Mascot of the 2024 Spring Festival Gala

The mascot of the 2024 Spring Festival Gala is called Dragon Chenchen.

On December 6, 2023, the mascot image of the evening party "Dragon Chenchen" was officially released and unveiled. 2024 Dragon Spring Festival Gala mascot from the long history of excellent traditional Chinese culture to find inspiration for the design, from the real life to learn from the emotion***song, is not only full of traditional culture in the Chinese zodiac dragon meaning and beauty, but also show the new era of Chinese people's upward mobility. The mascot of the Spring Festival Gala not only contains the meaning and beauty of the dragon in traditional culture, but also shows the spirit of the Chinese people in the new era.

"Dragon Tatsu Tatsu" extracts the unique ancient characteristics of the dragon's nose as a design element from the turquoise dragon-shaped vessels unearthed at the Erlitou site in Yanshi, Henan Province, and takes the dragon ridge structure and the dragon belly pattern as its design elements, as well as the four casement ribs and cloud and thunder pattern on the side of the Western Zhou Hezun, which is the earliest record of the Chinese character "China". The ridge structure of the dragon and the pattern of the dragon's belly are derived from the four lines of the side of the He Zun of the Western Zhou Dynasty, which was the earliest record of the word "China", as well as the cloud and thunder pattern, and the decorations on the arch of the eyebrow and the shoulder of the dragon are taken from the cloud pattern of the bronze forbidden pattern in the collection of the Henan Museum, which are beautifully chic, and add to the fun and ancient charm of the auspicious objects.

Cultural and Creative Products

On the morning of December 6, 2023, the mascot and cultural and creative products of CCTV's Cultural and Creative Dragon Spring Festival Gala made their first appearance to the public at the Meidia Center. By the Huaguang State Porcelain and the General Administration of Radio and Television Cultural Creation jointly created the "flying flying spring bowl" and a number of creative wonderful, good meaning of cultural and creative products were officially launched.

"Flying Spring Bowl" is following the "Tiger Spring Bowl" "Rui Rabbit Spring Bowl", Huaguang Guochen and the General Administration of Cultural and Creative jointly created another work. "Flying Spring Bowl" to the dragon in the world, happy country as the theme of creation, in the Chinese red background, gold relief, soaring giant dragon.

Depicting the beautiful scene of China's prosperous development, prosperity and peace, showing the spirit of the Chinese people's upward mobility and vigor, carrying the Chinese culture, the spirit of the times, the family and the country, the master craftsmanship and the Chinese people's unique Spring Festival and the Chinese Zodiac sentiment.