What are the advantages and disadvantages of applet activities?

Advantages of applet: 1. Compared with traditional apps, applets don't need to be installed or uninstalled, they can be used up and easily available. They are not fans but visitors, and the background data is WeChat standardized data, so you can't choose freely.

2. Compared with the app store, the applet has no app store and no application distribution platform, so it is impossible to conduct fuzzy search. It only covers users' attention resources in specific scenarios and meets users' needs in specific scenarios, and it is not a complete product application. Applets don't play games, and apps with heavy system loads can't use applets.

Applets are just tools to connect people and services, not traffic distribution platforms.

3. Compared with the official WeChat account, the applet connects people and services, which may replace most of the "service numbers", but it cannot completely replace the subscription number, which connects people and specific product information. Applets and official WeChat accounts can jump freely and empower each other.

Disadvantages:

1, difficult to find, limited.

2, the new heat is high, and the heat is only for a while.