What do you mean by "startup period, growth period, maturity period and recession period"?

The life cycle of an enterprise is also divided into four stages: initial stage, growth stage, maturity stage and decline stage. (1) initial stage. It is also the product introduction period. Enterprises are in the growth stage and will face a huge competitive environment. At this time, enterprises are mainly immature and lack cohesion. (2) the growth stage. Sales tend to be saturated, and the growth rate of sales begins to decline, which leads to overcapacity in the whole industry, which in turn leads to intensified competition, and competitors use price reduction methods more frequently. At this time, the product strategy of the enterprise emphasizes brand and quality; Competing with competitors on price, trying to beat them; In marketing strategy, we should pay attention to the management and maintenance of channels, increase advertising investment, and emphasize the difference and interest of brands to increase the encouragement of brand transformation; In terms of technology, increase investment in research and development and enhance innovation ability.

(3) stable stage. The market is saturated, and the sales growth is at the same level as the population growth.

(4) recession stage. This is a mature recession, when the absolute level of sales began to decline, customers began to turn to other products and substitutes.