Cultural industry management and management employment prospect

The major of cultural industry management and management is oriented to cultural industries, film and television production companies, television stations and related media organizations, and it trains producers of film and television dramas and television programs with good artistic creation foundation and strong management ability, and trains compound senior professionals engaged in film and television production, media management, planning, organization, coordination, project operation and audience research.

Employment direction of cultural industry management specialty

After graduation, students majoring in cultural industry operation and management can not only engage in theoretical research on cultural industry management, but also engage in related practical work in the comprehensive management of propaganda and cultural system, cultural management departments and cultural industries (such as radio and television, press and publication, tourism, cultural performances, cultural trade and investment, cultural and cultural undertakings, etc.). ), you can also engage in international cultural trade management and cultural investment consulting in customs, banks and other departments.

Employment prospect of cultural industry management major

On the whole, China's cultural industry is still in the early stage of dry development, and the industrial scale is small. The added value of China's cultural industry accounts for less than 3% of GDP. At the same time, due to the "compartmentalization" of the traditional cultural system, the industrial system of China's cultural industry has not yet been fully formed, and there are still many administrative actions in the process of developing cultural industries in various places.

The 17th National Congress of the Communist Party of China proposed to promote cultural development and prosperity more consciously and actively, set off a new upsurge of cultural construction, and put forward new requirements for accelerating the development of cultural industries. China is the largest potential cultural market in the world. How to integrate the cultural industry with financial capital and transform the extremely rich national cultural resources into huge cultural wealth requires us to further emancipate our minds, respect the development law of cultural productive forces, carry out continuous reform and exploration through institutional mechanism innovation, and create a good institutional and policy environment for the rapid development of the cultural industry.