What brand is boy?

Boy is a British street fashion brand, and its Chinese name is London boy. This brand is generally called Boy.

Among fashion clothing brands, Boy belongs to high-end product brands. For young people who like to pursue fashion and trends, Boy London is a good choice. Boy London's sweaters are sought after by many superstars in the world, such as KanyeWest and Han Geng. They all like Boy very much.

At the beginning of its establishment, it was labeled as a maverick. Bold logos and loose T-shirt tailoring are challenging the traditional clothing industry with subversive ideas. Starting from the big black background and eagle flavor, it is not difficult to see the maverick and rebellious color of the oversized LOGO.

Brief introduction of boy London

Boy London is a British street fashion brand founded in 1976, representing the spirit of "punk, pioneer and freedom", adhering to the brand concept of diversity, inclusiveness and difference, and constantly creating new possibilities for the world.

Long before the creation of Boys, Stephane Reynolds and John craven, the founders of the brand and fans of punk culture, opened a small shop called Acme Attractions on King Road where malcolm mclaren, the father of punk, was located. At that time, King's Road was a gathering place for punk youth. As a result, the boy's original shop was deeply influenced by McClaren's style, and gradually established his own unique style in the process of weeding and saving Jing.