SEO optimization content includes what?

1, title (title)

SEO in the title mainly refers to the website title and article title of these two categories, in the eyes of the SEO optimizer will modify the website title as the first taboo in the SEO optimization of the site, the title of the SEO optimization of the important role!

2, description

Description is your overall introduction to your site, it is the shortest language on the site's function to do the overall summary, can be the first to show to the search engine and the user search results, a good description of the site can increase the user's click rate on the site.

3, content

"Content is king, external links for the emperor" is a phrase often said by each SEO, although the search engine constantly update algorithms to reduce the effectiveness of external links on the website SEO optimization and weight transfer, website content in the process of website SEO optimization not only did not weaken, but instead of the more important. More important, Baidu, 360, Sogou, Tencent and other search engines have clearly expressed the importance of content, especially the importance of original articles!

4, keyword density and location

As the saying goes: the shark's fin and the bear's paw can't have it all! Our website wants to get good rankings must be formulated some of the main keywords to do directional SEO optimization, and keyword density and location determines the focus of your website SEO optimization and professionalism.

5, external links

While the effect of external links on the site weight transfer is no longer so obvious, but in addition to the natural search, external links are still the main source of website traffic, it is like a spider, linking the site and external!

6, station links

Bounce rate is a search engine to determine the popularity of the site a major basis for the bounce rate is low, the lower the lower the lower the site to facilitate the transaction, do a good job of the station links to effectively reduce the site's bounce rate!

7, server

Server stability or not will also directly affect the ranking of your site, often server failure to open the site is not like the spider to crawl.

8, site structure

Good site structure is like a book that is pleasing to the eye, clear and concise, allowing users to quickly find the content they want to like your site!

9, user behavior

Doing website SEO optimization is based on user behavior, the ultimate conversion of our website is the user rather than the search engine, everything is people-oriented!

10, other details

Details determine success or failure, in the same competitive strength of the details will determine whether your site will be able to surpass it!

11, domain name authority

Generally speaking, the longer the domain name of the site (due to cheating by the search engine downgrade or not included), the higher the trust of the site search engine will give a certain amount of special weight (rankings), government agencies, educational institutions, the domain name of the corresponding weight points!