Successful Case Studies in Network Marketing

Through the case study to increase the amount of information, the a priori probability of correction, so as to improve the decision maker's grasp of future possibilities, to achieve the purpose of reducing the risk of decision-making. So here is my organization of successful case studies of network marketing, just follow me to see it, I hope to be able to help.

Network marketing successful case study a

Huawei: shrink the operating unit, fight ? The War of the Shift?

Huawei has recently done more organizational change, Ren Zhengfei proposed, ? Simplifying organizational management and making the organization lighter and more flexible is the goal of our future organizational struggles? Huawei recently made a big reform, is to put forward? The War of the Squad Leader. Huawei will go from centralization to small-unit warfare,? Through modernized small-unit combat units, it will identify strategic opportunities in the front, and then quickly request powerful firepower from the rear to carry out precision strikes with modernized means. , which is called squad leader's war.

To realize this reform is to establish the board of directors of subsidiaries. Why did Huawei centralize in the past? It is to organize a group charge, because we do not have enough firepower, that is, not enough resources of the enterprise, so we have to gather the resources of the entire enterprise to form a powerful firepower to charge. So now it's not the same, now the enterprise brand resources, financial resources, customer resources are available, this time it is necessary to change the formation, to centralize the power to decentralize, some of the enterprise's major business decisions to be put down to the subsidiary board of directors, and no longer the group's board of directors.

Emphasize? The class president of the war? , does not mean that the class president can do whatever he wants, but the need for the power of capital supervision, the need for the board of directors to supervise the class president. So Ren Zhengfei put forward, we should not only timely decentralization, the command to the first line, but also to prevent the first line of people messy war, the monitoring mechanism to keep up, so we need to establish a subsidiary board of directors, the subsidiary director on behalf of the capital to realize the supervision of the operator.

Ren Zhengfei believes that enterprise management to learn the troops, he believes that the organization of the troops is the most combat-oriented. Like the U.S. Army has long turned the combat unit into a brigade, with the brigade as a unit, the combat capability is more powerful. The U.S. Army is still in the process of internal reform, the future direction is that the combat unit is likely to be directly managed from the army to the battalion, a class of firepower configuration to reach a brigade-level configuration, the future artillery is to follow your squad leader, to improve the comprehensive combat capability of the front line.

Shrinking the combat unit, so that the front can hear the artillery fire of the people commanding the war, to enhance the comprehensive combat capability of the front line, the headquarters into a resource allocation and support platform, which is a trend of Huawei's organizational change.

So Huawei now proposes to simplify the organization management, so that the organization is lighter and more flexible, within five years to gradually realize let the front to call for gunfire; to reduce the organizational hierarchy, reduce the size of the several organizations merged into a single organization, functional integration, so as to facilitate rapid response to the call of the front.

When the United States hit Iraq, the U.S. Army formed ? three-person combat team? The first called information intelligence experts, he brought advanced equipment can be measured how many troops in this place, to establish the direction of the enemy's goals, after the intelligence passed to the fire fighting experts; fire fighting experts according to his intelligence to configure the bomb, and then reported to the combat experts; combat experts may be a major general, he calculated the necessary combat mode, in accordance with the authorization of the military department, direct command of the front-line artillery to open fire, which This is? A three-man battle group. Of course, a three-man team does not mean that there are only three people, each of whom may lead another team, but this three-man team is a team in itself, a small integrated combat unit.

Shrinking the business unit, I think this is a trend of future organizational change. Often companies face a lot of problems as soon as they get bigger, and one of them is that more and more people are hitchhiking and mucking around, and more and more people are occupying positions and not creating value. Then, in the Internet era, to quickly capture opportunities and respond to the market, the organization must be streamlined and simple, rather than engage in a sea of people, so that everyone becomes a value creator, so that everyone can work in a valuable way.

This requires a change in our entire organizational structure and organizational model, the headquarters is required to improve the integration of specialization and management capabilities, the front line is to improve the ability to improve the integrated combat. As you can see, no matter whether it is the Internet enterprise millet, or traditional enterprises Haier and Huawei, the changes carried out are towards organizational streamlining and flattening, emphasizing the speed, emphasizing customer value orientation.

The organizational structure is no longer the traditional pyramid structure of the past, the authority of the enterprise is no longer the administrative authority, it includes professional authority, including process authority.

Network marketing success case study two

Chu orange? Create a high premium agricultural products e-commerce

Originally life network operations center deputy general manager Tang Song mentioned in the share called "like Coca-Cola to sell fruit", when doing the Chu orange 2013 brand marketing, taking into account the problem? How to make a non-standardized thing into a standardized, and how to face the young people to do promotion.

So we see the original life network to ? Storytelling + cultural packaging + food safety + social media marketing + production and marketing e-commerce a dragon? Which will be the combination of big data technology and social advertising technology, through? Chu orange story? The combination of big data technology and social advertising technology, through the Chu orange story? dissemination + pre-sale promotional activities in the form of mutual coordination for the sale of Chu oranges to do warm-up approach is worth learning. Here are some of the key points of the Chu Orange case summarized on the basis of the facts widely discussed before:

1) Using big data technology to provide direction and basis for social advertising

Accurately locking the target group for targeted promotions (the scope of information collected includes potential fans of the product, consumers of competing products, and opinion leaders of the people)

2) Content marketing for the product spreading

Developed three groups of content direction suitable for social communication, including: Chu orange product safety direction, Chu Shijian story inspirational direction, microblogging fans exclusive discount direction, to establish a bridge with the target consumer contact

3) Big data technology to capture the precise image and content direction to match

Developed a combination of different investment plans, test the interaction rate of the highest combination of communication for key promotion, the interaction rate of the highest combination of communication, the interaction rate of the highest combination of the highest combination of communication, the interaction rate of the highest combination of communication for key promotion. The highest rate of interaction is tested and focused on promotion to ensure that every cent of the promotion cost is spent on the blade of the knife

4)Invite people to taste the inspirational orange activity - carry out? No threshold? The form of gift activities

Collected 1,000 different industries after the 80 entrepreneurs to carry out the Chu orange gratuitous incentive gift activities. 30% of the people accepted the gift, followed by more hot topics around the Chu orange.

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