What is the design concept of Chinese characters for the emblem of the 2008 Beijing Olympic Games?

The design concept of Chinese characters for the emblem of the 2008 Beijing Olympic Games-

1. The design of the emblem skillfully combines the characteristics of China and Beijing with the elements of the Olympic Movement.

"Chinese Seal Dancing Beijing" takes seals as the main form of expression, and combines traditional China art forms such as seals and calligraphy with sports characteristics. After artistic exaggeration and deformation, he skillfully turned into a human figure running forward and dancing to meet victory. At the same time, people's modeling looks like the charm of the modern word "Jing", which contains a strong China charm. This work conveys and shows four layers of information and significance:

(1) China culture. Taking the seal (Xiao Zhuan), the symbol of China traditional culture, as the expression of the main pattern, the seal appeared in China as early as four or five thousand years ago. It is a traditional cultural and artistic form with a long history in China, and it is still a widely used expression of social integrity, which means that Beijing will realize its solemn promise of "hosting the best Olympic Games in history".

(2) red. Red is a traditional festival color in China, and it has been chosen as the benchmark color of main patterns. Red has always been regarded as the representative color of China, the color of our national flag and the great people and country of China. Therefore, the main color of the logo is red, which represents the country, celebration and traditional culture.

(3) Welcome friends from all over the world to China. The work represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with the attitude of reform and opening up, vividly expressing Beijing's enthusiasm and sincerity in welcoming visitors from all directions and conveying the Olympic concept and spirit. The works are rich in connotation, which shows that China welcomes people all over the world with open arms.

(4) Sprint to the limit, create brilliance and carry forward the Olympic spirit of "Faster, Higher and Stronger". The modern Olympic movement has always emphasized that athletes are the core, and the emblem is "Chinese seal"? Dancing Beijing embodies this principle. The image of the athletes in the seal is both rigid and flexible, friendly, full of China culture and dynamic.

2. The font design of the emblem adopts the style of Han bamboo slips in China, with unique design.

The font of the emblem work "Chinese Seal Dancing Beijing" adopts the style of Han bamboo slips (bamboo slips of Han Dynasty), which organically integrates the strokes and charm of Han bamboo slips into the font of "Beijing 2008", which is natural, concise and fluent, and integrates with the emblem graphics and the Olympic rings. Fonts not only meet the purpose of market development, but also coordinate with the pattern style of the main logo to avoid being used in the overall logo registration and standard font registration in the future.

3. The overall structure of the emblem is proportional to the independent structure.

After repeated scrutiny and revision by experts, the layout and proportion of the three parts of "Chinese Seal Dancing Beijing", namely, Chinese Seal, Simplified Chinese Version, "Beijing 2008" and the Olympic rings are almost perfect, especially the Chinese seal part. At the same time, when each part is used independently, the proportion is still reasonable without losing coordination.