What influence does light company have on traditional manufacturing industry? What are the performances of light companies?

First, the impact on products and brands. (1) Because of the network environment, customers can quickly feedback the concept of products and the effect of advertisements, which makes it easier for enterprises to test customers' understanding of product preferences, track customers' behavior preferences and knowledge, and produce and manufacture products that meet different customer needs in a targeted manner. It is easier to produce personalized products, which are different from traditional standardized products. (2) Internet marketing makes brands have a greater impact on the market, which is reflected in the global unified management of brands or the adoption of brand logos with special differences according to local regional characteristics. Second, the impact on product prices. Under the influence of network marketing, it has a great impact on some enterprises that take the price difference. In a transparent and direct network environment, the price levels in different places will tend to be consistent. Third, the impact on channels. The network environment will shorten the channels for products to enter the hands of consumers, greatly increase the proportion of direct sales, and thus reduce the profits of middlemen. In this regard, some multinational companies will use the traditional international distribution network to narrow the entry barriers of competitors. Fourth, the impact on sales promotion. Eliminate the influence of traditional advertising obstacles, which hinders the limitation of time and space. And network marketing has eliminated this obstacle.