Fusong County, Jilin Province, the development of ecological industries to promote the realization of the value of ecological products case

Fusong County is located in the southeast of Jilin Province, the northwestern foot of the Changbai Mountains, is the source of the Songhua River and the national important forestry base, with 100,000 hectares of Changbai Mountain National Nature Reserve, the forest coverage rate of 87.6%, rich in natural resources, ecological environment is good, "21 degrees of summer ", "Forest City" and "Ice and Snow Sports Paradise" are its unique ecological products business cards. As a national key ecological function area, 94.1% of Fushong County's 6,159 square kilometers of land area belongs to prohibited and restricted development areas. In the face of the two major tasks of safeguarding national ecological security and regional economic development, Fusong County grasps the ecological environmental protection with one hand, makes the "green mountains" bigger and better, and enhances the supply capacity of high-quality ecological products; grasps the ecological industrial development with one hand, and develops the three major green industries of mineral water, ginseng, and tourism in accordance with the local conditions, so as to promote the realization of the value of the ecological products and the benefits. To promote the value of ecological products and benefits, and constantly "green mountains" and "ice" into "gold and silver mountains", out of a unique characteristics of the Changbai Mountain region of the ecological priority, the road of green development.

(2) specific practices

First, to strengthen the protection and repair of natural ecosystems, and enhance the ability to supply ecological products. Strengthen the protection and control of ecological red line, scientific preparation of territorial spatial planning, ecologically sensitive areas, drinking water sources, etc. into the ecological protection of the red line, to increase ecological protection, monitoring and control, to ensure that the ecological function will not be reduced, the area will not be reduced, and the nature will not be changed. Comprehensive implementation of the negative list of industrial access, the preparation of the Fusong County National Main Functional Areas Negative List of Industrial Access, eliminating the closure of industries affecting the ecological environment, and vigorously develop industries compatible with the main functions, the formation of the "surface protection, orderly development" of the spatial structure. Implementing the "forest manager system" and natural forest protection project, establishing a responsibility system for the forest manager system at the county, township and village levels, cracking down on deforestation and reclamation, encroaching on forest land, etc., and establishing a three-dimensional network of management and protection of ecological public welfare forests and drinking water sources, forming a working mechanism that includes "someone to look after the mountains, someone to manage the forests, someone to take the responsibility"; actively promoting the development of industries compatible with the main functions, forming a spatial structure of "protection on the surface and orderly development". "working mechanism; actively promote afforestation, "Thirteenth Five-Year" period to complete the afforestation of 32,300 acres, forest conservation 19,700 acres. Strictly protect water resources and water sources, on the basis of mapping water resources, strictly implement the management of total water withdrawal plan; adopt drones, daily patrols and other means to strengthen regular patrols of key areas and water sources. Promote ecological protection and restoration, carry out the integrated protection and restoration of mountains, water, forests, fields and lakes, and the battle against air, water and soil pollution, and set up two Chinese Autumn Sand Duck Reserves and one wetland park during the 13th Five-Year Plan period, so as to brighten up the color of "green water and green mountains" and improve the supply capacity of ecological products. The ecological product supply capacity.

The second is to create excellent "mineral water brand". Fusong County is rich in natural mineral water resources, has been identified 45 water sources, known as the world's natural high-quality mineral water source one of the rich. With the unique resource advantages, Fusong County, through the water protection, industrial agglomeration, brand excellence, the construction of mineral water-based green beverage industry clusters, to promote the realization of the value of water ecological products. "Protect water source", promote the sustainable development of mineral water industry. The establishment of 370.18 square kilometers of Jilin Changbai Mountain natural mineral water Fusong drinking water protection zone, specifically set up a "Fusong Mineral Water Management Bureau", standardize the protection and management of mineral water resources in the county; the development of mineral water source protection and development and utilization planning, the implementation of key water sources of hierarchical protection, and regular monitoring of mineral water quality, water temperature, flow, etc., so that good resources from the water. The water quality, water temperature, flow rate, etc., so that the good resources are not polluted and damaged. "Poly industry", to create mineral water resources industry clusters. The government set up special subsidies to guide enterprises to market demand-oriented, strengthen new product development and technological innovation, the formation of independent intellectual property rights; to promote the construction of four mineral water industrial parks, has fostered the Quan Yangquan mineral water and other local enterprises, the introduction of domestic leading enterprises such as Nongfushanquan, clustering the formation of a large number of mineral water, beverage production and processing enterprises, and to promote the transformation of resource advantages into industrial advantages, Scale development advantages. "Tree brand" to enhance the comprehensive value of ecological products. Ltd. was authorized to use the "Jilin Changbai Mountain natural mineral water geographical indications products" as the basis for the creation of Quan Yangquan drinks and other brands, as well as a number of well-known trademarks such as Linhai Xueyuan, Canyon Springs, the establishment of quality control of mineral water products and brand management system, to establish a "green mineral water" brand in Fusong. Mineral water" brand; through the title and other ways to organize or sponsor domestic and foreign large-scale exhibitions, summits and forums, to enhance the added value of mineral water products and enterprise competitiveness.

The third is to grow the "ginseng industry". Fusong County has more than 1,500 years of wild ginseng mining history and more than 450 years of artificial cultivation history. While exerting the brand effect of ginseng, Fusong County focuses on the breakthroughs in the four aspects of "innovation, standard, extension and platform" to promote the realization of ecological product value. Innovative ginseng planting method, locking the green ecology. In order to solve the problem of traditional forest cutting and ginseng planting methods destroying the ecological balance, according to the idea of "controlling forest cutting and ginseng planting, promoting non-forest planting and guiding to forest ginseng planting", a series of scientific and technological achievements such as "Fusong Forest Ginseng Standard" were formed to solve the technical problems of ginseng planting in non-forest land and to realize the green transformation of ginseng industry. At present, the county non-forest planted ginseng area accounted for 93.88% of the total area of ginseng planting, forest ginseng retention area reached 18,700 hectares. Promote standardized production and improve product quality. Fusong ginseng" processing technical regulations "and other 12" Fusong ginseng "standards, ginseng production, processing, warehousing, circulation and other aspects of standardized management; to carry out Fusong" digital ginseng "Traceability system and ginseng quasi-chemical demonstration area construction, comprehensive promotion of Internet of things monitoring and chemical pesticides, fertilizers, reduction of technology, ginseng standardized planting area in the county reached more than 85%, ginseng quality and safety of 100% of the medication. Extend the industrial chain, create high-quality brands. In terms of market products, more than 500 kinds of deep-processed ginseng products in 5 series of ginseng drinks, health care products, cosmetics, medicines and food have been developed, forming a complete industrial chain; in terms of market brands, the county has 2 national geographical indications certification trademarks, 2 national geographical indications certification trademarks, 2 national geographical indications certification trademarks, 2 national geographical indications certification trademarks, 2 national geographical indications certification trademarks and 2 national geographical indications certification trademarks. National Geographical Indication Trademark, 18 famous trademarks of Jilin Province, such as "Heshantang", 3 famous brand products of Jilin Province, such as ginseng rice, initially formed the pattern of industrial intensification and brand development. Creating trading platform and forming scale efficiency. Construction and cultivation of the country's largest and most functional Wanliang Changbaishan ginseng market, covering fresh ginseng, dried ginseng, ginseng production materials, ginseng seeds, ginseng auctions, warehousing and logistics transactions, the formation of the national ginseng and related products trading, settlement, logistics, warehousing and distribution centers, not only reduces the investment costs of the ginseng farmers, but also led to the development of related industries.

The fourth is to do a good job of "tourism article". Relying on the sea of forests, mineral springs, hot springs, powder snow and other natural endowments, bigger and stronger eco-tourism industry, the "invisible" quality of ecological products into the "visible and tangible" real money. Centered around the theme of summer vacation, and actively develop the characteristics of tourism. The establishment of "scenic area driven + resource-driven + integration pull" of the "three moves" iterative model, the development of forest ecological tours, rural recreation tours, health tours and other series of products, as well as the Road to Changbai Mountain, the Songhua River Road, the Road of ginseng three major thematic routes, the formation of the It has formed a characteristic tourism pattern of "four names in one", including famous scenic spots, famous cities, famous towns and famous products. Relying on volcanic hot springs resources, rich ice and snow cultural tourism. Combined with the unique volcanic hot springs and snow and ice resources, to "snow and ice sports, snow and ice entertainment, snow and ice culture" as the goal, the development of the radon springs recreation, forest snow, Changbaishan snow and other series of tourism products, the formation of a "view of the Tianchi, play snow and ice, enjoy the freezing fog, soak in the hot spring "The ice and snow tourism routes and industry clusters. Enlarge the effect of Changbaishan famous mountain, to create a famous international tourism city. Integration of the county's tourism resources, relying on the effect of the famous Changbaishan Mountain, to guide the active participation of social capital in the development of tourism industry and project construction, and gradually formed a Changbaishan leisure and vacation, snow tourism and sports, hot springs recuperation and rural folk and other high-medium-low-end complementary four major tourism modules, to achieve the "green into real gold, snow for silver".

(C) the main effect

First, the ecological effect is remarkable. Fusong County, the quality and stability of the natural ecosystem continues to improve, the supply of high-quality ecological products continue to enhance. Water quality continues to maintain excellent, the county's two provincial assessment section and two county-level centralized drinking water sources above the water quality standard rate of 100%, the environmental quality of surface water in the territory of the perennial maintenance of class II or more. Forest ecological function continues to strengthen, the county ecological public welfare forests accounted for 56% of the woodland area, the total volume of timber storage of 85 million cubic meters, to become a natural red pine mother forest base in Jilin Province. Air quality continues to improve, the air in the high content of negative oxygen ions, air quality of the air environment, the good rate of perennial more than 90%, the ecological environment quality index ranked among the forefront of the province. Biological populations are increasingly rich, "Thirteenth Five-Year" period of the county built four nature reserves and three national forest parks, wildlife habitat is effectively protected, the county's existing 2639 species of wild plants, the number of national-level protection of wildlife, such as the Chinese Autumn Sand Duck continues to increase.

Second, the value of ecological products is effectively transformed. Through the ecological industrialization and industrial ecologization, the construction of tourism-based service industry, ginseng-based medicine and health industry and mineral spring beverage-based green food industry, the three major industries in 2020 accounted for the proportion of the county's GDP reached 73%, and smooth ecological product value realization channels. As for the mineral water industry, as of October 2021, the county's mineral water beverage production, output value and tax paid were 947,000 tons, 830 million yuan and 150 million yuan respectively, with a year-on-year growth of 27.8%, 80.2% and 89% respectively, and Quanyangquan was honored with the "Famous Trademark of China". Ginseng industry, the county "13th Five-Year Plan" during the cumulative trading of 249,000 tons of fresh ginseng, the turnover of 26.02 billion yuan, sales accounted for more than 80% of the country; ginseng planting industry output value of the county reached 5.365 billion yuan, the processing industry output value of 24.8 billion yuan. Tourism industry, Fusong Changbai Mountain International Tourism Zone has become a national ice and snow sports training base, "13th Five-Year Plan" period **** reception of more than 4 million tourists, revenue of 9.95 billion yuan, Fusong County was named the top ten cities in the country summer tourism.

Third, people's well-being is increasing. During the "Thirteenth Five-Year" period, mineral water, ginseng, tourism industry **** drive employment of 100,000 people, broadening the income of the masses of channels to get rich. Mineral water industry has driven the development of logistics, packaging and other related industries in the county and even in the surrounding areas, absorbing more than 5,000 people employment; ginseng industry's green upgrading, driving the forest ginseng planting practitioners more than 10,000 people, the construction of ginseng product processing bases represented by Wanliang Town, driving 292 households in 18 administrative villages in the town 517 people out of poverty to become rich; relying on the construction of a good ecological environment, the leisure and tourism resort bases The townships of Wanliang, Xianrenqiao, Lushuihe and other five townships, 209 people out of poverty and the development of the village collective economy, so that farmers picked up the "golden burden", bulging "money bags", out of a coordinated development of economic, social and ecological road.