Briefly describe the main points of window display

The key points of window display are: location requirements, product placement and color matching.

1, location requirements

The horizontal center line of the window should be equal to the customer's visual field, so that the goods displayed in the whole window are within the customer's visual field. In the design of windows, factors such as sealing, dustproof, heat-proof, sun-proof, wind-proof and anti-theft must be considered, and relevant measures should be taken. The location of the window should not affect the appearance of the store, and the design scale of the window building should adapt to the overall size of the store.

2. Product implantation

The goods displayed in the window must be sold in our shop and are the best-selling goods. Seasonal goods displayed in the window must be displayed to customers one month before the arrival of the season, so as to play a role in welcoming the season. When displaying goods, we must first determine the theme. Whether it is a variety of goods or different kinds of goods of the same kind, they should be systematically displayed according to the theme.

3. Color matching

Shop window layout should use less goods as a foil, decoration or bedding, the number of goods should not be too much or too little, in addition to color coordination, the density should be based on the shop window area. Let customers see the whole picture of goods from far to near and from the front. Commodities with business characteristics should be displayed in the most eye-catching window and placed in the most conspicuous position.

Basic principles of window design

1, considering the customer's walking sight.

Customers usually walk on the right side of the street, and when they pass the specialty store, they usually cross the storefront from the right side of the store. Therefore, when designing, we should not only consider the display effect of customers standing in front of the window, but also consider the effect that customers see sideways through the window. The position of the window is also best designed on the right, and the brightness of the light is 50 ~ 100% higher than that in the store.

2, the window and storefront should form a whole.

As a part of the store, the layout of the window should be consistent with the overall display style of the store, thus forming a whole. Just like a book, the design style of the cover must be coordinated with the layout of the inner page.