How traditional travel agencies layout travel e-commerce

According to statistics, last year's online tourism market size of 200 billion yuan, the traditional tourism has been an unprecedented impact, many traditional tourism enterprises have begun to try to tourism e-commerce transformation, but these enterprises know little about tourism e-commerce, coupled with the lack of professional tourism e-commerce talent, the transformation of the road is difficult. Traditional travel agencies layout tourism e-commerce I personally think we should do the following four points: First, a new understanding of the idea of traditional travel agencies, especially small and medium-sized travel agencies should deepen the understanding of tourism e-commerce. At present, for young people, generally like free travel, self-help tours, has rarely go out with the group, the traditional group has become more and more difficult, some of the large agencies a year's team volume has been significantly reduced, the loss of part of the Internet is basically divided up. For the strength of the weak travel agency there is no way to compete with the strength of the travel agency, the team will continue to decline, can only rely on some of the old partners, old users to maintain, but how long can such a customer base? Since it can not be maintained for too long, why not seek a new way out. For small and medium-sized travel agencies travel e-commerce is undoubtedly a new way out, travel e-commerce used to maintain the local market or vertical market or promising. Second, re-integrate resources Traditional travel agencies have a wealth of travel resources, scenic spots, cars, rooms, these are not in the words. But these resources are relatively decentralized, we must integrate. The traditional group and travel e-commerce is different, the traditional mainly team-based, while the e-commerce is mainly casual, for the car, room, scenic area team may be able to get a very low price, but casual visitors are not necessarily, which is not an advantage. We all know that the network shopping a figure of convenience, another figure of cheap prices, tourism, as well, if you do not have the price advantage, want to be in the competitive Internet foothold is very difficult. Therefore, we must re-integrate resources, re-negotiate with hotels, fleets, scenic spots, and try to get as low a price as possible. In addition, we must try to find more resources, more cooperation with some suppliers, not only price advantage, but also diversity, to meet the needs of different consumers. Third, the talent pool Tourism e-commerce talent is a very critical factor, related to the future success or failure, I personally believe that tourism e-commerce should be reserved for the following aspects of talent: 1, IT talent. Some friends will say, we are not IT companies, there is no need to reserve IT personnel. This view is wrong, because do tourism e-commerce will be involved in the website platform, tourism website needs to be developed and maintained, the need to write programs, these are not ordinary people have. Some people even say, the site can ask the network company to develop, this is certainly feasible, but in the process of operation will inevitably be errors, you can not ask the network company every time to solve it, which will be very high cost. There are plane, art talent is indispensable, in the process of network sales to do a lot of activities, the need for a lot of activities in the picture, these need to be art to solve. 2, network talent. 2, network talent, IT talent and network personnel is a different concept. Network talents mainly refers to network marketing, website promotion and optimization of talents. Especially for the tourism industry, rich in products, content, professional tourism network marketing personnel in a key position, which is also an important factor in determining your success or failure. 3, traditional talents. This is not much to say, the traditional tourism enterprises have a large number of experienced adjusters, outreach, which is still indispensable for tourism e-commerce, offline business needs to be completed by this part of the staff. Fourth, the Internet layout This part is very critical, the front of the foundation are ready, how to layout will determine how far your e-commerce road can go. 1, the establishment of an independent e-commerce platform. Travel website is a must, this is the key to build their own brand, but also will be the main position of your e-commerce. Through its own platform to sell tourism products is the first choice of many tourism enterprises, because it has great flexibility, easy to promote, do not charge any constraints, and most importantly, it is still easy to shape their own brand, take the road of branding is the ultimate way out. 2, layout Taobao. Currently the largest domestic C2C is Taobao, the daily traffic is at the top of the domestic platform of its kind. Doing tourism e-commerce this block of gold bricks we can not lose, should utilize its strong traffic for their own services. In Taobao can start their own ordinary store, the strength of the travel agency can open their own flagship store. 3, the layout of other travel distribution platform. Similar to Taobao, there are many other platforms, such as pat, Xinxin travel network, with the Cheng travel, etc. can be utilized anyway, do not miss, more than one place to display, more than one sales channel. (Edited by: China E-commerce Research Center)