taste and painless for many people to drink. Since its listing, it has been gradually recognized by the market and favored by consumers, and its sales volume has doubled every year. Therefore, "Universiade" liquor has also become a shining star in the liquor industry.

A successful person plans his own life, which is a true portrayal of Chairman Feng Wan's entrepreneurial experience. He regards the hardships of starting a business as the experience of life, and every time he succeeds in starting a business, he also adds gorgeous brilliance to his life.

1982, Feng Wan was born in an ordinary peasant family in Wan Hu Village, Shihu Township, Guzhen County, Anhui Province. His simple family style and loyal parents deeply influenced him, and his loyalty spread far and wide. If you have good thoughts, you will bear good results! If there is a good family, it must be Qing Yu! Feng Wan grew up smart, kind, hardworking and loving labor. /kloc-at the age of 0/3, he began to buy grain and watermelons with the adults in the surrounding villages during the winter and summer vacations, and then pulled them to the county to sell them, earning a meager price difference. When others buy food, they always let farmers carry and load the car, but Feng Wan loads the car himself. Therefore, Feng Wan was praised by villagers in Shiliba Village.

? The ancient town has a long history and rich cultural heritage. Many touching and beautiful stories, such as Embarrassed on All Sides, Ambush on Houses and Farewell My Concubine, are widely circulated among the people. Mountains and rivers in Yu Boya meet bosom friends here. Therefore, the ancient town has also formed a regional wine culture. People welcome people, get promoted and get rich, and so on are inseparable from "wine." When Feng Wan 16 years old, he went drinking with his relatives and friends. Sometimes he drinks twice a day, and he is always drunk. When he gets up every other day, he often has a bad headache. At that time, when he was young, he secretly made up his mind: when conditions permit, he must set up his own winery to brew pure grain and good wine that will never be blended, so that he and his relatives and friends can recover from drunkenness the next day, dry mouth, headache and brain fever, and relax.

After Feng Wan graduated, he began to do business in building materials. He gets up early and greedily, delivering building materials to various construction sites. Businessmen are all mercenary, but Feng Wan operates according to his conscience. He never fails to do it for small profits, nor does he fail to do it for big profits. He will be honest with each other, big or small. His honesty, quality assurance and timely delivery have won the trust of developers. His business is thriving. In 2005, Feng Wan established a construction company and began to enter the construction industry, participating in the development and construction of his hometown, occupying half of the country. In 2007, Feng Wan ushered in a rare business opportunity. The construction of Beijing-Shanghai high-speed railway needs a lot of sand and gravel materials. Feng Wan seized the opportunity, actively participated in the bidding, and finally became a supplier of Beijing-Shanghai high-speed rail materials. It also laid a solid economic foundation for the development of my career.

The hard work in the shopping mall has helped him develop a style of independent thinking, foresight and decisiveness. In 20 10, at the peak of the development of the construction industry, Feng Wan made an incomprehensible decision to quit the construction industry to start a business, and brewing was his only choice. During the conversation, Feng Wan told us: "My early wish was to set up a winery to produce wine. The ancient town is rich in food resources. First, it can transform surplus food; Second, it can increase jobs; Third, it can increase local taxes and make due contributions to local economic development. " One side of the water and soil raises one side of the people, and one side of the river produces good wine. The so-called good mountains and good water make good wine, which is the knowledge in the industry. According to statistics, no matter the eight famous wines in China, the seventeenth famous wines or local famous wines, they generally appear in the Yangtze River, Yellow River, Huaihe River and Chishui River basins. Huaihe River Basin is located in the north-south boundary of China, and its unique geographical location has formed a relatively open, inclusive, affectionate and meaningful social and cultural tradition and corresponding wine culture, which has further promoted the development of local wine industry. Feng Wan is an entrepreneur who knows how to be grateful and repay. After carefully inspecting the unique wine culture and wine-making history in the Huaihe River Basin, he also strengthened his confidence in entering the liquor industry. In 20 13, he built a winery by himself. In the market survey, Feng Wan found that there are too many liquor brewing enterprises at present, consumers' awareness of the brand is enhanced, and it takes a long time to rebuild the factory, which is not conducive to career development. Therefore, he decided to entrust brewing, OEM production according to his own technological standards, and set up his own brand in the market before setting up a factory. Entrust brewing needs to find an enterprise with excellent brewing technology, traditional technology and original pulp fermentation, so as to ensure the quality of wine. After visiting more than 40 enterprises, we finally decided to cooperate with Anhui Huifu Liquor Co., Ltd. to produce "Universiade" series of puree liquor. In 20 14, Feng Wan invested 20 million yuan to establish Anhui Wansheng Liquor Trading Co., Ltd. in Bengbu, specializing in the marketing and brand promotion of "Universiade" series of puree liquor. "Universiade" occupies an important position in folk customs, and "good luck, good luck, good luck, good luck" are people's beautiful expectations. People who seek great luck can be rich, enter thousands of households and be happy for a long time. This is the original intention of President Feng Wan to brand the Universiade. On 20 15, the "Universiade" series of puree wine was officially listed in China, and Guo, a famous comedian, was invited as a brand endorsement to expand social visibility. After three years of promotion, the Universiade series has gained a firm foothold in the market and is deeply loved by consumers.

When talking about the future development of the enterprise, Chairman Feng Wan said: "The Universiade brand has been recognized by the market, and the sales field of Universiade series puree wine is gradually expanding. We plan to build a modern, garden-like and traditional Universiade protoplasmic wine brewing base in our hometown in three years to realize our original goal, explore and discuss folk culture and wine culture, and further create a series of Universiade protoplasmic wine culture. In the near future, we should make more remarkable achievements. In the end, the Universiade became a dazzling star in our Anhui business community. "

Great men plan their lives. This is the secret of President Feng Wan's success.