What platforms are better for live broadcast at present?

What e-commerce live broadcast platforms are there? At present, there are various e-commerce live broadcast platforms on the market, and there are many industry thresholds. I briefly combed their respective platforms and characteristics for reference:

1, Taobao Live: To be honest, relying on huge traffic and basic user advantages, Taobao Live is the leader in the field of e-commerce live broadcast, but I checked the current entry threshold of Taobao Live. First of all, you have to be a big V, then you need to release a video, that is, introduce your own video, and then apply for Taobao live broadcast. But in many ways, there are basically only online celebrities and some famous stars with more than 50 thousand fans. . . Therefore, this threshold is a bit high and it is not particularly friendly to the new anchor.

2. Mushroom Street: Actually, it doesn't need much introduction. Mushroom Street is a platform with a large number of users in the female shopping market segment. His entry threshold: before applying for live broadcast, he must become a mushroom street merchant. If he wants to become a mushroom street merchant, he must have his own Taobao shop, and the monthly sales volume must be above 3000. And the product must be female, and the model must be photographed. There are also certain requirements for the anchor's face value. It needs a beautiful woman. This threshold. . .

3. Hongdoujiao: China Telecom live e-commerce platform, launched on 20 16, specializing in e-commerce. I understand that the threshold is very low now. As long as you apply for certification, you can open your own live broadcast room. Moreover, there is no commission on the platform, and there is no time limit and time limit. You can broadcast it whenever you want. It's very free.

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What are the live e-commerce platforms? Then there is a live e-commerce platform. Where is his value?

1, the interactivity is enhanced, and consumers can enjoy the fun of interacting with the anchor when purchasing.

2, reference, the general anchor will write his measurements, height and weight on the blackboard, which can be used as a good reference for consumers.

3. Substituting reality has a certain AR effect, artificial augmented reality, and there is wood.

4. For users with brand preferences, you can directly enter the theme.

However, without brand preference, there is a big problem:

What a waste of time! Time is so tight, everyone has time to watch the live broadcast, and I don't know how many graphic pages I can browse ~

So let's see what kind of content users want:

1, Yan value! The anchor looks good, at least it can attract users into the live broadcast room.

2, product value, product quality is better, in order to have repeat customers, replace the new powder with iron powder.

3. Pay attention to product details and respond to consumer questions in a timely manner.

4. The anchor should show the products and interact with users.