Alibaba's business operation mode and experience

Alibaba's business model follows a gradual process. Grasp the foundation first, and then constantly capture new income opportunities during the implementation process. From the most basic website serving the enterprise to the subsequent website promotion, as well as the auxiliary service of online trade credit, the order management of the transaction itself has been continuously extended.

Excellent profit model conforms to: strong, sustainable and scalable profit. There is nothing unusual about setting up a corporate website or considering setting up a corporate website. But what matters is not what to do, but how to do it.

Alibaba's successful experience is simple as follows: Alibaba's success has three points in management, one is "China supplier", the other is "Cheng Xintong", the third is "Alipay" (although it exists independently of Alibaba), and the fourth is "online advertising". Of course, the first three are the key points, and the latter is only the natural result of its brand influence accumulation and traffic increase.

Extended data:

Alibaba model: online trading and offline distribution. Alibaba is known as the largest online trading market in the world. So Alibaba can be regarded as the representative of e-commerce.

Business activities include four flows, namely information flow, business flow, capital flow and logistics.

The so-called information flow is to convey the information of goods. Traditional business is to convey the information of goods through physical objects. The so-called shopping mall, first of all, is a media that transmits commodity information. Shopping malls put all kinds of goods there. When customers go to the shopping mall, they first take a look, touch and receive product information.

However, this is an extremely expensive information medium, which requires expensive stores and a large number of expensive goods to be placed there for a long time, which not only occupies a lot of money, but also has huge depreciation every year. Many goods become waste after a few years.

On the other hand, e-commerce replaces physical information with electronic information. For example, if you want to read a book, you don't have to put a real book there, but put a picture of the book with various explanations. Replacing physical information with electronic information will naturally save huge information transmission costs. This is an important reason why e-commerce is superior to traditional commerce.

References:

Baidu Encyclopedia _ Alibaba Mode