What is the purpose of helping farmers live with goods?

Live broadcast with goods in rural areas is a way of cultural communication. In today's new media background, the dissemination of cultural information is no longer limited to traditional forms such as language and writing, but presents a diversified communication mode with new technologies as the means of realization and the integration of various forms. Some agricultural products with local characteristics carry local culture, so from this perspective, rural live broadcast with goods is not only a sales channel, but also a way of cultural communication. The rise of live broadcast with goods in rural areas has gradually formed a diversified and complex media communication ecology in the field of communication. As a way of cultural communication, live broadcast with goods sells agricultural products to all places through the network, and at the same time, it also carries forward the product culture of the place of origin. The cultural elements attached to agricultural products also add value to the products and complement each other.